Sat.Sep 22, 2018 - Fri.Sep 28, 2018

How to Write Well: Tips from a Content Expert

BOP Design

When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper?

5 Must-Have Tips for Successful Account Based Marketing

Marketing Insider Group

Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. These target accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall.

The Value of SEO: Here’s What You Need to Know

KoMarketing Associates

What is the value of SEO to our business? B2B marketing executives all over the world are asking themselves this question. And many are having trouble coming up with an answer. They are not SEO experts. They’re trying to figure out the best way to generate leads for the business.

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Salesforce Customer 360 Solution to Share Data Without a Shared Database

Customer Experience Matrix

Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?

More Trending

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Adobe, Microsoft and SAP Announce Open Data Initiative: It's CDP Turf But No Immediate Threat

Customer Experience Matrix

One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data.

8 Ways CMOs Should Engage Millennials on Social Media

Modern Marketing

As a marketer, you’ve likely noticed the shift across the industry when it comes to targeted audiences. Millennials are now the primary group that everybody talks about and extensively analyzes on social media. The reason for this is simple.

Email Marketing Quick Tips to Increase Open Rates

Marketing Insider Group

Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Whiteboard Wednesday: 5 Steps to Overcome Sales Objections (Steve Bryerton)

DiscoverOrg

Remember that last sale that you made where you ran into an objection? It’s tough, right? Of course it is. We all know that selling doesn’t really start until we run into an objection. So that’s what we’re going to focus on in today’s Whiteboard Wednesday.

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Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host.

7 Ways to Build Lasting Customer Relationships

Modern Marketing

Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? And no.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

How to Build Your Martech Stack

Reachforce

Every good marketing team has a particular martech stack (or marketing technology stack) that they work with, whether they realize it or not.

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[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

bizible

At Bizible we love looking at data to help us improve the profitability of our marketing. We're revenue focused and love sharing data in order to help you be performance-minded when it comes to managing B2B marketing teams.

Marketing in the Age of the Connected Customer Experience - 3 Questions Marketers Must Answer

Modern Marketing

Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive? Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere.

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How To Avoid The Dysfunctional Customer Journey

Marketing Insider Group

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Building Your Lead Generation Technology Stack

Reachforce

A technology stack is a set of software or online technology that works together to fulfill a process within a business. Technology stacks work within many different industries and for many different processes, from web development to mobile application development and more. lead generation

7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

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5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

Tony Zambito

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions.

How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]

Marketing Insider Group

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Report: 88% of B2B Buyers Prefer to Meet with Marketers During the Buying Process

KoMarketing Associates

Although B2B marketers have a wide range of ways to reach out to their target audiences, new research suggests that B2B buyers are still interested in phone calls and virtual appointments.

Attention Brands: Young Americans Are Breaking Up With Facebook

Contently

Any good relationship is built on trust. Whether it’s romance, friendship, or the personal leap you take when creating a social media profile, the expectation is the other party will respect the parts of yourself you chose to share with them.

4 Reasons to Create a Comprehensive Content Marketing Strategy

Biznology

For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices.

Three Key Benefits of Customer Advocacy Programs for the B2B Tech Industry

Marketing Insider Group

Who can speak about your brand better than your customer? Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Only 15.3% of Marketers Consistently Recognize their Audiences Across Channels

KoMarketing Associates

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels.

What is TrendHub? Getting to Know the New ScribbleLive Predictive Intelligence Solution

ScribbleLive

At this year’s Content Marketing World we announced TrendHub —a ScribbleLive solution that provides sales and marketing with predictive trend, industry, market, and content intelligence.

What B2C marketers can learn from B2B

Biznology

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. To start with — treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them.

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