Sat.Sep 19, 2020 - Fri.Sep 25, 2020

5 Simple Steps to Great Social Media Content

Net-Results

“How do I write a good piece of content for social media posts?”. Of course, some of this is going to involve your creative process. So Step 1: learn how to write and how to write well. But let’s assume you’re already there! I’m going to make a second assumption for the sake of this answer: you’re posting on organic social and are looking to create social posts and blog posts to be cross-posted on social.

4 Ways to Measure ABM Success

The Point

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Embrace Your Small Business Brand Individualism

BenchmarkONE

From your product to your team, your small business brand is one of a kind — so celebrate it! Embracing your individualism is a great way to inspire a proud and positive company culture, and it can also be an effective marketing tactic.

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Importance of Customer Journey Mapping in Content Marketing

Marketing Insider Group

You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily.

More Trending

The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

KoMarketing Associates

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before.

Report 199

5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages.

Targeted Email: Segmenting Customers by Average Order Value

SendX

While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well.

Order 195

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 5 best WordPress typography plugins for 2020

RockContent

WordPress typography plugins are tools that allow the customization of fonts on a WordPress custom install or WordPress.com.

Best 181

Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing

KoMarketing Associates

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years.

Report 167

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs.

E-Commerce Email Marketing Guide for Seller

SendX

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter?

Email 195

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . Yet if it’s so important, why are so many rendered unsuccessful?

Take your brand to the next level with Personalized Marketing

RockContent

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer.

MQLs, SQLs, SALs – Oh My! Lead Qualification Basics Every B2B Marketer Must Know

Marketing Insider Group

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience.

Why Jargon May Be Damaging Your Content

Contently

In late 2019, researchers at Ohio State conducted a study. They had one group of consumers read three paragraphs about technology that only included simple terms. Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon.

CPL 152

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Direct Impact of Email Marketing on Your Company's Sales Growth

SendX

If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails.

Email 227

Learn six ways to change fonts in your WordPress site

RockContent

Text fonts are essential to keep proper communication on websites. The right style will help to express the idea you want, considering your brand. Therefore, knowing how to change fonts in WordPress is essential to maintain a good user experience.

Sites 152

Executive Insights: Data Literacy and Real Business Intelligence

Marketing Insider Group

When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I was excited to be going back to my roots in Business Intelligence (BI).

How to Reward your Virtual Event Attendees Without Breaking the Bank

Influitive

Think back to the last in-person event you attended. I’d be willing to bet that in addition to walking away with new knowledge, new skills and new connections, you likely also left with something else: swag! Everyone loves getting swag, gifts and rewards during events.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Do You Build A Sales Rep Scorecard?

Zoominfo

Imagine being responsible for something, and having no benchmark for what’s good, bad, or acceptable. It would be pretty hard, right? It would be like trying to throw a dart at the bullseye, all while blindfolded. When you don’t give a sales team, or individual representatives, metrics to base their success off of, success is rendered arbitrary. And yes, we know what you’re thinking: Isn’t quota the metric that matters here? We agree!

Build 128

Real-time threat detection: why this is the future of cybersecurity

RockContent

Real-time threat detection increases architecture security by identifying any malicious activity that compromises the IT infrastructure, website security , and data confidentiality.

How to Create an Amazing Company Blog

Marketing Insider Group

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements.

How to Synch Marketing and Sales to Achieve Growth

Measure Up Marketing

Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. One of the primary reasons is that Marketing and Sales are not in synch.

Sales 164

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.