Sat.Dec 16, 2017 - Fri.Dec 22, 2017

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

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How To Build Your Career In A Data-Driven Marketing World

Act-On

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right skills and mindset. Adaptive Marketing AI Marketing Strategy

Build 229

Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition.

SEO 205

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How Content Marketing is Evolving Heading into 2018

Modern Marketing

The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results.

More Trending

5 Steps for Better Marketing Planning: A CMO Blueprint

bizible

The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing reports into it. If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. It starts with revenue.

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B2B Marketers Look to Improve Data Acquisition to Achieve Goals

KoMarketing Associates

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Approximately 37 percent intend to grow their database in the near future to add as many new accounts as possible.

How to Craft an Effective Social Media Strategy

Modern Marketing

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers.

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Marketing Insider Group

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. Content Marketing

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Click here to download the full report.)

Survey 170

5 Ways We Helped Clients Overcome B2B Content Marketing Challenges in 2017

KoMarketing Associates

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance.

Help 185

Right Place, Right Time: The Effectiveness of Send Time Optimization

Modern Marketing

In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the most optimal time to each individual customer within their target audience.

The Best Event Marketing Ideas From 2017

Marketing Insider Group

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’ They […].

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

Act-On

The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing. B2B Marketing Brand Marketing Content Marketing Marketing Strategy Social Media Marketing Video

Video 148

Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1 billion on third-party audience data and activation solutions.

Two Lives Saved: Guest Post by Dallas D.

Modern Marketing

Dallas and Max. In 2013, we received the following story by email from a family in the Southern United States: “My 13 year old son was given an assignment in English class to write a personal narrative.

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Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […]. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. Content Marketing

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff

Act-On

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff. Corporate Marketing Life Marketing Strategy

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The “Digital Master” Book Series Summary

KoMarketing Associates

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way.

Aging 156

4 tips for creating a more genuine and engaging social media strategy

Biznology

Marketing, Meet Your Ultimate Metric

Marketing Insider Group

Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and […]. The post Marketing, Meet Your Ultimate Metric appeared first on Marketing Insider Group. Content Marketing

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Studying the Hidden World of Dark Social Engagement

Contently

There’s a hidden world of social sharing that often gets overlooked. For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years.

Distributed Marketing for the Modern Marketer

Modern Marketing

Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more competition, rapidly increasing customer expectations. With this chaos in mind, the Oracle Marketing Cloud provides solutions that help marketers solve the problems they do have control over. One of these problems is distributed, complex organizational structures.

How to influence the purchase decisions of your target market

Biznology

How the use of mobile devices in training saves the trees

Marketing Insider Group

You know that wonderful feeling you get when you feel the crisp smell of a new book while turning the pages, all tucked in a comfortable armchair with a big cup of hot cocoa while the rain keeps pouring outside?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Thought Leadership PR: How to Strengthen Your Business

B2B PR Sense

Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers. Before we touch on why thought leadership is necessary in B2B business, let’s first answer a fundamental, but important, question: What is thought leadership? What is Thought Leadership?

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For Higher B2B Sales Don’t Just Scrub Your Data

ViewPoint

With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well.

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Take the lead, deliver the future, and rise to the top in four stages

Biznology

Lesson for leaders. Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being interrupted, people will know how to succeed immediately with their “best step” and options. Next, your ads and content will fit you. What people see and consume will be what they like. In short, universal success, connected consumption, and user-controlled digital lives will become normal.