Sat.Sep 05, 2020 - Fri.Sep 11, 2020

CMO Spend in the Current Economic Climate and Plans for 2021

V12 Data

Economic difficulties caused by COVID19 have put huge strains on businesses and operations. Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times.

The ultimate brand guide to helping consumers achieve data harmony

ClickZ

30-second summary: To find success in the age of data, brands must help consumers find data harmony. Privacy is dictating corporate structure, creating new jobs and giving rise to new ways of doing business.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

QuanticMind

In the modern world of digital advertising, marketing analysts must adopt a scientific and almost artistic approach to exploring and dissecting campaign performance.

ROAS 59

How to optimize your content for voice search

RockContent

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search.

Search 233

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Step-By-Step Guide to Running a Successful Email Marketing Campaign

Marketing Insider Group

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert.

More Trending

The Definitive List of Cyber Monday SaaS Deals

SendX

Cyber Monday 2019 is upon us! To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added.

List 195

User Experience: what is, its guidelines and how to apply it on your website

RockContent

User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey.

What Is Marketing Attribution and Why It Matters Now More Than Ever

Marketing Insider Group

Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I’ve been a little obsessed with since I started blogging. In the end, you have to be willing to take accountability for the success (or failure) of your marketing activities.

Report: 73% of CMOs Believe COVID-19’s Negative Impacts Will Be ‘Short-Lived’

KoMarketing Associates

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months.

Report 181

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

Guest post by Sheryl Jones. When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%.

A step-by-step guide to CREATE YOUR OWN WordPress theme!

RockContent

Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript. Despite this, some beginners can also complete this mission with the right instructions.

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use.

A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Six Tips for Building Trust and Humanizing Your Brand

Webbiquity

Guest post by Natasha Lane. In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle.

Trust 162

Evergreen content: how to create high-quality content that lasts

RockContent

A Content Marketing strategy requires, as you know, the constant production of diverse materials, in different formats, and appropriate to the buyer persona.

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads.

ROMI 207

When CDPs Fail: Insights from the CDP Institute Survey

Customer Experience Matrix

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show. But here are three major findings.

Survey 219

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Build an Online Presence as a Local Business

Webbiquity

Guest post by Jeremy Bowler. As a local business, creating a strong online presence can seem like a huge waste of time and money. After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page?

Online 141

Whats Is Conversion Rate And How to Calculate It

RockContent

Every mission has a purpose, an objective that gives meaning to every action and decision taken. What is the purpose of your marketing strategy? Generate leads, win customers, or educate the market?

Successful Drip Marketing Examples and What You Can Learn from Them

Marketing Insider Group

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out.

What is Sales Enablement, Anyway?

Biznology

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I remember the term in general use when I worked at IBM in the ‘90s.

Sales 131

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

SaaS Pricing Made Simple: Models, Strategies, Templates and More

Roketto

When it comes to the world of business, pricing can be one of the biggest hurdles to overcome. Are you setting them too high and pricing yourself out of the market? Are you lowballing yourself and not getting the sales you desperately desire?

How Python can automate your SEO strategy

RockContent

Python is already one of the most important languages in the world of programming. However, lately, we have seen that technology is invading other areas as well.

SEO 152

The Key Steps To Maximizing Leads From Digital Sales Automation

Marketing Insider Group

Closing a single deal often involves several contacts with a high-quality prospect.

To Maximize Your Winning Strategy Avoid Punting | What’s Your Edge?

Measure Up Marketing

When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their chances of making another first down are low.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.