Sat.May 02, 2020 - Fri.May 08, 2020

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Where Does Brand Content Fit in a Media Landscape Dominated by COVID-19?

Brandpoint

With the rise of COVID-19 in early 2020, it’s become increasingly difficult for brands to connect with consumers — and the way forward rests on unstable ground. Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Still, opportunistic brands can navigate a crowded media landscape with the right content plan.

Branding 147
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3 Email A/B Tests You Should Be Running Right Now [With Examples]

SendX

Your email list is only as valuable as your ability to convert customers from it. Research abounds about email’s ROI potential. Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. How are marketers extracting so much value from this channel? It’s not like email is cutting edge technology.

Examples 211
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Why Use Handwritten Letters at Scale for B2B

Webbiquity

Guest post by Kas Andz. Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Image credit: Álvaro Serrano on Unsplash. Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed.

B2B 168
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5 Characteristics of a Content Marketing Calendar that Drive Results and Productivity

DivvyHQ

Content marketing calendars are essential for keeping your organization in-the-know and your content production on schedule. But what if your current content planning methods aren't working? What should you be looking for when researching a new solution?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales. Apart from generating sales conversions, email marketing campaigns allow you to effectively communicate with your customers through emails and play an important role in building long-lasting relationships with the cust

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The Key to Being Recession-Proof: Never Stop Marketing or Advertising

SmartBug Media

It’s official: We’re in a recession. But a recession is no reason to shutter your marketing and advertising efforts. In fact, if you look at historic recessions, the most successful brands were those that faced down the impossibilities with bold strategies. Although it’s not clear how long this pandemic-induced recession will last—or what the economy will look like in the future—to be recession-proof and retain your customers , don’t go dark.

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3 B2B Email Marketing Lessons Learned from COVID-19

Golden Spiral

This Article in 60 Seconds. Wisdom grows in adversity. Every industry is learning daily amid the COVID-19 crisis, including B2B tech marketing. The crisis has highlighted three important lessons about how to send marketing emails now and after the pandemic. Timing is Everything. Communicate with Purpose. Keep Your List Up to Date.

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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. As digital marketers, it is important to quickly adapt to the changing landscape in your customers’ industries and the marketing world as a whole.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Best Email Marketing Tools to Increase Sales

Webbiquity

Sponsored post. Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment? Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list.

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What Are the Most Important Elements of Your Brand Story?

Marketing Insider Group

“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start.

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How B2B Marketers Should Think About Uncertainty

Biznology

It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. That was less than two months ago, although it seemed a world away. Since then, everything has gone sideways. All in-person events have been canceled, from B2B conferences to trade shows to you name it.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

Guest post by Kiran Bajpai. The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. It helps foster brand growth and loyalty. Image credit: Carl Heyerdahl on Unsplash. But it’s no longer only about the number of sales.

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The 5-Point Guide to Overcoming Sales Objections

Zoominfo

If you’re dealing with a sales objections…congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. “We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. “You might think that positive language is a good thing, but it’s not.

Zoominfo 213
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The 21st Century Innovation Paradox and What We Can Do About It

Marketing Insider Group

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. You’re likely racing to come up with the most innovative ideas to gain a competitive edge.

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Anticipating The Next Normal With The Pandemic Persona

Tony Zambito

Back to normal. The new normal. We have seen these expressions quite a lot in the last few weeks. We are in an unexpected era of uncertainty. We are never ever going to go back to normal as we knew it. Nor can we predict a new normal. Not with any certainty at least. What we can expect is that there will be a next normal. We, as a nation, have experienced disruptive crises and overcame them.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Founder Interview Series #26: Orrin Broberg, Modus

Webbiquity

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. And even when the content is relevant, effective, and up to date, it’s of no use if the sales team can’t find or access the right content at the moment they need it.

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Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Zoominfo

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. His reasoning? “Our philosophy is we really focus on making our existing customer happy. We do not aggressively pursue the new prospect.”. The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software.

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The Value of Investing in Customer Value Management

Vision Edge Marketing

My very first business job which was in the in the financial services industry, my title was customer relationship manager. This was long before the emergence of customer relationship management (CRM) tools. My boss at the time was four decades ahead of the mainstream thinking articulated by Phil Kotler in his 2017 article, Customer Value Management, a company’s job is to create superior customer value in the mind of the customer.

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

We are living in unprecedented times. The COVID-19 pandemic has forever altered the global business economy. There have been crises in the past where disruptive impact rippled through business commerce. In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. We now find ourselves in the midst of a crisis where the global economy, as we know it , or now correctly stated, as we knew it , was forced to flick the switch from on to off.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal

Biznology

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing.

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Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Zoominfo

Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.

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What Shakespeare and Steph Curry Can Teach Us About Creative Hot Streaks

Contently

In 1606, while the plague was spreading across Europe, William Shakespeare got the hot hand. In a little over a year, he wrote King Lear , Macbeth , and Antony and Cleopatra. Four hundred and seven years later, something just as dramatic happened in Madison Square Garden: Golden State Warriors guard Stephen Curry scored 54 points against the New York Knicks.

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Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Using Facebook Lookalike Audiences to Grow Faster Online

Unbounce

Phew. You’ve moved your small business online , either with some landing pages or an ecommerce store. You’ve started building an email list of customers that want to hear about your latest offers. Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling. Nice job! You’re well on your way to transforming your brick-and-mortar shop into a thriving digital business.

Facebook 145
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Experts Share Their Best Tips on How to Be a Better Virtual Event Speaker

Bannersnack

In the light of COVID-19, public speakers need to adapt to the global context. Offline events have been canceled all over the world, and some of them are now taking place online. In case you are speaking at a virtual event in the next few months and continue your work as a speaker online, some […].

Tips 144
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6 Video Marketing Strategy Tips for 2020 via @lisabuyer

Search Engine Journal

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.