Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
Martech
DECEMBER 18, 2024
In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why.
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Oktopost
DECEMBER 17, 2024
What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Today’s audiences are drawn to content that feels relatable and genuine. Employee-generated content (EGC) taps into these preferences by providing a unique method of showcasing your brand through the voices of its employees. The question is, does it really work?
MKT1
DECEMBER 18, 2024
👋 This is a monthly free edition of MKT1 Newsletter. Become a paid subscriber to receive an additional 1-2 newsletters each month, access our archives, post to our job board , and use our template library. The internet is full of marketing recaps of 2024 and predictions for 2025. And while this post of that variety too, I don’t want to just tell you what I think the future of marketing looks like, I want to show you.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Orange Owl Blog
DECEMBER 16, 2024
B2B Marketing Unlock Top 10 Social Media Marketing Predictions and Trends for 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction As 2025 approaches, the importance of social media in B2B marketing strategies continues to expand, driven by evolving technologies and changing user behaviors. Its crucial for B2B marketers to stay abreast of the latest social media marketing predictions and trends and adapt their strategies to maintain competitiveness and engagement through thei
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Metadata
DECEMBER 16, 2024
Effectively targeting high-value B2B accounts requires understanding the differences between pursuit Account-Based Marketing (ABM) and traditional ABM. As marketing leaders refine their strategies, pursuit ABM emerges as a method for maximizing ROI on critical engagements. What is Pursuit ABM? Pursuit ABM, or deal-based marketing, is a specialized form of ABM focusing on high-value strategic accounts.
Act-On
DECEMBER 17, 2024
B2B companies put considerable effort into retaining their existing customers for good reason, and its about more than just upselling, cross-selling, or generating referral opportunities. Retaining customers is highly cost-effective, as existing customers spend 67% more than new ones. The challenge is that your competitors have growth goals too. Their strategies often involve attracting your customers and luring away business.
Marketing Insider Group
DECEMBER 16, 2024
Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!
Orange Owl Blog
DECEMBER 18, 2024
B2B Marketing Personalization in Marketing: The Key to B2B Success Vivek Goel December 19, 2024 Share : Table of Contents Introduction In todays digital-first world, businesses and customers alike are inundated with marketing messages. Amid this sea of information, personalization has emerged as the cornerstone of effective marketing, especially in the B2B (business-to-business) space.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Webbiquity
DECEMBER 19, 2024
Guest post by Richard Bufkin. Marketing a product or service costs money, and it is not always clear how beneficial a marketing campaign will be. Companies rely on a variety of metrics to help them see how sales and marketing produce financial benefits for the organization, whether the goal is to increase leads (which marketing controls) or sales (which relies on sales-marketing alignment ).
Oktopost
DECEMBER 16, 2024
B2B content needs to start conversations, not just fill space. When you focus on what your audience truly cares about, thats when you see growth. – Shelby Blitz, Director of Content Marketing, HiBob Shelby Blitz, Director of Content Marketing at HiBob, stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.
Marketing Insider Group
DECEMBER 17, 2024
Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.
Content Standard
DECEMBER 19, 2024
As 2024 draws to a close, one thing is clear: marketing is changing faster than ever. The last time we saw such a seismic shift was during the mobile revolution. Think back to the launch of the iPhone. It didn’t just introduce new technologyit redefined how we connect. Mobile-friendly websites, apps, and push notifications quickly became essential.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Sprout Social
DECEMBER 20, 2024
TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.
Zoominfo
DECEMBER 20, 2024
Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Weve scoured the web, forums, reviews, and leaned on our own expertise to compile this list of top-performing sales acceleration platforms for your team to leverage
Marketing Insider Group
DECEMBER 19, 2024
Small businesses have a few advantages over big corporations. Chief among them is their ability to build a warm, inviting community that customers and other organizations are excited to participate in. Just think about your local coffee shop where the cashier remembers your name and order. Or, imagine a little yarn store that hosts knit-together events every Saturday.
B2BMarketing.net
DECEMBER 19, 2024
Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B. There was a prevailing assumption that humans were rational creatures and made decisions using logic and reasoning overwhelmingly. Oh how naive that sounds from the vantage point of 2024.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
DECEMBER 20, 2024
Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.
Zoominfo
DECEMBER 20, 2024
The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.
Marketing Insider Group
DECEMBER 18, 2024
Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.
CMSWire
DECEMBER 18, 2024
Find out how the latest content marketing trends will change industry practices and consumer interactions. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
DECEMBER 19, 2024
Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.
Digilant
DECEMBER 19, 2024
As the countdown to Super Bowl LIX begins, advertisers are gearing up for what is not only the most-watched sporting event in the U.S. but also a crucial moment for marketing teams across the country. With over 123.7 million viewers tuned into last year’s game, the Super Bowl remains the pinnacle of advertising opportunities, boasting the largest TV audience on record.
B2BMarketing.net
DECEMBER 20, 2024
The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during 2024. So as the year draws to a close, it seems only right to provide a compendium of advice from this pool of insightful ‘conversionations’, which will hopefully take your marketing on to bigger and better things in 2025. 1.
CMSWire
DECEMBER 19, 2024
The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
sagefrog
DECEMBER 16, 2024
With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Spoiler alert: they are. While AI has revolutionized how we create, distribute, and measure content, the core principles of content marketingbuilding trust, educating audiences, and fostering meaningful relationshipsare more relevant than ever.
SocialPilot
DECEMBER 18, 2024
On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Both are popular ways to share video content with your followers and improve engagement. So, can you pick one or the other? No! Despite their similarities, Instagram Stories and Reels are different in their reach. They engage different audiences on the platform and different consumers in your sales funnel.
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