Sat.May 02, 2020 - Fri.May 08, 2020

Where Does Brand Content Fit in a Media Landscape Dominated by COVID-19?


With the rise of COVID-19 in early 2020, it’s become increasingly difficult for brands to connect with consumers — and the way forward rests on unstable ground. Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Still, opportunistic brands can navigate a crowded media landscape with the right content plan.

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3 Email A/B Tests You Should Be Running Right Now [With Examples]


Your email list is only as valuable as your ability to convert customers from it. Research abounds about email’s ROI potential. Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. How are marketers extracting so much value from this channel? It’s not like email is cutting edge technology. The medium has been around for over 40 years , and in 2020 you still can’t reliably embed a video into an email.

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Why Use Handwritten Letters at Scale for B2B


Guest post by Kas Andz. Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Image credit: Álvaro Serrano on Unsplash. Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed.

How Content Experience Will Evolve After Coronavirus


One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

5 Characteristics of a Content Marketing Calendar that Drive Results and Productivity


Content marketing calendars are essential for keeping your organization in-the-know and your content production on schedule. But what if your current content planning methods aren't working? What should you be looking for when researching a new solution?

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Social Media Trends Report: The Effects of COVID-19 on Marketing


This report outlines the data showing how the pandemic has shifted social media marketing efforts and also highlights how brands have reacted. Studies

The Key to Being Recession-Proof: Never Stop Marketing or Advertising

SmartBug Media

It’s official: We’re in a recession. But a recession is no reason to shutter your marketing and advertising efforts. In fact, if you look at historic recessions, the most successful brands were those that faced down the impossibilities with bold strategies. Although it’s not clear how long this pandemic-induced recession will last—or what the economy will look like in the future—to be recession-proof and retain your customers , don’t go dark.

How to Improve the Customer Experience with Communications During a Crisis: 4 Things to Consider


This article originally appeared on SmarterCX as “4 Ways Communications Can Improve CX During a Crisis.” ” How do you continue to provide a great customer experience during a crisis, when the very definition of “customer experience” may have changed? Now the priority must be to address customers’ needs, not to try to persuade them to buy your products.

3 B2B Email Marketing Lessons Learned from COVID-19

Golden Spiral

This Article in 60 Seconds. Wisdom grows in adversity. Every industry is learning daily amid the COVID-19 crisis, including B2B tech marketing. The crisis has highlighted three important lessons about how to send marketing emails now and after the pandemic. Timing is Everything. Communicate with Purpose. Keep Your List Up to Date. Content Marketing

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. As digital marketers, it is important to quickly adapt to the changing landscape in your customers’ industries and the marketing world as a whole.

How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back.

How to Get Your Critically Important Messages Delivered Quickly


There are times that a critical message must be quickly delivered to inform a person about an important event. For example, a shipment of important medical supplies may have been delayed due to flight cancellations, and the person receiving the shipment must quickly decide if she can wait a couple days or would prefer to drive to a nearby city to pick it up sooner.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The psychology behind content: how to trigger your users’ behavior


This may sound counterintuitive but success in marketing strategy does not start with strategy. Rather, it should start with the context, being the context a deep understanding of your business objectives and your audience. There are no tactics without a strategy. And there is no strategy without a clear understanding of your audience. Here is where psychology — better, comprehension of basic psychology principles — can help. Psychology and Persuasion.

What Are the Most Important Elements of Your Brand Story?

Marketing Insider Group

“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime.

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The Best Email Marketing Tools to Increase Sales


Sponsored post. Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. But with so many different email marketing tools available, how do you pick the right one for your business?

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3 Leadership Takeaways from My First 30 Days at Oracle During the COVID-19 Crisis


The original plan for my first day at Oracle was to be in Chicago for the Modern Customer Experience conference on March 23. Instead, because of COVID-19 and shelter-in-place mandates, I began my new role from my home in Atlanta. Onboarding as a new member of the marketing team under these circumstances was unlike anything I've ever experienced in my career.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Rock Stage’s hub: how it helps to decide about WordPress software?


When you start using WordPress (WP), it’s normal to have some doubts. Which is the best plugin? Which host is best suited for your needs? Which theme is better for your brand’s purpose? We answered all of these questions in the Rock Stage’s hub! Accessing the information, you can see what is best for your marketing strategy. This way, it’s possible to create a blog and a site adjusted for your needs, and that will attract lots of leads.

How Empathy Rescued Disney’s Frozen from the Cutting Room Floor

Marketing Insider Group

Empathy with its characters is an essential ingredient of a successful film – or a successful venture of any kind, for that matter. One of Disney’s biggest hits, Frozen rose from certain disaster to become the highest-grossing animated film of all time. That is, until the sequel overtook it six years later. The behind-the-scene story was only one among a treasure chest of stories that inspired me to write my latest book, Mean People Suck.

How B2B Marketers Should Think About Uncertainty


It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. That was less than two months ago, although it seemed a world away. Since then, everything has gone sideways. All in-person events have been canceled, from B2B conferences to trade shows to you name it.

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Report: Marketers See Google Search Ad Spend Slow as a Result of COVID-19 Pandemic

KoMarketing Associates

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. Merkle recently published its “Digital Marketing Report” for the first quarter of 2020, and statistics showed that Google search ad spend, in particular, grew just 11% year-over-year in Q1 2020.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Complete Guide: Why Blogging Increases Customer Engagement


Guest post by Kiran Bajpai. The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. It helps foster brand growth and loyalty. Image credit: Carl Heyerdahl on Unsplash. But it’s no longer only about the number of sales.

The 21st Century Innovation Paradox and What We Can Do About It

Marketing Insider Group

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. You’re likely racing to come up with the most innovative ideas to gain a competitive edge.

Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal


The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. Kudos to them! Let’s show our support by attending. Converted to virtual.

Rock Stage’s hub: how it helps to decide about WordPress software?


When you start using WordPress (WP), it’s normal to have some doubts. Which is the best plugin? Which host is best suited for your needs? Which theme is better for your brand’s purpose? We answered all of these questions in the Rock Stage’s hub! Accessing the information, you can see what is best for your marketing strategy. This way, it’s possible to create a blog and a site adjusted for your needs, and that will attract lots of leads.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.