Marketing Insider Group
NOVEMBER 20, 2024
Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5% of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers.
Heinz Marketing
NOVEMBER 20, 2024
By Sarah Threet , Marketing Consultant at Heinz Marketing In B2B marketing, effective go-to-market (GTM) orchestration can be the difference between a successful launch and a missed opportunity. Achieving alignment across teams, meeting tight deadlines, and juggling numerous deliverables without the proper tools can feel like trying to conduct an orchestra without a conductor.
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B2BMarketing.net
NOVEMBER 18, 2024
Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog will tell you everything you need to know (without the buzzwords). What is an account-based marketing strategy? Account-based marketing, or ABM, is the practice of treating individual accounts as markets in their own right.
Sprout Social
NOVEMBER 19, 2024
As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Lusha
NOVEMBER 18, 2024
In today’s fast-paced business world, getting the attention of decision-makers and finding good leads can be tough. Old marketing tricks aren’t working as well anymore, so companies are looking for new ways to reach their target audience. B2B telemarketing might be the answer you’re looking for. It’s a direct and personal way to cut through the noise, build real connections, and help your business grow.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
NOVEMBER 18, 2024
A well-designed, high-performing website is the cornerstone of modern digital marketing. But even the most engaging, highest traffic website is no good if you can’t tell who’s visiting. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue.
PathFactory
NOVEMBER 18, 2024
5 Takeaways About Content Strategy from Industry Experts “Content is King” – it’s a phrase every marketer knows, but creating content that truly rules remains an elusive challenge for many. While content marketing continues to be the cornerstone of modern B2B go-to-market strategies, organizations often struggle with the fundamentals: developing a cohesive strategy, implementing it effectively, and executing consistently.
US Data Corporation
NOVEMBER 19, 2024
In today’s fast-paced, data-driven world, marketing strategies can quickly become outdated. A marketing audit offers a chance to evaluate what’s working, identify areas for improvement, and ensure your resources are driving results. Think of it as a performance check-up for your marketing engine—realigning your goals with market realities and maximizing your impact.
Marketing Insider Group
NOVEMBER 21, 2024
Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SendX
NOVEMBER 22, 2024
In email marketing, getting your message into recipients' inboxes is half the battle – and often the toughest half. Savvy marketers know that deliverability isn't just important; it's the bedrock upon which successful email campaigns are built. But here's the rub: the email landscape is shifting beneath our feet.
Vision Edge Marketing
NOVEMBER 19, 2024
Imagine standing at the edge of a vast forest, where every towering tree, each lush canopy, and the dense undergrowth beneath represents decades, even centuries, of growth. This forest didn’t spring up overnight; it was cultivated with a long-term vision, nurtured with care, and sustained through continuous adaptation. Now, let’s translate this imagery into the world of business.
Webbiquity
NOVEMBER 19, 2024
What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? You can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing.
Marketing Insider Group
NOVEMBER 18, 2024
Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. A structured calendar makes sure you stay consistent, relevant, and focused on your goals. By building one, you keep control over your content and engage your audience effectively.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
NOVEMBER 22, 2024
Email clients render messages differently—what looks perfect in Gmail might appear broken in Outlook. Each incorrect rendering, spam filter trigger, or deliverability issue diminishes your campaign’s effectiveness and damages your sender reputation. This is why the smartest companies are using inbox test tools. They help ensure their emails are correctly delivered, displayed, and opened across all email clients/platforms.
Tomorrow People
NOVEMBER 18, 2024
Are you achieving a 10% revenue lift within the first year of implementing ABM? If not, you’re missing out on what 60% of marketers are already seeing , according to Demand Metric. When results fall short of expectations, the issue can often lie within your tech stack — and the way it’s being used. Here are some common tech stack missteps that could be holding back your ABM success and what you can do to fix them.
Webbiquity
NOVEMBER 21, 2024
Guest post by Indiana Lee. B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Image credit: Cherrydeck on Unsplash Modern B2B buyers research extensively across multiple channels before considering vendor contact, creating both challenges and opp
Marketing Insider Group
NOVEMBER 19, 2024
Creating a website that is not only visually appealing but also optimized for search engines is huge for reaching new audiences. SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. Web design and SEO are both integral to establishing a strong online presence, and each impacts the effectiveness of the other.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendX
NOVEMBER 20, 2024
Believe it or not, email deliverability can make or break your marketing success. Think of domain warm-up tools as the key to building trust with email service providers. Email warm-up is not just a nice-to-have. It’s essential for ensuring your messages reach the intended recipients.
Zoominfo
NOVEMBER 21, 2024
Any seasoned marketer knows that demonstrating the connection between intent topics and tangible ROI can be difficult, if not impossible. Often at the mercy of the bad, outdated or incomplete data in their CRMs, marketers wind up investing time, effort and precious budget into campaigns and outreach that falter — or downright fail — at bringing in more opportunities.
The Point
NOVEMBER 19, 2024
Whenever we talk to prospective clients about helping them launch an ABM program , there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go after.” Selecting the right target accounts is the absolute foundation of a successful ABM strategy. However, many companies seem to adopt more of a “wish list” approach, as if choosing which accounts to target can be completely arbitrary, or based on whichever accounts sales says they want to chase aft
Marketing Insider Group
NOVEMBER 18, 2024
Associations and other membership organizations thrive on high-quality information and networking among professionals, meaning effective communication is a must. Whether boosting your online presence , designing handwritten cards, or branching out into a new channel, implementing proven strategies turns your communications from messages to masterpieces.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Convince & Convert
NOVEMBER 22, 2024
In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates.
ATAK Interactive
NOVEMBER 17, 2024
Understanding your budget is crucial for an effective marketing strategy. In our B2B Marketing Agency Insights , our CEO Austin LaRoche discusses how a clear marketing budget can help you grow your business and hit your goals.
Martech
NOVEMBER 21, 2024
“I am excited to introduce our next step in this journey,the Webex AI agent. This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration.
CMSWire
NOVEMBER 18, 2024
B2B marketers can tap into subject matter experts by building strong relationships, setting clear expectations and repurposing existing content. Continue reading.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BOP Design
NOVEMBER 19, 2024
Looking for a little inspiration for your B2B website design? You’ve come to the right place. In the competitive world of B2B marketing, a well-designed website is no longer just a “nice-to-have” – it’s your 24/7 salesperson and often the first impression you make on a potential client. An effective B2B website design must do. The post The Top 20 B2B Website Designs of 2024 appeared first on Bop Design.
ATAK Interactive
NOVEMBER 17, 2024
With so much noise surrounding the “best way to be innovative,” it’s easy to forget that the path to innovation can be simple. In today’s B2B Marketing Agency Insights , CEO Austin LaRoche breaks down the path to innovation into the three simple steps B2B businesses can follow to become more innovative.
Martech
NOVEMBER 22, 2024
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici
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