Sat.Dec 16, 2017 - Fri.Dec 22, 2017

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

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How To Build Your Career In A Data-Driven Marketing World

Act-On

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right skills and mindset. Adaptive Marketing AI Marketing Strategy

Build 229

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Marketing Insider Group

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. Content Marketing

Email 214

5 Steps for Better Marketing Planning: A CMO Blueprint

bizible

The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing reports into it. If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. It starts with revenue.

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How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition.

SEO 192

Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content.

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How to Craft an Effective Social Media Strategy

Modern Marketing

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers.

Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […]. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. Content Marketing

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

B2B Marketers Look to Improve Data Acquisition to Achieve Goals

KoMarketing Associates

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Approximately 37 percent intend to grow their database in the near future to add as many new accounts as possible.

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Click here to download the full report.)

Survey 170

Right Place, Right Time: The Effectiveness of Send Time Optimization

Modern Marketing

In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the most optimal time to each individual customer within their target audience.

Marketing, Meet Your Ultimate Metric

Marketing Insider Group

Marketing is broken, and we as marketers have our own tactics to blame. In the rush to produce ever more marketing content in response to the cries from sales and executives for “More! Now!”, we have fractured our workflow with an ever-increasing set of tools that give us more metrics while obfuscating our goals and […]. The post Marketing, Meet Your Ultimate Metric appeared first on Marketing Insider Group. Content Marketing

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

5 Ways We Helped Clients Overcome B2B Content Marketing Challenges in 2017

KoMarketing Associates

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance.

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Studying the Hidden World of Dark Social Engagement

Contently

There’s a hidden world of social sharing that often gets overlooked. For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years.

Happy Holidays

Industrial Marketing Today

As 2017 draws to a close, I’d like to thank all of you for being regular readers of this blog. Some of you have become new clients. I truly appreciate your confidence and the loyalty of existing clients. Your support and patronage helped us make 2017 the most successful year in my industrial marketing company’s […] The post Happy Holidays by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

5 Tools Digital Marketers Want for Christmas

Marketing Insider Group

To survive in today’s competitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent. Most importantly, you need to be a jack of all trades. To save time and make your job simpler, you will have to rely on a wide range of digital marketing tools. Whether you’re analyzing off-page backlinks or […]. The post 5 Tools Digital Marketers Want for Christmas appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing tools

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Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1 billion on third-party audience data and activation solutions.

A ScribbleLive Stocking Stuffer

ScribbleLive

‘Twas the Week Before Christmas… Twas the Week Before Christmas, and all through the house. Not a creature was stirring — except for a few trendy engineers! As the year winds down, many see the coming holidays as a time to connect with loved ones, relax and reflect on the last 12 months.

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What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

Act-On

The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing. B2B Marketing Brand Marketing Content Marketing Marketing Strategy Social Media Marketing Video

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Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site

Marketing Insider Group

Even as marketers, we need to ensure that our home on the web is handled. It needs to be set up correctly, as well as maintained. The following two issues are not as much fun as planning the next marketing strategy. They are not as interesting as running a content marketing campaign. So, what do […]. The post Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site appeared first on Marketing Insider Group. Marketing Strategy

Sites 151

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

The “Digital Master” Book Series Summary

KoMarketing Associates

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way.

Aging 156

4 tips for creating a more genuine and engaging social media strategy

Biznology

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff

Act-On

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff. Corporate Marketing Life Marketing Strategy

Act-On 142

How the use of mobile devices in training saves the trees

Marketing Insider Group

You know that wonderful feeling you get when you feel the crisp smell of a new book while turning the pages, all tucked in a comfortable armchair with a big cup of hot cocoa while the rain keeps pouring outside?

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Introducing ‘The Storytelling Edge’

Contently

Contently has a book coming out! You can order it here. And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.”

Two Lives Saved: Guest Post by Dallas D.

Modern Marketing

Dallas and Max. In 2013, we received the following story by email from a family in the Southern United States: “My 13 year old son was given an assignment in English class to write a personal narrative.

Class 198

How to influence the purchase decisions of your target market

Biznology

For Higher B2B Sales Don’t Just Scrub Your Data

ViewPoint

With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well.

SIC 120

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.