Bannerflow
MARCH 11, 2021
In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Digital transformation has been prevalent for many organisations – especially in this past year. However, it’s important to understand that paying for tech and tools without nailing the basics first simply won’t work.
Single Grain
MARCH 9, 2021
What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search fo
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Method and Metric
MARCH 12, 2021
The Canadian Hearing Society estimates that there are 31.5 million Canadian’s that are hearing impaired. That means that you could be losing one of every ten potential customers if your website isn’t optimized to include persons who are deaf or living with hearing loss. In today’s tech-driven world, it’s necessary that businesses from all walks have a concrete web presence.
Marketing Insider Group
MARCH 7, 2021
Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes sure to display your information, including your address and map location, whenever it’s available.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
MARCH 12, 2021
If you have an active email address, you can tell how annoying it is to get repeated emails from the same sender. The feeling is worse when a series of marketing emails flood your inbox. Just like you, most potential clients for many businesses get turned off when email marketing campaigns are not effectively planned. An email tracker makes it possible for the marketer to know if an email sent previously was opened and read by the receiver.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
MARCH 9, 2021
Great web design requires combining traditional marketing wisdom with the latest technology and design trends. The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design. Crucially, the infographic starts with “your target audience.” That needs to be the starting point for any new website or website redesign project.
Marketing Insider Group
MARCH 10, 2021
Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more.
Zoominfo
MARCH 10, 2021
Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Then, over the next six months, the system is built out, data is cleaned and migrated, and the new system goes live — all with a price tag of $25,000.
KoMarketing Associates
MARCH 11, 2021
Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
MARCH 10, 2021
Contributed post. Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it.
Tomorrow People
MARCH 8, 2021
As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. Whether you’re working on a helpful how-to video series, a new online hub to launch a product, or a PDF guide to your range, you’ll need to create a strong, strategic brief in order to achieve the best outcome.
Zoominfo
MARCH 8, 2021
You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.
Biznology
MARCH 8, 2021
Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics are exhausting and expensive—in terms of both actual and opportunity costs. Just think of how much money we waste through continual turnover caused by a toxic work environment. And think of the incredible work people could do with the energy exerted playing the political games of who’s right and who’s more important?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
InsightSquared
MARCH 12, 2021
You’ve spent untold hours setting up your HubSpot SalesHub , customizing it with fields relevant to your business and your desired outcomes. Now the question is—are you getting the answers you need, or is the lack of flexibility holding you back? Your sales reports are suffering, but it doesn’t have to be that way! . Say Goodbye to Static, Inflexible Sales Reports.
Roketto
MARCH 12, 2021
One of the hardest things about outsourcing any kind of work, marketing or otherwise, is assessing the suitability of the company you’re looking to work with.
Zoominfo
MARCH 9, 2021
Messaging, distribution, reach and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.
Biznology
MARCH 12, 2021
In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them! I have included a variety of excellent reading and listening content, encompassing a range of perspectives on a diverse set of topics.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Benchmark Email
MARCH 11, 2021
Email has become a mainstay in the world of online marketing, used by SaaS and eCommerce businesses alike as a strategy for converting customers and gaining traction. While 2020 may have been a tumultuous year for business, it has pushed email back to the forefront of digital marketing campaigns and made it one of the… The post 8 Email Marketing Trends That Can Supercharge Your 2021 Strategy appeared first on Benchmarkemail.
SEMrush
MARCH 11, 2021
Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit.
Zoominfo
MARCH 6, 2021
When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers.
Biznology
MARCH 9, 2021
The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year. Trends worth considering. An interesting perspective on video trends is that of Envato, a subscription service popular with millions of creative types who use their stock footage, photos, video templates, etc., to
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MARCH 9, 2021
Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.
Content Marketing Institute
MARCH 8, 2021
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples. Continue reading → The post Look This Way: 9 Visual Content Options to Consider appeared first on Content Marketing Institute.
Zoominfo
MARCH 8, 2021
Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers.
Biznology
MARCH 11, 2021
EPISODE #53 – DEFINING AND EMBRACING THE NEW EMPLOYEE EXPERIENCE IN A POST-COVID WORLD. Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand. In this podcast, Victoria Dew, SCMP, Founder and CEO of Dewpoint Communications , walks us through these shifts while illustrating how communicators can reflect them in their strategic communications in the months ahead.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Litmus
MARCH 11, 2021
Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs. With Dark Mode gathering momentum and the benefits of dark design for email becoming apparent, brands looked to harness the pros of a “Dark Mode first” approach to email—with dark designs appearing in both dark and light mode environments. With Dark Mode’s negative contrast polarity (light text on dark background) hailed as an accessibility win that could help reach a wider audience, it’s understa
Content Marketing Institute
MARCH 12, 2021
Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute.
Zoominfo
MARCH 10, 2021
SaaS is here to stay. Organizations across the world continue to realize the benefits of SaaS. As a result, the development of traditional “on-premises” enterprise software is expected to decline. But how do you know what SaaS sales model is right for you? Choosing the right model for your business will tell you how many salespeople you need to hire, how you will contact and interact with customers, who your potential customers are, and how you can successfully close the deal.
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