Sat.May 26, 2018 - Fri.Jun 01, 2018

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate of a campaign.

5 Tips on Conversation Rate Optimization

Marketing Insider Group

With Conversion Rate Optimization (CRO) being a common term and practice, if you’re a marketer out there, you may be wondering “how can someone possibly have a typo in a blog title” – it’s not a typo.

Why do you need to automate your content tagging with AI?

Biznology

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow free. You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day.

It's Time to Think Differently About Content Marketing

B2B Marketing Directions

Content marketing has been an integral part of marketing at most B2B companies for most of the past decade.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Democratizing martech: distributing power from IT to marketing technologists to everyone

chiefmartech

I am fascinated by “citizen technology.” ” That’s a terrible name for it, because it implies digital government technology, which is not what I’m talking about. Although that too is a fascinating topic for discussion on another day.).

More Trending

Identify and Rejuvenate Your Inactive Customers

Modern Marketing

By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle. As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

Sales and marketing event season just ended. If you weren’t overwhelmed with the number of technology choices out there, you didn’t go to the same events I did!

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.

PR 247

You’re Only as Strong as Your Annual Marketing Plan

Marketing Insider Group

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year.

Plan 221

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

What Bizible + Marketo Means

bizible

It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo.

What Qualities Should You Look for in a Marketing Employee?

Webbiquity

Guest post. Hiring is hard, particularly when you’re looking to hire someone for a role that is absolutely vital to your company’s success.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

The most important words in any of your content are the ones in the headline. Learn how to create great headlines that will generate traffic! Content Marketing content headlines marketing content marketing headlines

Your Business Has Been Hacked. Now What?

Marketing Insider Group

Your worst nightmare has come true. You drive into work, settle into your chair and pull up your company’s social media accounts to see if anything happened over night. The page or social media management software loads up and you find hundreds of notifications.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Interview with ?Lillian Pierson, P.E.

Onalytica B2B

?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science. Location: Global with a predominantly US audience and client base.

Announcing the Talking Stack Podcast on Martech News

Customer Experience Matrix

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week.

5 Steps to Creating a Successful Lead Scoring Program

Act-On

Lead Nurturing Lead Scoring lead nurturing lead score lead scoring

Weekend Reading: “Ideas, Influence, and Income” by Tanya Hall

Marketing Insider Group

For the 177th episode of the Marketing Book Podcast, I interviewed Tanya Hall, author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry.

Income 190

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. You heard me. Rat groups. After I adopted my first pet rat, Ripley, in 2015, I took her home and realized I had no idea how to take care of her.

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once.

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What is Mid-Funnel Content Marketing & Mapping it in the Buyers Journey

NuSpark

Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey.

2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

Cutting through the noise to deliver valuable data content marketers can use now With the goal of empowering marketers, we compiled a new look at content consumption and demand using our vast and diverse data sets.

Report 183

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Social Club: Merriam-Webster Chief Digital Officer Lisa Schneider

Contently

The Social Club is Contently’s new Q&A series. Every month, social media editor Tallie Gabriel will talk with the people behind the most creative, notable, and successful social media accounts. If you follow Merriam-Webster on Twitter, you may be a language nerd like me.

Social 147

How to triage customer experience projects

Biznology

Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. Their goal is to disrupt themselves and dramatically improve how their customers experience their brand.

Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.”

4 Secrets of Great Storytellers

Content Marketing Institute

What’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your past, your career, your family, your hobbies. You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine.

Test 101

How do you automate tagging your web content with industries?

Biznology

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries. Perhaps they don’t have the same benefits across industries.

A Guide to Quora Ads for B2B Marketers

KoMarketing Associates

Quora Ads have existed for a while now but if you haven’t tried its self-serve platform, you’ve been missing out on the opportunity to target high-intent users who are very clearly looking for answers. The ad platform has quickly evolved and new features and targeting options are being added frequently. B2B marketers who have been early adopters of this platform are benefiting from a low cost-per-click and cost-per-lead as well as a high conversion rate.

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