Sat.Apr 17, 2021 - Fri.Apr 23, 2021

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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script | B2B

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a call from a former colleague the other day looking for help. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately.

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Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). But with 56% reporting difficulty in obtaining the right audience intelligence for creating ideal customer profiles, can this method still be relied on for delivering the ‘best fit’ opportunities?

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Website Forms 101: The Various Types, Where to Put them, and How to Make Them Effective

Benchmark Email

Website forms are essential for your inbound marketing strategy. Used strategically, they can turn a regular site visitor into a lead you can nurture and eventually convert to a customer. And if you’re one of the 63 percent of businesses that report generating traffic and leads as their biggest marketing challenge, you’d be hard-pressed to… The post Website Forms 101: The Various Types, Where to Put them, and How to Make Them Effective appeared first on Benchmarkemail.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers.

Startups 363
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team

KoMarketing Associates

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

Resources 281

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Product Marketing: Breaking Down the Keys to Success

Hive9

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. In terms of reaching both performance and financial targets, 56% of B2B companies say that more than half of their new offerings aren’t up to par. Underscoring the “enormous” costs of falling short in this area—from concerns about reputation to wasted dollars and time—the SiriusDecisions Product Marketing and Management (PMM) Model research br

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Once companies establish a brand identity, they can begin to consistently infuse content with the right language, tone, and other nuances that make your company distinct.

B2B 361
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Automation: The Secret to Next-Level Go-To-Market Strategy

Zoominfo

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies.

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Off in Pursuit of a New Market. What’s Makes a Good Segment?

Vision Edge Marketing

Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Growth is consistently a top priority.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy.

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The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low. It’s also why we use a SaaS-based model with our own content marketing.

Startups 335
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How B2B Brands Can Use TikTok Without Ruining It

Contently

My TikTok feed is chaotic. In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. For the sake of science, I will admit that I’m guilty of mindlessly scrolling through these clips into the wee hours of the night.

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Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial Marketing Today

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Automation: The Secret to Next-Level Go-To-Market Strategy

Zoominfo

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies.

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5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building.

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4 Tips to Make an Ecommerce Product Page Stand Out

Spiralytics

In this post, we take a look at what some ecommerce sites are doing to get the most out of their product pages. The post 4 Tips to Make an Ecommerce Product Page Stand Out appeared first on Spiralytics Inc.

eCommerce 162
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3 Ways to Combat Zoom Fatigue

Biznology

Citibank’s new CEO, Jane Fraser, made a splash with her recent announcement of Zoom-free Fridays for employees, “to combat the ‘Zoom fatigue’ that many of us feel.” This is no knock on Zoom, or online meeting software in general, which has proven to be remarkably effective during the pandemic. The problem isn’t software, it’s people. What causes Zoom fatigue?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Key Takeaways from “Talk Data to Me,” Season 1

Zoominfo

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. And all of that is correct. On the flip side, though, looking at data as a wealth of information — one that sparks questions, gives answers, and reveals patterns which ultimately help us arrive at meaningful insights — is equally as correct.

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5 Sales Onboarding Tips for a Virtual Workplace

Vidyard

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. As more and more companies, especially in the tech realm, move to digital-first environments, so have the job postings for Sales Development Representatives (SDRs), Business Development Representatives (BDRs), and other sales professionals.

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10 Social Media Statistics That Will Blow Your Mind

Spiralytics

Empower your business through social networks. Here are ten interesting social media statistics that will blow your mind. The post 10 Social Media Statistics That Will Blow Your Mind appeared first on Spiralytics Inc.

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How to Drive Organic Clicks and Leads From Your Instagram Channel

Content Marketing Institute

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Web fonts: How to make them work perfectly in email

Litmus

From my very scientific study (I observed my daughter as she started writing reports over this past year), I have learned that one of the first aspects of design that people ever start playing with is typography. When you first start writing reports, you spend hours trying to figure out the best font to use. Ok, maybe not hours, but most people spend a bit of time on it.

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Bluehost Review

The Daily Egg

Powering over 2 million websites worldwide, Bluehost is the most popular web hosting service on the market. With secure hosting options, domain registration, and other professional services, we think Bluehost is not only the most popular web hosting service, but also one of the best overall—especially for users building a website on WordPress. Bluehost offers […].

Domain 140
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17 TikTok stats marketers need to know in 2021

Sprout Social

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Stats 139
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Is It Time to Join Clubhouse? 3 Content Marketers Weigh In

Content Marketing Institute

With its phenomenal growth, Clubhouse sounds like a tempting target for content marketers. Before you knock on that door, make sure you understand how to get in – and how to get along. Let the experience and advice of three content marketers be your guide. Continue reading → The post Is It Time to Join Clubhouse? 3 Content Marketers Weigh In appeared first on Content Marketing Institute.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Content Revolution Is Here. Is Your Brand Ready?

Contently

With vaccine rollout ramping, the world feels ready to burst. Our brains are craving escape from the doldrums of isolation and quarantine. If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. There are signs it’s already begun. If one media trend dominated 2020, it was the emergence of “The Creator Economy.” The term describes individual creators—writers, filmmakers, TikTo

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B2B Email Marketing: What Content to Include

BOP Design

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Newsletters. Transactional Emails (Welcome, Thank you, Confirmation). Below we will outline what type of content you should include for each type of email.

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Hear me out… Social isn’t about innovation. It’s about who can do it best

Sprout Social

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter launched Spaces last December, and even Reddit is pursuing its own Clubhouse clones.