Sat.Sep 10, 2011 - Fri.Sep 16, 2011

Trending Sources

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for?

Measuring the Immeasurable

Paul Gillin

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout.

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer.

Paper 90

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

[Chart] Does Klout Impact Conversions?

Modern Marketing

by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy.

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Are Smartphones Making Us Stupid?

Digital B2B Marketing

Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings.

Twitter amid true chaos

grow - Practical Marketing Solutions

September 11, 2001. That was a day many of us experienced a single emotion for the first time — horror. Not the movie kind. True, real-life, gut-wrenching, nauseating horror. I will never forget it. And as I watched the tenth anniversary news coverage, I had this weird thought.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Twitter By The Numbers: Are You Listening to 100 Million Voices?

B2B Marketing Insider

Last week, Twitter announced it had reached One hundred million voices or active users. But what do these numbers really mean? The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

Though I understand its appeal, I’ve never found Facebook compelling. What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me.

A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects.

SEO 40

5 Reasons Face-to-Face Events Still Rule in Europe

Modern Marketing

by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. And there’s no doubt that virtual events are gaining traction. But we’ve also seen a proliferation of more targeted events focused on specific verticals or solutions in most countries.

Rules 50

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

A look at international social media marketing

grow - Practical Marketing Solutions

Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their adoption vary around the world. I think you will enjoy this! Social Media Strategy Video blogs

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers. Improving productivity among its sales teams.

The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ?

Edit Your Content: 12 Things NOT to Miss

Writing on the Web

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil. Here’s what I look for: Language.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Thinking of Starting a Twitter Chat? Read this First.

Modern Marketing

by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. After all, they are an inexpensive way to drive engagement and build community. But it’s not that easy.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers. Improving productivity among its sales teams.

Spam hurts. A {growtoon}.

grow - Practical Marketing Solutions

Kacy Maxwell is guy who love his work, family and a good challenge. Follow him on Twitter @KacyTheDude. growtoons

Spam 28

Content – The Biggest Hurdle in Digital Marketing for Manufacturers

Industrial Marketing Today

Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital marketing because of lack of relevant content. At first glance, that may sound like an oversimplification of a bigger problem. I talk to small and mid-sized manufacturers on a regular basis. What I have learned is that these companies need help with content in digital marketing at many levels.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Is ROI /TCO Analysis too complex for sales people to handle?

The ROI Guy

Over 90% of today’s B2B solution buyers require a business case prior to approved purchases, and over 81% expect the solution provider to develop and deliver the business case for them.

Top 10 “Ego” Blogs: Get Inspired, Write Better

Writing on the Web

I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. I have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphere and they have big readership followings. Heck, some may even have big heads, but for sure, they all write with larger than life personalities.

Social Slam Reveals Spring Surprises

grow - Practical Marketing Solutions

In 2011, Social Slam set the standard for a value-oriented, first-class social media conference. We featured speakers from around the country including Jay Baer, CK Kerley and Brian Winter.

The Power Of Mobile To Transform B2B Marketing and Sales

B2B Marketing Insider

As an up-and-about professional, there’s likely little need to convince you that mobile is where the current wave of consumer product and behavior innovation is all headed.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

What is an Interactive White Paper?

The ROI Guy

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. More relevancy improves the white paper’s effectiveness at attracting, engaging and selling today’s more overloaded, skeptical and frugal buyer.

7 Social Media Time-Sucks to Eliminate Today

Hubspot

In inbound marketing, we talk a lot about optimization -- optimizing your content for search engines , optimizing your website for lead generation , optimizing your social media presence. But another very important thing inbound marketers must optimize is time.

Pardot Stays Focused on Small and Mid-Size Clients

Customer Experience Matrix

I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. Pardot is funny that way: with nearly 700 clients, they’re arguably the third-largest B2B marketing automation vendor and have a broad industry presence, but their formal marketing is relatively quiet.