Sat.Aug 14, 2021 - Fri.Aug 20, 2021

4 Tips to Audit Your B2B Marketing Strategy

BOP Design

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention.

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How to Generate Leads: 7 Strategies That Actually Work 

Optinmonster

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place.

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How To Find Your Perfect B2B Facebook Target Audience

Metadata

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Okay, not just kind of. It’s about as fun as cleaning your kid’s car seat. Or scooping a yard full of dog poop.

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Industrial Marketing Today

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

10 Uncomfortable ABM Realities

The Point

Account-based Marketing (ABM) continues to revolutionize the B2B marketing landscape, and, yet, if you ask 10 marketers (or even 10 “ABM Experts”) to define ABM and what constitutes an ABM campaign, you’d likely get 10 different answers.

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More Trending

Marketing Budgets Made Up Only 6.4% of Total Revenue in 2021

KoMarketing Associates

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought.

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9 Examples of Ebooks that Convert Like Crazy

Marketing Insider Group

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well.

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Measure Up Marketing

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode.

Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The way people communicate has been transformed significantly. The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases.

A B2B Marketer’s Guide to Launching a New Product

Webbiquity

Guest post by Eleanor Hecks. For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult.

Does Google Really Use TF-IDF?

MarketMuse

Using TF-IDF for content optimization is like getting tickets to the playoffs, only to realize you’re in the cheap seats with a blocked view and the Winnipeg Jets are playing. Proponents of TF-IDF… Content Optimization

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What is Data as a Service (DaaS)?

Zoominfo

We all know about SaaS. Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. But what about DaaS?

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

3 Video Content Takeaways From Salesforce, TikTok, and Facebook

Content Marketing Institute

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play.

The Great SHEturn to Office

Biznology

So much has been written about the forced mass exodus of women from the paid workforce during COVID-19. We know that women accounted for nearly 54% of job losses since the beginning of the pandemic and that Black women and Latinas were disproportionately impacted.

Email Image Blocking: Answering the What, Why, Where, Who, and How

Litmus

If you’re in email marketing, you’ve probably heard that you’re not supposed to send all-image emails. Lots of reasons have been given for this. Your email will go to spam. Your viewers won’t be able to see it. It’s bad for accessibility. All of those were good reasons.

6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. That’s all the more important during this tumultuous post-pandemic period.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

How To Create A Webinar: The Ultimate Guide

BuzzSumo

Content Marketing

Original Research: The Best Way to Establish Brand Authority in Your Niche

DivvyHQ

Why should the world’s largest companies establish brand authority? After all, they’re at the pinnacle of their respective industries. Three letters: AOL. Oh, how the mighty have fallen. Which is why every company – especially industry kingpins – needs to build and maintain brand authority.

When to Use Photos Versus Illustrations on Your Business Website

Webbiquity

Guest post by Natasha Lane. Because a picture paints a thousand words , the visuals you choose to use on your website are often more important than the words. Humans are highly visual creatures; we’re able to take a lot of information in at a glance just by looking at an image.

Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

What are we automating in marketing and sales? A lot

chiefmartech

Surveys are nice, but they have their limitations. They’re swayed by who participates (selection bias) and the way those participants interpret your questions in their own minds — which varies wildly for reasons a psychologist would be best suited to explain.

The Future of Remote Work

SWZD

The modern workplace is looking different these days - what’s next? SWZD details how businesses are adapting and what to plan for next in The Future of Remote Work, 2021. Reports Resources hybrid workplace IT remote supporting capabilities remote technology remote work remote work trends Research

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Three Marketing Metrics that Matter for B2B Executives

Launch Marketing

With the constant stream and flow of data that is analyzed and reported on, there are plenty of metrics that illuminate marketing performance.

Branded Content Smarts: How to Turn Your Insights into PR

DivvyHQ

With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities. Let's dive into how to make this approach a regular part of your content mix.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.