Sat.Apr 24, 2021 - Fri.Apr 30, 2021

3 Ways To Encode Buyer Persona Goals Into Your Organization’s DNA

Tony Zambito

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably.

Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend? ”.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. What do I mean by that?

How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

20 Questions: Email Marketing

SendX

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up.

More Trending

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them.

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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

Build lasting relationships with the audience you care about most. It's easy to see why creating thought leadership content doesn't get prioritized. Do you know anyone whose workload hasn’t increased over the past year?

Buyers Ignoring You Is Not The Only Change Going On

Tony Zambito

A significant shift in how buyers choose to interact with selling organizations has been underway for the past year. The global pandemic altering seller and buyer interactions in ways unimagined just a few short years ago.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Retention Red Flags: How To Tell A Customer Won’t Renew

Zoominfo

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. If you’re lucky, it’s a long and satisfying journey. But customers can churn seemingly out of nowhere and for no good reason. Sure, people are unpredictable.

61% of Marketers to Boost Their Investment in Instagram

KoMarketing Associates

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals.

Healthcare Content Marketing: How to Do It Right (With Examples)

Marketing Insider Group

Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers. With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses.

15 Engaging Ways to End Your Next Blog Post

Content Marketing Institute

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Purpose, Potential and Perspective

Biznology

What will it take to move beyond merely surviving to excelling in our careers? How can we create thriving professional environments centered around “purpose, potential and perspective” that both attract and retain outstanding people?

Trending in Email Design: Representation

Litmus

Diversity and inclusion is a hot topic, and so it should be! As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world.

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To Improve Customer Experience You Need a Map

Measure Up Marketing

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX).

Emerging trends in IoT are changing online marketing

ClickZ

Apple’s iOS 14.5 update could severely restrict advertizers’ access to consumer data. Marketing campaigns using NFC and QR codes have been found to dramatically boost consumer engagement.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Consultants Collective Profile Casey Hall

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Marketing Blog Topics – How To Build An Effective Business Blog

Roketto

For many marketing managers, thinking (or dreaming) up marketing blog topics is the biggest barrier to building momentum with content marketing. Featured Content Marketing

Why plain text emails are still valuable in 2021 (and how to make them look strong)

Litmus

We frequently nerd out about HTML emails. Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns.

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Are You Going to Market Inside-Out or Outside-In?

ANNUITAS

Go-to-market strategies have an Achilles heel. Consider this challenge: You have a clear idea of who you want to target. You’ve done segmentation and persona work. You have a coherent account-based strategy. You have done (some) customer journey work.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Focus You Had a Year Ago is Misplaced

Biznology

At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider consider these observations and predictions: Research shows that rates of depression and anxiety have increased during the pandemic—especially among younger adults.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. The order of words is exactly backward.

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Digital Asset Management Version Control

Brandfolder

Without robust version control in place, updating assets can be confusing and messy. It's all too easy for team members to spend hours updating the wrong version of an asset

4 Mental Models to Help You Tackle Tough Content Marketing Questions

Content Marketing Institute

Don’t let blind spots and assumptions derail your content marketing program. Work through your challenges using one of these classic mental models for better decision-making.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.