Marketing Interactions
SEPTEMBER 26, 2022
As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. This change may be in degrees. Or it may be big enough to require a GTM restructure. I’m not just talking about the economy or supply chain issues, or new technology evolution. I’m also talking about generational growth, pandemics, and changing customer preferences.
Webbiquity
SEPTEMBER 28, 2022
Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.
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The Point
SEPTEMBER 30, 2022
Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Can PESO do the same for demand generation ? Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks. Her approach showed how an integrated campaign combining four types of media channels creates a combined effect greater than the sum of its parts: * Paid Me
KoMarketing Associates
SEPTEMBER 29, 2022
As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
SEPTEMBER 29, 2022
Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
SEPTEMBER 28, 2022
There is no other way to say it. B2B go-to-market organizational design is in a state of crisis. Consider these data points: Gallup : “Gallup found that 72% of employees were working on matrixed teams before the pandemic — ranging from ‘slightly matrixed’ employees who occasionally work on multiple teams to ‘highly matrixed’ employees who work on multiple teams every day and have teammates who report to different managers.”.
Oktopost
SEPTEMBER 26, 2022
Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.
Anyword
SEPTEMBER 29, 2022
Boosting sales and leads to your site never follows a black-and-white pattern. We typically have two options: increase the number of eyes coming to your site or boost conversions from your existing visitors. Ideally, we’d like to do both. But in a marketing world confined by strict budgets, this won’t always be possible, especially now that over 60% of marketers have reported an increase in customer acquisition costs (CAC) over the last few years.
SendX
SEPTEMBER 30, 2022
Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
SEPTEMBER 28, 2022
As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not.
Zoominfo
SEPTEMBER 29, 2022
Nobody likes being criticized, even when they know it might be good for them. If you build things for a living, that discomfort can make honest feedback difficult to find — it’s hard to ask for, hard to offer, and hard to receive. But if you sell things for a living, you know a surefire way to short-circuit those social filters: ask someone for money, and they tend to get really honest.
Benchmark Email
SEPTEMBER 29, 2022
An active email list is an essential pillar of email marketing. As a business owner that sends out emails regularly, you want an email list with contacts that engage with your content and purchase your offers for email marketing success, great ROI, and increased business revenue. An average worker battles with up to 121 emails… The post Stop Sending Emails to Unengaged Subscribers appeared first on Benchmark Email.
CopyBlogger
SEPTEMBER 30, 2022
If you use content to promote your services or digital products, you’re probably also hoping to sell on a blog. Continue Reading. The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
SEPTEMBER 29, 2022
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.
Stevens & Tate
SEPTEMBER 24, 2022
Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals, evaluating how your are performing, and adjusting your plan using metrics.
Benchmark Email
SEPTEMBER 27, 2022
Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and offers new ways of doing things. The following are examples of AI use in different sectors: Autonomous vehicles like Tesla use AI to drive cars and identify obstructions to avoid collisions. Devices, including smartphones and… The post How AI is Taking Your Email Marketing to the Next Level appeared first on Benchmark Email.
CopyBlogger
SEPTEMBER 28, 2022
I think the best way to introduce the concept of a blog comment policy is to remind you that my. Continue Reading. The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
SEPTEMBER 30, 2022
Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.
Sprout Social
SEPTEMBER 30, 2022
Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social
Martech
SEPTEMBER 30, 2022
As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by.
Envy
SEPTEMBER 30, 2022
A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information. Many companies believe the work is done, but what about acknowledging or thanking the prospect for downloading the information? We (B2B marketers) know better than this - And recognise that thank you pages are a great way to build trust with the prospect , offer them the chance
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
SEPTEMBER 26, 2022
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.
Engagio
SEPTEMBER 27, 2022
The manufacturing shop floors run on the latest technology, so why not their marketing & sales teams? This is Smarter Go-To-Market™ For Manufacturing. The post Accelerate Your Manufacturing Pipeline with Account Intelligence appeared first on Demandbase.
Content Marketing Institute
SEPTEMBER 26, 2022
Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness.
Martech
SEPTEMBER 28, 2022
It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
SEPTEMBER 24, 2022
Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.
Launch Marketing
SEPTEMBER 29, 2022
Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics. While demographic characteristics are not the only component of buyer personas, they are some of the foundational data points that form them, thus leaving it one of the most critical aspects.
Content Marketing Institute
SEPTEMBER 30, 2022
You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.
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