B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away
Sword and the Script
APRIL 20, 2021
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a call from a former colleague the other day looking for help.