Sat.May 02, 2020 - Fri.May 08, 2020

Where Does Brand Content Fit in a Media Landscape Dominated by COVID-19?


With the rise of COVID-19 in early 2020, it’s become increasingly difficult for brands to connect with consumers — and the way forward rests on unstable ground.

Brand 101

3 Email A/B Tests You Should Be Running Right Now [With Examples]


Your email list is only as valuable as your ability to convert customers from it. Research abounds about email’s ROI potential. Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list.

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Why Use Handwritten Letters at Scale for B2B


Guest post by Kas Andz. Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable.

How Content Experience Will Evolve After Coronavirus


One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Characteristics of a Content Marketing Calendar that Drive Results and Productivity


Content marketing calendars are essential for keeping your organization in-the-know and your content production on schedule. But what if your current content planning methods aren't working? What should you be looking for when researching a new solution?

More Trending

Social Media Trends Report: The Effects of COVID-19 on Marketing


This report outlines the data showing how the pandemic has shifted social media marketing efforts and also highlights how brands have reacted. Studies

The Key to Being Recession-Proof: Never Stop Marketing or Advertising

SmartBug Media

It’s official: We’re in a recession. But a recession is no reason to shutter your marketing and advertising efforts. In fact, if you look at historic recessions, the most successful brands were those that faced down the impossibilities with bold strategies.

How to Improve the Customer Experience with Communications During a Crisis: 4 Things to Consider

Modern Marketing

This article originally appeared on SmarterCX as “4 Ways Communications Can Improve CX During a Crisis.” ” How do you continue to provide a great customer experience during a crisis, when the very definition of “customer experience” may have changed?

3 B2B Email Marketing Lessons Learned from COVID-19

Golden Spiral

This Article in 60 Seconds. Wisdom grows in adversity. Every industry is learning daily amid the COVID-19 crisis, including B2B tech marketing. The crisis has highlighted three important lessons about how to send marketing emails now and after the pandemic. Timing is Everything.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day.

5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

The Best Email Marketing Tools to Increase Sales


Sponsored post. Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation.

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Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What Are the Most Important Elements of Your Brand Story?

Marketing Insider Group

“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression.

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The psychology behind content: how to trigger your users’ behavior


This may sound counterintuitive but success in marketing strategy does not start with strategy. Rather, it should start with the context, being the context a deep understanding of your business objectives and your audience. There are no tactics without a strategy.

Complete Guide: Why Blogging Increases Customer Engagement


Guest post by Kiran Bajpai. The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. It helps foster brand growth and loyalty.

How B2B Marketers Should Think About Uncertainty


It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. That was less than two months ago, although it seemed a world away.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Empathy Rescued Disney’s Frozen from the Cutting Room Floor

Marketing Insider Group

Empathy with its characters is an essential ingredient of a successful film – or a successful venture of any kind, for that matter. One of Disney’s biggest hits, Frozen rose from certain disaster to become the highest-grossing animated film of all time.

Report: Marketers See Google Search Ad Spend Slow as a Result of COVID-19 Pandemic

KoMarketing Associates

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic.

Rock Stage’s hub: how it helps to decide about WordPress software?


When you start using WordPress (WP), it’s normal to have some doubts. Which is the best plugin? Which host is best suited for your needs? Which theme is better for your brand’s purpose? We answered all of these questions in the Rock Stage’s hub!

The Founder Interview Series #26: Orrin Broberg, Modus


B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The 21st Century Innovation Paradox and What We Can Do About It

Marketing Insider Group

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient.

Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal


The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh.

How to Get Your Critically Important Messages Delivered Quickly

Modern Marketing

There are times that a critical message must be quickly delivered to inform a person about an important event.

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Rock Stage’s hub: how it helps to decide about WordPress software?


When you start using WordPress (WP), it’s normal to have some doubts. Which is the best plugin? Which host is best suited for your needs? Which theme is better for your brand’s purpose? We answered all of these questions in the Rock Stage’s hub!

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!