Sat.Dec 16, 2017 - Fri.Dec 22, 2017

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Click here to download the full report.)

How Content Marketing is Evolving Heading into 2018

Modern Marketing

The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition.

SEO 58

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

Right Place, Right Time: The Effectiveness of Send Time Optimization

Modern Marketing

In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the most optimal time to each individual customer within their target audience.

5 Ways Account-Based Marketing will Change in 2018

Listenloop

Around this time every year, a rash of articles pop up predicting various upcoming business trends. And it makes sense. The end of year is a natural time — budget, planning, and pace wise — to reflect on the year gone by and plan for a more prosperous year ahead.

Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today

Content Standard

Sonia Speaks: How IC Professionals Step Up to a Leadership Role

Heinz Marketing

The free ebook published by IC Kollectif, Disrupting the Function of IC: A Global Perspective , provides a rich source of insight into the forces at work in the internal communications industry today.

API 31

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

3 tips when deploying a B2B Marketing Automation platform

The B2B Research Blog

There are five key ingredients for B2B marketing success (see the full blog post here ): Have a clear strategic vision. Carefully craft a detailed plan of attack. Keep messaging clear and consistent, and support it with high-quality content. Invest considerable time and effort into sales and marketing alignment. Put the right human and physical infrastructure in place. Central to that latter point is the adoption of marketing technology, especially automation.

Training That Will Make You Stop, Drop and Roll

Computer Market Research

In our world, we are often asked to minimize the time it takes for the transfer of knowledge to take place while still maximizing the output! We must cut the cost of our investment and drive the ROI (Return on Investment) to meet the highest potential.

The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers

Content Standard

2017 has been quite a year. I think I’m starting to see the “breaking news” banner in my sleep.

How A Holiday Video Increased Our CTR 157%

Vidyard

This year Vidyard wanted to think outside the “inbox” and deliver our audience a truly memorable holiday message. We knew that inboxes were going to be bombarded with holiday messages and well wishes from vendors, so how were we going to cut through all that noise?

CTR 27

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The HubSpot Marketing Blog has been around since 2006. Think about that for a moment. It's been 11 years -- with is plenty of time for successes, failures, changes, and growth. And within that tradition, the Marketing Blog has been no exception.

SERP 26

Distributed Marketing for the Modern Marketer

Modern Marketing

Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more competition, rapidly increasing customer expectations. With this chaos in mind, the Oracle Marketing Cloud provides solutions that help marketers solve the problems they do have control over. One of these problems is distributed, complex organizational structures.

What Buying a New Phone Taught Me About Brand Narrative

Content Standard

Somewhere between my five-year-old phone dying at 30 percent battery and reviving it to discover all of my personalizations wiped, I realized it might be time to replace it. Should be easy—I like to think I’m tech-savvy enough to make an informed decision.

Buy 30

New Heights for the Outreach Customer Community. Introducing: The Peak

Outreach

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

10 Examples of Effective Re-Engagement Emails

Hubspot

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns.

3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Modern B2B Marketing

It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1%

Building Customer Loyalty: How and Why to Value Brand Loyalists

Content Standard

There’s a very painful moment that happens for many social media managers working to grow their brand’s audience.

This Goal-Setting Activity That Made All the Difference

Content Marketing Institute

This is my last article for a while, so I really wanted this one to make an impact and stay with you. Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha).

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Agile Only ? No thanks ! Agile + DevOps, Please!

Only B2B

In 2017 — although I suppose I should say in 2018, as it’s almost the end of December — it is simply unacceptable for any IT organization to focus on an Agile-only or DevOps-only journey. They are two sides of the same coin, and one completes the other. If your service provider tells you that […].

How to Prep Your Sales Teams with Competitive Intelligence

Modern B2B Marketing

Competitive intelligence is a critical piece of most sales cycles and often a top concern for sales teams. Sales teams that do not have the right intelligence (intel) face the potential to feel discredited, or ill-prepared in front of prospects during the sales cycle.

‘Tis the Season for Listicles: Are End-of-Year Round-Ups and Predictions Actually Valuable Content?

Content Standard

‘Twas the week before Christmas, and all through the Internet, content marketers’ inboxes and social feeds became full of articles about “The best content marketing of 2017,” “The top 5 influencers of 2017,” and “The biggest content faux-pas of 2017.”

4 tips for creating a more genuine and engaging social media strategy

Biznology

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Experience Marketing Insights - Untitled Article

Experience Marketing Insights

Cost vs Quality: Why Quality Trumps Higher Costs? I won’t advocate for paying loads of money here! Yes, you read it right. It makes no sense (really!) BUT there are times when spending more is the right choice.

Everything You Need to Know About Starting a Podcast in 2018

Hubspot

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe.

?Beyond Design Thinking: Why Education Entrepreneurs Need to Think in Systems

Content Standard

For the last few years, design thinking has been in vogue. I’ve worked for three years as a member of the team designing and running +Acumen courses. In 2013, we launched an “Introduction to Human-Centered Design course ” with IDEO.org which has since enrolled over 100,000 people. Yet, we’re also increasingly seeing a complementary methodology— systems thinking —gain traction among educators, entrepreneurs and investors.

Is Your Marketing Ready for 2018?

Content Marketing Institute

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.