Single Grain

MAY 13, 2025

Marketers require many tools to stay organized and execute their strategies. Everything from content creation to scheduling and project management are core tools in any marketer’s arsenal. With the global creative software market reaching $13.95 billion in 2024 and a projected CAGR of 10.1% through 2028, according to The Business Research Company , selecting the right tools is more criticalandpotentially more overwhelmingthan ever.

Budget Programs 52

Budget Programs Enterprise Management Creativity Work Management 52

Navigate the Channel

MAY 14, 2025

When you think of influencer marketing, big names on Instagram or famous YouTubers with millions of followers might come to mind. But what if the key to unlocking more powerful marketing results rests with influencers who have only a few thousand followers? Enter micro-influencers, a game-changing segment of social media personalities who are redefining how brands connect with audiences.

Marketing Budget 65

Marketing Budget Marketing & Strategy Marketing Strategy Advertising Agencies 65

Sage Marketing

MAY 11, 2025

Our vast experience and HubSpot statistics over the years show that B2B marketing automation can boost your revenue by over 10% in just 69 months, but common mistakes can derail your efforts. Here’s a quick overview of the seven pitfalls to avoid. Inaccurate Data Management: Messy data leads to wasted resources and poor results. Regularly clean and validate your data.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Sales Qualified Leads B2B Marketing 52

sagefrog

MAY 13, 2025

Not long ago, the B2B buyers journey followed a relatively simple structure: first awareness, then consideration, and finally, a decision. Marketers could guide buyers through this predictable process with a few well-timed touchpoints, gated content offers, and sales outreach. That model no longer holds up. Todays buyers are moving faster, digging deeper, and doing it all on their own.

Peer-to-peer 52

Peer-to-peer Multi-Touch Attribution B2B Thought Leadership Buyer's Journey 52

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Hinge Marketing

MAY 13, 2025

Professional services firms have two primary paths to growth. They can grow organically, gradually expanding their client base and territory over time. Or they can grow by acquiring other businesses that complement theirs. Each approach has its upsides and downsides. Organic growth usually comes with lower financial risk and allows you to build a tight-knit teamso you can enjoy the fruits of the brand equity and goodwill youve cultivated over time.

Contingency Planning 71

Contingency Planning Acquisitions Work Management Case Studies 71

Only B2B

MAY 14, 2025

If you’re in the IT and tech sector, you already know how tough it is to generate quality leads. You’re probably used to hearing things like: Your sales cycle is long. Youre dealing with highly educated buyers. There are technical objections, legal reviews, budget constraints, and multiple decision-makers. No matter how good your product is, you’re competing with buyer fatigue, overflowing inboxes, and a constant fear of making the wrong decision.

Lead Generation 62

Lead Generation Paid Search Agency Work Management Account Based Marketing 62

Single Grain

MAY 13, 2025

Creative advertising is undergoing a dramatic transformation. As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. What separates winning campaigns from forgettable ones isn’t just bigger budgets or flashier effectsit’s the implementation of creative trends that resonate with today’

Paid Search Agency 52

Paid Search Agency Creativity Advertising Agencies Trends 52

Customer Experience Matrix

MAY 11, 2025

As someone who has spent his career tracking new technologies, Ive long been fascinated by how those technologies spread over time. The standard model of technology diffusion , developed by Everett Rogers and based on New Deal studies of how farmers adopted new crops, offers the familiar segmentation of users into innovators, early adapters, early majority, late majority, and laggards.

Marketing Management 156

Marketing Management Lead Ranking Tools Paid Search Agency 156

Salesforce Marketing Cloud

MAY 14, 2025

Running your small and medium business (SMB) without business intelligence (BI) is like driving across the country with a paper map from the 1980s. Sure, you might reach your destination, but youll likely waste time, resources, and get lost along the way. Without BI, you miss out on data-backed insights that can help steer your business in the right direction.

Small Business Marketing 84

Small Business Marketing Marketing AI Work Management Marketing Management 84

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts from keywords to landing pages even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Quick Takeaways: Automated bidding saves time and improves performance use Google’s AI to adjust bids in real-time.

PPC 257

PPC Advertising Agencies ROI Advertisements 257

Vision Edge Marketing

MAY 13, 2025

Its easy to be sucked into the vortex of now but good leaders will almost always be thinking about tomorrow. These leaders consider what changes are required to prepare the organization for the future and how big a change should be made to get there. They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success.

Urgency Marketing 239

Urgency Marketing Marketing & Strategy Marketing Management SWOT 239

Zoominfo

MAY 15, 2025

Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. Youve probably seen examples of this new discipline on social media, usually with a sped-up screen recording of how someone clicked through a bunch of apps and connected data sources and AI agents to identify market segments and push out content at scale.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Data Hygiene 130

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.

Budget Programs 120

Budget Programs Tools Planning Paid Search Agency 120

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. The question is, how do you break through? How do you make sure your brand gets seen without relying entirely on paid ads? The answer lies in organic visibility.

Organization 176

Organization Lead Scoring Lead Ranking Link Building 176

Ahrefs

MAY 15, 2025

Clients and stakeholders often ask, How long till my website (page) ranks on top of Google?

Google 130

Google Resources Marketing Websites Content 130

Zoominfo

MAY 15, 2025

My first job in sales was as old school as selling gets: knocking on doors. I didnt know who I was talking to, whether they were in-market, or even what their company did. It was pure hope spray and pray at its finest. Selling has changed a lot since then, but some things dont change fast enough. Too many B2B sellers today are still running on hope.

Zoominfo 130

Zoominfo Marketing Analytics Tools Data Hygiene Ideal Customer Profiles 130

Martech

MAY 15, 2025

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.

Marketing AI 116

Marketing AI Enterprise Management Work Management Marketing Management 116

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. And that figure is only expected to grow. At Animalz, weve seen this trend firsthand. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. Like in the example below: The common cause?

Traffic 106

Traffic Top of Funnel AIO Lead Scoring 106

Salesforce Marketing Cloud

MAY 15, 2025

The potential of AI agents, like those powered by Agentforce, to revolutionize business processes is immense. From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?

Enterprise Management 97

Enterprise Management API Lead Ranking Privacy 97

Heinz Marketing

MAY 15, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. But many teams struggle to create actionable buyer personas, identify the right accounts, or understand who’s on the buying committee.

Ideal Customer Profiles 89

Ideal Customer Profiles Buyer Personas Buy Cross-Selling 89

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. While the demand for timely, accurate data remains constant, the use of data continues to evolve alongside changing business goals and expectations. Today, measurement needs to take center stage.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 111

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Zoominfo

MAY 15, 2025

ZoomInfo has never settled for being just anything. Not just a data provider. Not just another AI tool. And definitely not just another tech company. Weve always built for something bigger: a future where go-to-market teams move in perfect alignment, powered by actionable insights, automation, and execution. Thats why, nearly five years after our IPO , weve changed our Nasdaq ticker symbol from ZI to GTM.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo CRM Creativity 130

Salesforce Marketing Cloud

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. From Agentforce to Data Cloud, Developer Experience to Digital Wallet, we’re breaking down the key enhancements that mean new opportunities and bigger wins for you.

Advertising Agencies 101

Advertising Agencies Marketing Management API Trigger Marketing 101

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Martech

MAY 13, 2025

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program.

Advertising Channels 96

Advertising Channels Budget Programs Long Tail Marketing Lead Ranking 96

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Trade Press Services

MAY 12, 2025

Corporate values are the fundamental principles that guide an organizations decisions and actions. These values form the bedrock of a companys identity and articulate what it stands for. An organizations culture reveals how these values manifest themselves in everyday workplace realitythe behaviors and attitudes that shape employee experiences. Culture is values in action.

Paid Search Agency 94

Paid Search Agency Practices Tips Branding 94

Salesforce Marketing Cloud

MAY 16, 2025

The definition of one-to-one personalization has dramatically changed with the revolution of AI. Consumers expect a type of experience that knows what you want before you even do. This kind of novelty requires another level of intelligence. The next generation of products is expected to withstand the demands of a population that expects the unexpected.

Ideal Customer Profiles 98

Ideal Customer Profiles Personalization Marketing Automation Services Profiling 98

Ahrefs

MAY 16, 2025

Were moving from chasing traffic, to competing for brand visibility. Were thinking about how AI crawlers view our sitenot just search engine bots. Were trying to follow the breadcrumb trail through an entirely new kind of user journey.

Optimization 103

Optimization Tools Traffic Branding 103