Sat.Sep 05, 2020 - Fri.Sep 11, 2020

CMO Spend in the Current Economic Climate and Plans for 2021

V12 Data

Economic difficulties caused by COVID19 have put huge strains on businesses and operations. Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times.

The ultimate brand guide to helping consumers achieve data harmony

ClickZ

30-second summary: To find success in the age of data, brands must help consumers find data harmony. Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

QuanticMind

In the modern world of digital advertising, marketing analysts must adopt a scientific and almost artistic approach to exploring and dissecting campaign performance.

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How to optimize your content for voice search

RockContent

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

How To Use Sales Dialers To Close Deals Faster

Zoominfo

Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone.

Sales 219

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The Step-By-Step Guide to Running a Successful Email Marketing Campaign

Marketing Insider Group

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert.

A step-by-step guide to CREATE YOUR OWN WordPress theme!

RockContent

Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript. Despite this, some beginners can also complete this mission with the right instructions.

Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews.

What is Sales Enablement, Anyway?

Biznology

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I remember the term in general use when I worked at IBM in the ‘90s.

Sales 135

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use.

User Experience: what is, its guidelines and how to apply it on your website

RockContent

User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey.

How to use Demographic Data in Your Sales Pitch

Zoominfo

Does your sales pitch cut through the noise, or just create more? It’s the most valuable asset humans own. The problem is that time is a non-renewable resource that is constantly diminishing. It stands to reason, then, that tempers flare whenever someone wastes your time.

SaaS Pricing Made Simple: Models, Strategies, Templates and More

Roketto

When it comes to the world of business, pricing can be one of the biggest hurdles to overcome. Are you setting them too high and pricing yourself out of the market? Are you lowballing yourself and not getting the sales you desperately desire?

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Successful Drip Marketing Examples and What You Can Learn from Them

Marketing Insider Group

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out.

Check out the 7 steps to tell if a website is secure

RockContent

It is a fact that websites are no longer used only for entertainment, as it was in the 2000s. Currently, many businesses are conducted over the internet. Therefore, it is important to know the main secure website platforms , such as WordPress.

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

Successful selling really boils down to one common goal: provide value through solving the customer’s problem. Sounds like a simple — and scalable — issue to resolve, right? On the surface, it is.

To Maximize Your Winning Strategy Avoid Punting | What’s Your Edge?

Measure Up Marketing

When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their chances of making another first down are low.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

What Is Marketing Attribution and Why It Matters Now More Than Ever

Marketing Insider Group

Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I’ve been a little obsessed with since I started blogging. In the end, you have to be willing to take accountability for the success (or failure) of your marketing activities.

Evergreen content: how to create high-quality content that lasts

RockContent

A Content Marketing strategy requires, as you know, the constant production of diverse materials, in different formats, and appropriate to the buyer persona.

Leveraging Sales Intelligence in the Dog Days of Summer

Zoominfo

I hate the Dog Days of Summer excuse – it always felt like a cheap way for an underperforming sales rep to make an excuse for a slow month. Sales Rep : Yeah, just not a lot of movement in my pipeline – it’s the dog days of summer. You get it.

Is Your Website Scaring Away Top Talent?

Hinge Marketing

We often imagine our most common website visitor is a potential prospect who is checking out our service offerings, reading through our thought leadership content, and exploring the profiles of our experts.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads.

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Whats Is Conversion Rate And How to Calculate It

RockContent

Every mission has a purpose, an objective that gives meaning to every action and decision taken. What is the purpose of your marketing strategy? Generate leads, win customers, or educate the market?

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by.

Business Development Team Structure

Hinge Marketing

New business is the lifeblood of any professional services firm. New clients and new work from existing clients drive a firm forward and provide opportunity for both professional and business growth. But for many firms, bringing in new clients can be a major challenge.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.