Sat.May 26, 2018 - Fri.Jun 01, 2018

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate of a campaign.

5 Tips on Conversation Rate Optimization

Marketing Insider Group

With Conversion Rate Optimization (CRO) being a common term and practice, if you’re a marketer out there, you may be wondering “how can someone possibly have a typo in a blog title” – it’s not a typo.

Why do you need to automate your content tagging with AI?

Biznology

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow free. You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day.

It's Time to Think Differently About Content Marketing

B2B Marketing Directions

Content marketing has been an integral part of marketing at most B2B companies for most of the past decade.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Democratizing martech: distributing power from IT to marketing technologists to everyone

chiefmartech

I am fascinated by “citizen technology.” ” That’s a terrible name for it, because it implies digital government technology, which is not what I’m talking about. Although that too is a fascinating topic for discussion on another day.).

More Trending

Identify and Rejuvenate Your Inactive Customers

Modern Marketing

By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle. As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

Sales and marketing event season just ended. If you weren’t overwhelmed with the number of technology choices out there, you didn’t go to the same events I did!

Interview with ?Lillian Pierson, P.E.

Onalytica B2B

?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science. Location: Global with a predominantly US audience and client base.

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Your Business Has Been Hacked. Now What?

Marketing Insider Group

Your worst nightmare has come true. You drive into work, settle into your chair and pull up your company’s social media accounts to see if anything happened over night. The page or social media management software loads up and you find hundreds of notifications.

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once.

Sites 212

Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.”

What Qualities Should You Look for in a Marketing Employee?

Webbiquity

Guest post. Hiring is hard, particularly when you’re looking to hire someone for a role that is absolutely vital to your company’s success.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

You’re Only as Strong as Your Annual Marketing Plan

Marketing Insider Group

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year.

Plan 216

How to triage customer experience projects

Biznology

Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. Their goal is to disrupt themselves and dramatically improve how their customers experience their brand.

A Guide to Quora Ads for B2B Marketers

KoMarketing Associates

Quora Ads have existed for a while now but if you haven’t tried its self-serve platform, you’ve been missing out on the opportunity to target high-intent users who are very clearly looking for answers. The ad platform has quickly evolved and new features and targeting options are being added frequently. B2B marketers who have been early adopters of this platform are benefiting from a low cost-per-click and cost-per-lead as well as a high conversion rate.

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What Bizible + Marketo Means

bizible

It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Weekend Reading: “Ideas, Influence, and Income” by Tanya Hall

Marketing Insider Group

For the 177th episode of the Marketing Book Podcast, I interviewed Tanya Hall, author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry.

Income 183

How do you automate tagging your web content with industries?

Biznology

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries. Perhaps they don’t have the same benefits across industries.

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. You heard me. Rat groups. After I adopted my first pet rat, Ripley, in 2015, I took her home and realized I had no idea how to take care of her.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

The most important words in any of your content are the ones in the headline. Learn how to create great headlines that will generate traffic! Content Marketing content headlines marketing content marketing headlines

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

Cutting through the noise to deliver valuable data content marketers can use now With the goal of empowering marketers, we compiled a new look at content consumption and demand using our vast and diverse data sets.

Report 174

77% of B2B Marketers are Failing to Profit from Existing Customer Relationships

KoMarketing Associates

B2B marketers work hard to maintain relationships with their existing customers, but new research shows that they are not realizing the full revenue potential of their buyers. The CMO Council recently published the “Gaining Traction with Every Digital Interaction” white paper, which looked at how B2B marketers have maintained relationships with their customers over time. Statistics showed that the majority (77 percent) are not realizing the full revenue potential of their existing customers.

The Social Club: Merriam-Webster Chief Digital Officer Lisa Schneider

Contently

The Social Club is Contently’s new Q&A series. Every month, social media editor Tallie Gabriel will talk with the people behind the most creative, notable, and successful social media accounts. If you follow Merriam-Webster on Twitter, you may be a language nerd like me.

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5 Steps to Creating a Successful Lead Scoring Program

Act-On

Lead Nurturing Lead Scoring lead nurturing lead score lead scoring

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.