Sat.Jul 25, 2020 - Fri.Jul 31, 2020

How to Use a Global Business Database to Conquer New Markets?

Smarte

Hoping to take your business global? Most companies are and many fail because they do not have the right data strategy in place. Their databases and marketing lists are filled with domestic leads. The American market is huge and full of opportunities.

List 61

Three Key Steps to Building an Effective B2B Sales Team

Belkins

A professional sales team is an extremely valid asset to B2B sales. Yes, we put such an emphasis on B2B because it implies an entirely different level of sales communication. For example, in B2C it’s possible to skip the sales team part entirely.

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5 Ways To Take Your Firmographics Game To A New Level

EverString

The post 5 Ways To Take Your Firmographics Game To A New Level appeared first on EverString. B2B Demand Generation Modern Data

The Anatomy of a Strategic Demand Marketing Plan – Part 1: Intro to Demand Marketing

ANNUITAS

ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook.

Demand 151

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Five problems with B2B content (and how to fix them)

ClickZ

30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content.

More Trending

Quick SEO Fixes for Website Optimization

SmartBug Media

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. This drives more traffic to your site. According to Moz , “On average, 71.33% of searches result in a page one organic click.

SEO 75

How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Well, YouTube is the world’s second most popular search engine. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic.

Inbound vs. Outbound – Where to Focus Your Lead Generation

PureB2B

There is a time and place for both inbound, and outbound lead generation strategy, the trick is knowing which one you should be focusing on. Both approaches underscore the need for incentive, and regardless of which method used, every initiative requires some form of lead nurturing.

Overcome a Boring Blog With These 5 Techniques

Content Marketing Institute

If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel.

Trust 107

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success.

Work 93

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky.

ROI 260

How companies use video content on social media

RockContent

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. You want the best of the best from every industry specialty. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog.

How Marketing Attribution Can Drive Your Marketing Strategy

Marketing Insider Group

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out.

24 Tools Every Social Media Manager Should Use

RockContent

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience.

GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

Zoominfo

Realizing that there is such a small gap between good and great can either be terrifying or empowering. . It’s not uncommon to hear about horse races where the second place jockey is behind by two-and-a-half lengths.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Create a COVID-era Event Marketing Plan

Webbiquity

Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels.

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges.

Live Streaming: the ultimate guide to the successful production of digital content

RockContent

We are now living in the era of marketing 4.0. The term was coined by the renowned professor and author Philip Kotler, refers to the present period; marked most notably by the digital revolution already taking place in businesses and companies worldwide.

How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups.

CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company.

CMO 190

How to host a successful virtual event

RockContent

Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. There are several types of virtual events suited to a variety of marketing strategies.

The 16 Best Tools for Online Meetings and Video Calls

Webbiquity

Though online meeting technology may seem rather ho-hum at this point, there are actually some exciting developments in the works. The developers may be sheltering in place, but the applications continue to move forward. Image credit: Chris Montgomery on Unsplash.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.