Sat.Sep 22, 2018 - Fri.Sep 28, 2018

How to Write Well: Tips from a Content Expert

BOP Design

When it comes to B2B content marketing , the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? All you have to do is open up Word and start typing, right? While all of us technically know how to write, not everyone knows how to write well. Have you ever read an article and had the following happen?

5 Must-Have Tips for Successful Account Based Marketing

Marketing Insider Group

Account-based marketing, or ABM, is a strategic approach to marketing that is concentrated on a set of clearly define target accounts. These target accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall. Successfully executing ABM involves building personalized outreach strategies for each of […].

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The Value of SEO: Here’s What You Need to Know

KoMarketing Associates

What is the value of SEO to our business? B2B marketing executives all over the world are asking themselves this question. And many are having trouble coming up with an answer. They are not SEO experts. They’re trying to figure out the best way to generate leads for the business. They’ve trained themselves to question and measure the value of every marketing initiative.

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8 Ways CMOs Should Engage Millennials on Social Media

Oracle

As a marketer, you’ve likely noticed the shift across the industry when it comes to targeted audiences. Millennials are now the primary group that everybody talks about and extensively analyzes on social media. The reason for this is simple. Within the last few years, there has been a massive wealth transfer between baby boomers and their Gen X and millennial offspring. Now millennials wield a larger spending power than any other generation.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Salesforce Customer 360 Solution to Share Data Without a Shared Database

Customer Experience Matrix

Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”. But they didn’t drink the whole glass. Customer 360 isn't assembling a persistent, unified customer database as described in the Customer Data Platform Institute's CDP definition.

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Building a B2B Social Media Strategy That Supports SEO Objectives

KoMarketing Associates

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most successful B2B digital marketing campaigns can be traced back to the deep integration of SEO and social media strategies. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level. Align with Link Building Initiatives.

7 Ways to Build Lasting Customer Relationships

Oracle

Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? And no. Unfortunately, many marketers focus more on creating great content machines than creating great customer relationships and authentic brands. And this type of marketing just doesn’t cut it anymore.

Adobe, Microsoft and SAP Announce Open Data Initiative: It's CDP Turf But No Immediate Threat

Customer Experience Matrix

One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data. This would be the Experience Cloud Profile announced in March and based on an open source data model developed jointly with Microsoft and stored on Microsoft Azure.**

Email Marketing Quick Tips to Increase Open Rates

Marketing Insider Group

Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. So, […]. The post Email Marketing Quick Tips to Increase Open Rates appeared first on Marketing Insider Group. Content Marketing

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. He says (in summary): “It’s because their needs outgrow system capabilities.”. Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market.

Marketing in the Age of the Connected Customer Experience - 3 Questions Marketers Must Answer

Oracle

Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive? Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere. Savvy marketers are championing rich data as the foundation to executing personalization at scale.

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[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

bizible

At Bizible we love looking at data to help us improve the profitability of our marketing. We're revenue focused and love sharing data in order to help you be performance-minded when it comes to managing B2B marketing teams. We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. In this post we'll look at LinkedIn paid media ROI. How We Created The Benchmarks. This wouldn't be possible without revenue attribution and touchpoints tracking.

How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group. Content Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: 88% of B2B Buyers Prefer to Meet with Marketers During the Buying Process

KoMarketing Associates

Although B2B marketers have a wide range of ways to reach out to their target audiences, new research suggests that B2B buyers are still interested in phone calls and virtual appointments. This is according to new research from TimeTrade, published in the “What Buyers Want: The State of the B2B Buyer Experience” report. On average, 88 percent of B2B buyers believe it is important to have live meetings or appointments with a company they may do business with.

7 Ways to Generate Leads with Mobile Marketing

Act-On

Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

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Google’s New Search Could Significantly Change Content Discovery

Contently

Search engines have historically been distant cousins to social media platforms. Both channels let people discover valuable content—just in different ways. Search was more transactional, asking users to come prepared with a keyword or a question. Social was more open, letting users wander until they found something they liked. But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features.

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How To Avoid The Dysfunctional Customer Journey

Marketing Insider Group

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The dysfunctional customer journey Here’s what companies think their customers’ journeys look like: That is nice, linear, and shows customers moving seamlessly through the buying process which is optimal for both customers and firms. Unfortunately, the true buying […].

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Only 15.3% of Marketers Consistently Recognize their Audiences Across Channels

KoMarketing Associates

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. Winterberry recently published the “Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace” white paper and discovered that just 15.3 percent of marketers said they are able to consistently recognize their audiences across channels. However, improvement in this area is a focus.

4 Reasons to Create a Comprehensive Content Marketing Strategy

Biznology

For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy.

Attention Brands: Young Americans Are Breaking Up With Facebook

Contently

Any good relationship is built on trust. Whether it’s romance, friendship, or the personal leap you take when creating a social media profile, the expectation is the other party will respect the parts of yourself you chose to share with them. When they don’t, you have two choices: give them a second chance or leave. Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. In March of 2018, Facebook messed up again.

Three Key Benefits of Customer Advocacy Programs for the B2B Tech Industry

Marketing Insider Group

Who can speak about your brand better than your customer? Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates. An IDC report, How To Achieve Customer Advocacy Program Success in 2017, has found that customer advocacy programs have grown 570 percent […]. The post Three Key Benefits of Customer Advocacy Programs for the B2B Tech Industry appeared first on Marketing Insider Group.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Survey: Improving Lead Quality is Top Objective for Marketers

KoMarketing Associates

Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives. Ascend2 recently conducted the “Generating and Nurturing Leads Survey to Create Demand” and found that improving the quality of leads (58 percent), increasing the number of leads (46 percent) and improving strategy effectiveness (37 percent) are the top objectives for marketers with lead generation strategies.

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5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

Tony Zambito

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020? Increasing Complexity In Decisions.

The News, According to Facebook

Contently

According to a 2017 study by the Pew Research Group , 45 percent of American adults get their news from Facebook. If you zoom out, 67 percent get their news from social media in general. If you kept up with the news at all over the last two years, you know that’s led to problems. Facebook noticeably updated its algorithm earlier this year to prioritize content from friends and family over publishers.

What is TrendHub? Getting to Know the New ScribbleLive Predictive Intelligence Solution

RockContent

At this year’s Content Marketing World we announced TrendHub —a ScribbleLive solution that provides sales and marketing with predictive trend, industry, market, and content intelligence. After giving demos of TrendHub for the first time at our CMW booth, we compiled our answers to the most burning questions about TrendHub and its many uses within your marketing technology stack. What is TrendHub?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.