Sat.Dec 16, 2017 - Fri.Dec 22, 2017

The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Trends 367

Create Your B2B Video Marketing Strategy in 4 Easy Steps


Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared.

Video 232

How To Build Your Career In A Data-Driven Marketing World


Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right skills and mindset. Adaptive Marketing AI Marketing Strategy

Build 229

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Marketing Insider Group

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. Content Marketing

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

The Best Event Marketing Ideas From 2017

Marketing Insider Group

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’ They […].

How A Holiday Video Increased Our CTR 157%


This year Vidyard wanted to think outside the “inbox” and deliver our audience a truly memorable holiday message. We knew that inboxes were going to be bombarded with holiday messages and well wishes from vendors, so how were we going to cut through all that noise?

CTR 190

How to Craft an Effective Social Media Strategy

Modern Marketing

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers.

Discover Buyer Intent and Boost Your Content Marketing ROI


“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […]. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. Content Marketing

4 ways to renew an account that’s gone dark


Do you hear that? It’s the deafening silence of another churned customer. Don’t they know you care? Couldn’t you have saved them? Perhaps. But account management is like a game of cat-and-mouse: Customers only surface when they need something.

FAQ 177

Right Place, Right Time: The Effectiveness of Send Time Optimization

Modern Marketing

In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the most optimal time to each individual customer within their target audience.

What 2017 Budgets Mean for 2018 CMOs

Type A Communications

December 12, 2017 By Carla Johnson John Wanamaker was a successful merchant, religious leader, a political figure and a U.S. Postmaster General. Some considered him to be a pioneer in. read more.

Budget 170

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Marketing, Meet Your Ultimate Metric

Marketing Insider Group

Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and […]. The post Marketing, Meet Your Ultimate Metric appeared first on Marketing Insider Group. Content Marketing

How to Stay Productive During the Holiday Season


The holidays are tiring out your employees. Between stretched finances, family obligations and last-minute gift shopping, sometimes work can be the last thing on a busy person’s mind this time of year. Unfortunately, that doesn’t help out your nonprofit.

A ScribbleLive Stocking Stuffer


‘Twas the Week Before Christmas… Twas the Week Before Christmas, and all through the house. Not a creature was stirring — except for a few trendy engineers! As the year winds down, many see the coming holidays as a time to connect with loved ones, relax and reflect on the last 12 months.

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What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing


The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing. B2B Marketing Brand Marketing Content Marketing Marketing Strategy Social Media Marketing Video

Video 149

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

5 Tools Digital Marketers Want for Christmas

Marketing Insider Group

To survive in today’s competitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent. Most importantly, you need to be a jack of all trades. To save time and make your job simpler, you will have to rely on a wide range of digital marketing tools. Whether you’re analyzing off-page backlinks or […]. The post 5 Tools Digital Marketers Want for Christmas appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing tools

Tools 174

If Your Sales Team Were Game of Thrones Characters


Even though winter is well on its way in our part of the world, it’s looking like it’s going to be many months before the release of season 8 of Game of Thrones (noooooooooooooo!). I don’t know about you, but we here at Vidyard are in some serious GoT withdrawal.

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Two Lives Saved: Guest Post by Dallas D.

Modern Marketing

Dallas and Max. In 2013, we received the following story by email from a family in the Southern United States: “My 13 year old son was given an assignment in English class to write a personal narrative.

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Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff


Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff. Corporate Marketing Life Marketing Strategy

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site

Marketing Insider Group

Even as marketers, we need to ensure that our home on the web is handled. It needs to be set up correctly, as well as maintained. The following two issues are not as much fun as planning the next marketing strategy. They are not as interesting as running a content marketing campaign. So, what do […]. The post Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site appeared first on Marketing Insider Group. Marketing Strategy

Sites 143

Vidyard Cements its Commitment to Corporate Social Responsibility


Vidyard has implemented an impactful corporate social responsibility program, hopes to inspire other high-growth companies to give back.

Distributed Marketing for the Modern Marketer

Modern Marketing

Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more competition, rapidly increasing customer expectations. With this chaos in mind, the Oracle Marketing Cloud provides solutions that help marketers solve the problems they do have control over. One of these problems is distributed, complex organizational structures.

What “It’s a Wonderful Life” Teaches Us About B2B Branding

Type A Communications

December 21, 2017 By Carla Johnson Sally Hogshead teaches people and brands how to be fascinating. I love her approach to branding because how many people would describe our companies as fascinating? The other day she wrote a story about the holiday classic, It’s a Wonderful Life.

Brand 141

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How the use of mobile devices in training saves the trees

Marketing Insider Group

You know that wonderful feeling you get when you feel the crisp smell of a new book while turning the pages, all tucked in a comfortable armchair with a big cup of hot cocoa while the rain keeps pouring outside?

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Click here to download the full report.)

Survey 141

5 Steps for Better Marketing Planning: A CMO Blueprint


The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing reports into it. If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. It starts with revenue.

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Featured Floor: Amber Hickory Laminate


Want to upgrade the look and feel of your home for less? Laminate flooring captures the essence, on-trend looks, and feel of hardwood at a fraction of the cost.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.