Sat.Apr 20, 2019 - Fri.Apr 26, 2019

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

TrueInfluence

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best content. B2B content syndication connects you with potential customers you may not even know are shopping for what you are selling.

Intent 100

The Often-overlooked Coolness of B2B Creative

The Mx Group

The post The Often-overlooked Coolness of B2B Creative appeared first on The Mx Group

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Power of Vulnerability in Event Marketing

Marketing Insider Group

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.”

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.

PR 275

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.

Survey 238

More Trending

Go Back to the Basics: How to Write Great Headlines

Marketing Insider Group

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results.

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. By doing an audit, you can find if your existing activities are accomplishing your intended goals.

Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Top B2B Content Marketing Strategy Ideas To Consider Using Today

Marketing Insider Group

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to?

What’s in An Email? Great Email Content Leads to Great Engagement

Act-On

Email

Email 188

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists.

Report 233

AMP for Email: The Pros and Cons for Marketers

Modern Marketing

Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly.

Email 265

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How Are Your Marketing Qualified Leads Performing?

Marketing Insider Group

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.

Should I Prioritize ABM Tactics Ahead of Demand Generation?

The Point

Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams.

Report 215

The Entrepreneur Interview Series #12: Mark Granovsky, G2Planet

Webbiquity

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How the Halo Effect Drives Demand Generation and Leads

Marketing Insider Group

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.”

Segment of One: A Glimpse into the Future of Digital Marketing

Modern Marketing

At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing).

Best Practices for CRM and Marketing Automation Integration and Alignment

Act-On

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future

Biznology

We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books.

Work 158

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Combine Outbound & Inbound Marketing [Examples & Ideas]

Marketing Insider Group

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […]. The post How to Combine Outbound & Inbound Marketing [Examples & Ideas] appeared first on Marketing Insider Group.

Are There Magic Marketing Metrics in the Engagement Economy?

Measure Up Marketing

Modern Marketing Influencer Blog Series: 5 Key Q&As About Influencer Marketing Success

Modern Marketing

The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

Domain 211

How to Increase Conversions by Providing an Excellent Customer Experience

Biznology

Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!