Sat.Mar 06, 2021 - Fri.Mar 12, 2021

Essential Marketing Skills For Your Business in 2021


In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Digital transformation has been prevalent for many organisations – especially in this past year.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website.

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7 Helpful Ways to Optimize Your Site for the Hearing Impaired

Method and Metric

The Canadian Hearing Society estimates that there are 31.5 million Canadian’s that are hearing impaired. That means that you could be losing one of every ten potential customers if your website isn’t optimized to include persons who are deaf or living with hearing loss.

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What is An Email Tracker & Why Is It Important?


If you have an active email address, you can tell how annoying it is to get repeated emails from the same sender. The feeling is worse when a series of marketing emails flood your inbox.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Add Your Business to Google Maps

Marketing Insider Group

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible.

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More Trending

How to write a kickass content marketing brief

Tomorrow People

As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident.

10 Email Marketing Platforms To Grow Your Business


Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. It’s not sexy, but you need it to work.” Lessons from running my business: 1) Email marketing is like plumbing. It’s not sexy, but you need it to work. 2) You don’t always need to innovate.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions.

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3 Key Takeaways From Scott Brinker: The Man Behind the Martech Supergraphic


If you’re in MarTech–or know someone who is–you’ve likely come across a somewhat dizzying supergraphic portraying the MarTech landscape through categories and logos (around 8,000 to be exact).

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Report: 90% of Marketers Now Believe Influencer Marketing is Effective

KoMarketing Associates

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic.

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Will the Pandemic Reshape Notions of Female Leadership?


In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them!

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget.

How To Automate Lead Qualification for Increased Response Rates


You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP).

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

64% of B2B Marketers Still Faced with Budget and Resource Challenges

KoMarketing Associates

B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges.

Defining and Embracing the New Employee Experience in a Post-COVID World


EPISODE #53 – DEFINING AND EMBRACING THE NEW EMPLOYEE EXPERIENCE IN A POST-COVID WORLD. Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand.

EU & UK GDPR: 5 things you must know about email consent


The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. But one thing that still might cause you headaches?

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CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says


Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Google Analytics 101: How to Track Your Conversions (Step-by-Step)


Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. All you need to get started are the basics.

Why Do People Fight in an Organization?


Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics are exhausting and expensive—in terms of both actual and opportunity costs.

B2B Content Isn’t Boring Unless Your Writing Is

Content Marketing Institute

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that.

Choosing The Right SaaS Sales Model For Your Company


SaaS is here to stay. Organizations across the world continue to realize the benefits of SaaS. As a result, the development of traditional “on-premises” enterprise software is expected to decline. But how do you know what SaaS sales model is right for you?

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Strategies to Increase Customer Engagement for Online Businesses


Contributed post. Customer engagement has become a hot topic, with average daily searches doubling in the past five years.

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Are you missing out on 2021 Video Trends?


The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year.

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If Dark Mode is so great, should absolutely every email be dark?


Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs.

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Data Loss Stories: How to Backup & Recover Saved Databases


Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.