Sat.Jul 25, 2020 - Fri.Jul 31, 2020

How to Use a Global Business Database to Conquer New Markets?

Smarte

Hoping to take your business global? Most companies are and many fail because they do not have the right data strategy in place. Their databases and marketing lists are filled with domestic leads. The American market is huge and full of opportunities. However, it isn’t large enough for most marketers. For such growth-minded entrepreneurs, the […]. The post How to Use a Global Business Database to Conquer New Markets? appeared first on SMARTe Inc. Latest Topics

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Three Key Steps to Building an Effective B2B Sales Team

Belkins

A professional sales team is an extremely valid asset to B2B sales. Yes, we put such an emphasis on B2B because it implies an entirely different level of sales communication. For example, in B2C it’s possible to skip the sales team part entirely. It’s enough to establish a payment system and a fine-tuned website to get things started. The sales cycle is short, all decisions are made on the spot, the nurturing is much more dynamic.

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5 Ways To Take Your Firmographics Game To A New Level

EverString

The post 5 Ways To Take Your Firmographics Game To A New Level appeared first on EverString. B2B Demand Generation Modern Data

The Anatomy of a Strategic Demand Marketing Plan – Part 1: Intro to Demand Marketing

ANNUITAS

ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook. Over the next several weeks, we will be breaking down that anatomy into bite sized blogs that dig into each aspect of a Strategic Demand Marketing Plan and then we’ll explain how we at ANNUITAS implement those plans.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Five problems with B2B content (and how to fix them)

ClickZ

30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content. They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report.

More Trending

Quick SEO Fixes for Website Optimization

SmartBug Media

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. This drives more traffic to your site. According to Moz , “On average, 71.33% of searches result in a page one organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks.”.

SEO 50

How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Well, YouTube is the world’s second most popular search engine. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic. If you’re just dipping your toes into YouTube, don’t worry. It’s not too late. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research?

Inbound vs. Outbound – Where to Focus Your Lead Generation

PureB2B

There is a time and place for both inbound, and outbound lead generation strategy, the trick is knowing which one you should be focusing on. Both approaches underscore the need for incentive, and regardless of which method used, every initiative requires some form of lead nurturing.

Overcome a Boring Blog With These 5 Techniques

Content Marketing Institute

If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading → The post Overcome a Boring Blog With These 5 Techniques appeared first on Content Marketing Institute. Company News

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success. So what are you waiting for? Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network. Let’s get to it.

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Don’t be fooled into thinking that pieces of content without direct dollar values are a waste of budget.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

How companies use video content on social media

RockContent

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue.

How Marketing Attribution Can Drive Your Marketing Strategy

Marketing Insider Group

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out. As you can see, I have been writing about this topic for a long time. It’s relatively complex. And few marketers have it completely figured out.

The 16 Best Tools for Online Meetings and Video Calls

Webbiquity

Though online meeting technology may seem rather ho-hum at this point, there are actually some exciting developments in the works. The developers may be sheltering in place, but the applications continue to move forward. Image credit: Chris Montgomery on Unsplash. The market is no longer just Zoom, Skype, and WebEx. Newer entrants like WhereBy, UberConference, BlueJeans (from Verizon), and LoopUp are giving the technology a fresh new look and making their presence felt.

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Survey: 83% of Marketers Believe Personalization is a Key Differentiator vs. Competitors

KoMarketing Associates

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. Adobe recently published the results of its 2020 personalization survey, and statistics showed that only six out of ten organizations feel that they have extensive personalization efforts in place.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Live reporting guide: how to cover news in real-time

RockContent

Over the last few decades, ongoing technological development has radically altered people’s consumption habits. We are not only talking about how modern consumers buy their products, but also how this public acquires information on the most diverse topics. In response to the increasing demand from the audience, digital content production has grown in all sectors.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. It’s evolving, and so must the role of the CMO. Quick Takeaways.

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Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups. Help get your next B2B product launch off the ground and headed for success by using our B2B Product Launch Toolkit.

85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

KoMarketing Associates

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. The World Federation of Advertisers recently published its report titled, “The CMO Conundrum and the Search for the Unicorn Marketer 2020,” which examined responses from 683 leading marketers from around the globe.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to run a successful online roundtable

RockContent

Our access to technology allows us to use our creativity to produce increasingly diverse and qualified live experiences. Imagine, for example, holding corporate events that traditionally require the company to have enough space to accommodate attendees. In the digital age, this is no longer a problem. Analyze your website performance. Analyze.

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4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. The digital landscape has only made this task more complicated and difficult, as there are now more opportunities than ever to either interact positively with a customer or drop the ball and lose the sale.

Don't Misuse Proof of Concept in System Selection

Customer Experience Matrix

Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software. Our research has long shown that the most satisfied buyers base their selection on features, not cost or ease of use. But feature lists alone are never enough: even if buyers had the knowledge and patience to precisely define their actual requirements, no set of checkboxes could capture the nuance of what it’s actually like to use a piece of software for a specific task.

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Email marketing or marketing automation?

ClickZ

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. First, you need to understand your audience to create highly targeted email drip campaigns. Then, you need to review your sales process to see how your company can benefit from marketing automation. While marketing automation sounds great, it is not for everyone. So, email marketing may be the solution for your company.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.