Sat.May 26, 2018 - Fri.Jun 01, 2018

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate of a campaign.

5 Tips on Conversation Rate Optimization

Marketing Insider Group

With Conversion Rate Optimization (CRO) being a common term and practice, if you’re a marketer out there, you may be wondering “how can someone possibly have a typo in a blog title” – it’s not a typo.

Why do you need to automate your content tagging with AI?

Biznology

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow free. You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day.

It's Time to Think Differently About Content Marketing

B2B Marketing Directions

Content marketing has been an integral part of marketing at most B2B companies for most of the past decade.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Democratizing martech: distributing power from IT to marketing technologists to everyone

chiefmartech

I am fascinated by “citizen technology.” ” That’s a terrible name for it, because it implies digital government technology, which is not what I’m talking about. Although that too is a fascinating topic for discussion on another day.).

More Trending

Identify and Rejuvenate Your Inactive Customers

Modern Marketing

By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle. As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

Sales and marketing event season just ended. If you weren’t overwhelmed with the number of technology choices out there, you didn’t go to the same events I did!

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.

PR 253

You’re Only as Strong as Your Annual Marketing Plan

Marketing Insider Group

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year.

Plan 222

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once.

Sites 208

What Qualities Should You Look for in a Marketing Employee?

Webbiquity

Guest post. Hiring is hard, particularly when you’re looking to hire someone for a role that is absolutely vital to your company’s success.

What Bizible + Marketo Means

bizible

It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo.

Your Business Has Been Hacked. Now What?

Marketing Insider Group

Your worst nightmare has come true. You drive into work, settle into your chair and pull up your company’s social media accounts to see if anything happened over night. The page or social media management software loads up and you find hundreds of notifications.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to triage customer experience projects

Biznology

Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. Their goal is to disrupt themselves and dramatically improve how their customers experience their brand.

Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.”

The Social Club: Merriam-Webster Chief Digital Officer Lisa Schneider

Contently

The Social Club is Contently’s new Q&A series. Every month, social media editor Tallie Gabriel will talk with the people behind the most creative, notable, and successful social media accounts. If you follow Merriam-Webster on Twitter, you may be a language nerd like me.

Social 171

Weekend Reading: “Ideas, Influence, and Income” by Tanya Hall

Marketing Insider Group

For the 177th episode of the Marketing Book Podcast, I interviewed Tanya Hall, author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry.

Income 185

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

The most important words in any of your content are the ones in the headline. Learn how to create great headlines that will generate traffic! Content Marketing content headlines marketing content marketing headlines

A Guide to Quora Ads for B2B Marketers

KoMarketing Associates

Quora Ads have existed for a while now but if you haven’t tried its self-serve platform, you’ve been missing out on the opportunity to target high-intent users who are very clearly looking for answers. The ad platform has quickly evolved and new features and targeting options are being added frequently. B2B marketers who have been early adopters of this platform are benefiting from a low cost-per-click and cost-per-lead as well as a high conversion rate.

Ads 194

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. You heard me. Rat groups. After I adopted my first pet rat, Ripley, in 2015, I took her home and realized I had no idea how to take care of her.

2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

Cutting through the noise to deliver valuable data content marketers can use now With the goal of empowering marketers, we compiled a new look at content consumption and demand using our vast and diverse data sets.

Report 179

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Interview with ?Lillian Pierson, P.E.

Onalytica B2B

?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science. Location: Global with a predominantly US audience and client base.

How do you automate tagging your web content with industries?

Biznology

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries. Perhaps they don’t have the same benefits across industries.

Announcing the Talking Stack Podcast on Martech News

Customer Experience Matrix

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week.

5 Steps to Creating a Successful Lead Scoring Program

Act-On

Lead Nurturing Lead Scoring lead nurturing lead score lead scoring

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

What is Mid-Funnel Content Marketing & Mapping it in the Buyers Journey

NuSpark

Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey.

4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

Influitive b2b

The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by 2020, customer experience will overtake price and product as the key brand differentiator.”.

The Fearless Girl Across Generations—Just How Fearless Are We?

Modern B2B Marketing

Sometimes you look at something and know it’s a teachable moment. Maybe it’s because you are the mom of a 16-year-old boy, and there have been many teachable moments in his lifetime.