Tony Zambito

APRIL 30, 2021

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably. If we get scientific, we know that DNA can have a higher degree of specificity than let’s say norms associated with culture.

Buyer Personas 176

Buyer Personas B2B Sales Organic Leads Profiling 176

The Point

APRIL 29, 2021

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend? ”. The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. What do I mean by that? It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

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Webinar Metrics

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. HootSuite recently published its “Social Trends 2021” report, and statistics showed that the overwhelming majority of marketers (61%) intend to increase their investment in Instagram for the remainder of the year.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO. And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results.

SEO 317

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 317

Tony Zambito

APRIL 28, 2021

The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace. Plans for complete digital sales transformation are accelerated. Marketing is producing new forms of digital content at 5 to 10 times the volume they did pre-pandemic. All of these efforts designed to reach and gain the attention of buyers.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Contently

APRIL 27, 2021

Sometimes in marketing, the buzzwords fly at you at a terrifying speed. You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. Meanwhile, over on LinkedIn, you learn that if you don’t get on TikTok TODAY , your brand will be left in the dust.

Education 158

Education Content Verticals Trigger Marketing 158

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Roketto

APRIL 27, 2021

For many marketing managers, thinking (or dreaming) up marketing blog topics is the biggest barrier to building momentum with content marketing.

Business Blogging 158

Business Blogging Ad Building Barriers Effectiveness 158

Tony Zambito

APRIL 26, 2021

A significant shift in how buyers choose to interact with selling organizations has been underway for the past year. The global pandemic altering seller and buyer interactions in ways unimagined just a few short years ago. A recent McKinsey study suggests that two-thirds of buyers will prefer to keep self-serve interactions or a form of hybrid with a sales representative post-pandemic.

Buyer Personas 153

Buyer Personas Outreach Buy Studies 153

Content Marketing Institute

APRIL 29, 2021

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading → The post 15 Engaging Ways to End Your Next Blog Post appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Content Paid Search Agency Business 145

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Social Media

Benchmark Email

APRIL 29, 2021

Growing your email list means you have more and more leads to engage with, nurture, and potentially convert to new customers. There are various ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from, it’s important to be able… The post What is the Difference Between Earned, Owned, and Paid Traffic?

Traffic 145

Traffic Leads Lead Marketing Qualified Leads 145

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

SEMrush

APRIL 29, 2021

Marketing research helps you discover your audience, competitors, and resources. If you’re new to marketing research, start with the basics in our marketing research guide.

Research 140

Research Process Marketing Resources 140

Content Marketing Institute

APRIL 26, 2021

Don’t let blind spots and assumptions derail your content marketing program. Work through your challenges using one of these classic mental models for better decision-making. Continue reading → The post 4 Mental Models to Help You Tackle Tough Content Marketing Questions appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Content Paid Search Agency Marketing 142

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandpoint

APRIL 26, 2021

Let’s just get this out of the way first. I’m fully aware that it’s 2021 and The Sopranos ran from 1999-2007. Writing a marketing article inspired by this over-a-decade-old HBO series might seem a little out of left field, but I figure that living through an entire year of social distancing and self-isolating gives me a free pass on the timeliness of this pop culture reference.

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Now, the role of marketing has fundamentally evolved, changed and grown.

Social Marketing 138

Social Marketing Contingency Planning Planning Work Management 138

SEMrush

APRIL 28, 2021

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for writing SEO-friendly articles and perform well.

Tips 142

Tips Content SEO Content Marketing 142

Content Marketing Institute

APRIL 30, 2021

Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all. Continue reading → The post 3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them appeared first on Content Marketing Institute.

Paid Search Agency 139

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 139

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Daily Egg

APRIL 24, 2021

Managed WordPress Hosting can be a powerful choice for established sites that are seeing lots of growth. That’s why today we’re looking at the top managed WordPress options out there for you to sift through if you’re considering going the managed route. Lots of hours and research went into determining what the best plans out […]. The post Best Managed WordPress Hosting appeared first on The Daily Egg.

Best Practices 135

Best Practices Research Marketing Websites 135

Heinz Marketing

APRIL 29, 2021

By Win Salyards , Marketing Coordinator at Heinz Marketing. I cannot overstate how vital sales and marketing alignment is to a successful ABM program sale. With a well-maintained sales-marketing partnership, prospects are participants in a seamless sales pipeline transition through to the end, with the right content and message served up to them at the right time.

Top of Funnel 131

Top of Funnel Account Based Marketing ABM Practices 131

SEMrush

APRIL 28, 2021

Your marketing calendar is an integral part of keeping track of your marketing strategy and processes. To help you get started, we’ll explore how marketing calendars work, why you need one, and 5 templates you can use to build your own.

Template 131

Template Marketing & Strategy Marketing Marketing Strategy 131

Litmus

APRIL 29, 2021

We frequently nerd out about HTML emails. Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. And, we’re not alone—the majority of email-related articles out there focus on emails with graphics, images, colors, and links—all of which require HTML.

CAN-SPAM 127

CAN-SPAM Bandwidth Template Deliverability 127

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Daily Egg

APRIL 24, 2021

You’ve probably heard of bloggers making five or six figures each year and wondered how you could get in on the action. You don’t need much startup capital, coding skills, or even blogging experience to earn money from your blog. Blogging has a low entry bar, making it a popular choice for people looking for […]. The post 7 Easy Steps to Make Money Blogging appeared first on The Daily Egg.

Blogger 133

Blogger Startups Marketing Websites 133

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results.

Marketing Management 125

Marketing Management Ad Exchange Guidelines Ideal Customer Profiles 125

Content Marketing Institute

APRIL 27, 2021

The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas. Continue reading → The post 9 Ways to Increase Watch Time on Your YouTube Channel appeared first on Content Marketing Institute.

Youtube 124

Youtube Advertising Channels Search Marketing Video Marketing 124