Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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4 Tips to Audit Your B2B Marketing Strategy

BOP Design

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention. An audit, however, takes a bit more of a strategic look at the overall marketing strategy and metrics. Below, we share 4 tips to audit your B2B marketing strategy , along with questions you should be asking.

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How to Generate Leads: 7 Strategies That Actually Work 

Optinmonster

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. In this article, we’ll share 7 lead generation strategies that will take your sales figure to the next level.

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How To Find Your Perfect B2B Facebook Target Audience

Metadata

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Okay, not just kind of. It’s about as fun as cleaning your kid’s car seat. Or scooping a yard full of dog poop. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Sounds great, right?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. DemandGen recently published its “B2B Buyers Survey Report,” and statistics showed that for the majority of B2B buyers (38%), their purchase timeline has stayed the same.

More Trending

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical. Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are.

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When to Use Photos Versus Illustrations on Your Business Website

Webbiquity

Guest post by Natasha Lane. Because a picture paints a thousand words , the visuals you choose to use on your website are often more important than the words. Humans are highly visual creatures; we’re able to take a lot of information in at a glance just by looking at an image. If you’ve ever wondered whether it’s better to use photos (stock or custom) or illustrations (which should always be original), check out this guide.

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Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. Judging by our research, that’s causing a problem. For the record, using clear, colloquial language in your work is good. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Studies 197
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The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Industrial Marketing Today

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial. [ This is only a content summary.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The way people communicate has been transformed significantly. The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. chatbots, conversational marketing, live chat, etc., enable marketers to offer 24/7 customer-centric communication for the buyer journey.

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15 Conversion Copy Tips Every SEO Writer Needs to Know via @sejournal, @JuliaEMcCoy

Search Engine Journal

Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to. The post 15 Conversion Copy Tips Every SEO Writer Needs to Know appeared first on Search Engine Journal.

SEO 145
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5 lessons email marketers learned in the pandemic

Martech

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.

Planning 145
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Does Google Really Use TF-IDF?

MarketMuse

Using TF-IDF for content optimization is like getting tickets to the playoffs, only to realize you’re in the cheap seats with a blocked view and the Winnipeg Jets are playing.

Google 145
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What is Data as a Service (DaaS)?

Zoominfo

We all know about SaaS. Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. But what about DaaS? That’s shorthand for data as a service. DaaS is used to deliver dynamic data to one or multiple systems.

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5 Things You Could Be Automating With Google Ads Scripts via @sejournal, @siliconvallaeys

Search Engine Journal

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try. The post 5 Things You Could Be Automating With Google Ads Scripts appeared first on Search Engine Journal.

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How to Build and Optimize CTA Buttons That Convert

Unbounce

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. As it turns out, there are plenty of variables going into your CTA button and its ability to convert visitors. You’ve gotta combine the right copy, location, and design to optimize your results.

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3 Video Content Takeaways From Salesforce, TikTok, and Facebook

Content Marketing Institute

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading → The post 3 Video Content Takeaways From Salesforce, TikTok, and Facebook appeared first on Content Marketing Institute.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What are we automating in marketing and sales? A lot

chiefmartech

Surveys are nice, but they have their limitations. They’re swayed by who participates (selection bias) and the way those participants interpret your questions in their own minds — which varies wildly for reasons a psychologist would be best suited to explain. The results can be directionally useful, but they’re not “facts.” The ground truth is what people actually do , not what they say they do.

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How to Create High-Quality Content via @sejournal, @MrDannyGoodwin

Search Engine Journal

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it's measured, and more. The post How to Create High-Quality Content appeared first on Search Engine Journal.

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What is CRM retargeting and why does it matter?

Liveintent

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world withou

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Personal Content Experiences Matter More Than Personalized Content [Video Series]

Content Marketing Institute

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal. Continue reading → The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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35 of the Forbes Cloud 100 companies are in martech

chiefmartech

Last week, Forbes published the 2021 edition of The Cloud 100 — their “definitive ranking of the best, brightest, most valuable private companies in the cloud.” The selection process involved an unpublished editorial formula that considered growth, sales, valuation, culture, and a “reputation score derived in consultation with 34 CEO judges and executives from their public-cloud-company peers.” Or, in other words, don’t read too closely into the exact ranking of any

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Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Search Engine Journal

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

SERP 143
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Hashtag Best Practices for Instagram with Examples

ClearVoice

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. The one size fits all approach to your hashtags is just as detrimental to content effectiveness as it is to creating content that is “matching luggage.” This term means your content is identical across all of your platforms, although your aud

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21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)

Content Marketing Institute

You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future. Continue reading → The post 21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent) appeared first on Content Marketing Institute.

Privacy 140
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Breaking Down Marketing Silos: Getting Content Marketing a Seat at the Table

Content Standard

Silos can hold your team back—whether it’s a breakdown in communication between marketing and sales or marketing functions that just don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand’s marketing. As a result, brands lose out on opportunities to amplify their content marketing efforts and support initiatives across the full marketing and sales organization.

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8 TikTok Power Features & Benefits for Digital Marketers via @sejournal, @digital_future

Search Engine Journal

Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you. The post 8 TikTok Power Features & Benefits for Digital Marketers appeared first on Search Engine Journal.

Features 142
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The Great SHEturn to Office

Biznology

So much has been written about the forced mass exodus of women from the paid workforce during COVID-19. We know that women accounted for nearly 54% of job losses since the beginning of the pandemic and that Black women and Latinas were disproportionately impacted. There are those, myself included, that argue the SHEcession is not new. What we just experienced was the swift abdication of non-college educated, non-professional women from the paid workplace.