Sat.Nov 03, 2018 - Fri.Nov 09, 2018

Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think

Content Standard

Facebook has led—even defined—the social media space for nearly 15 years. But, as all great dynasties must, is the platform’s prosperous reign finally coming to an end? Not quite. To start, let’s make one thing clear: Facebook is still very much head-of-the-pack for social media use.

How to Advance Your Usage and Understanding of Marketing Attribution

bizible

A few weeks ago, I had the pleasure of presenting at Marketing Loves Sales in Portland, hosted by Obility. It was truly one of the best B2B marketing conferences in the Pacific Northwest. This is the write-up for my presentation for those who couldn’t make it.

How The Buyer’s Journey Is Becoming More Like a Quest

Marketing Insider Group

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views.

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Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising.

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

ViewPoint

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Nothing else made sense to me then or now.

More Trending

Lead Capture Forms the Right Way: 7 Tips to Increase Lead Generation

Reachforce

All marketers want to help grow their company's customer opportunities through email lead generation, right? After all, email is one of the most powerful forms of sales and marketing.

47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

Correlation… or causation? How great content marketing goes hand-in-hand with business success

Tomorrow People

Businesses with great content marketing enjoy more market awareness. This infographic explores what drives what, backed by data from the Content Marketing Institute’s B2B Report. As any statistician knows, there’s a big difference between correlation and causation.

How Great Brand Stories Connect You with Your Customers

Marketing Insider Group

Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy.

Steps to Creating a Winning Co-Marketing Strategy

Reachforce

In the marketing technology (martech) space, it is required to play nice with others due to the sheer amount of technologies available to our customers and the growing complexity of our tech stacks.

10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group.

7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year.

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Where Should You Spend Your Marketing Budget?

Reachforce

If you want your business to grow, you have to allocate at least some budget to your marketing team. Whether your budget is large or small, the question is how you are going to use the money you have allocated to marketing for the best ROI. How can you get the best bang for your buck?

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Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

Marketing Insider Group

You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Preparing Your 2019 Marketing Plan and Budget

Act-On

Do you have a documented marketing plan and budget? It's not too late to create one. Here are six tips for preparing your 2019 marketing plan and budget. Marketing Strategy

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

For most of corporate history, most companies haven’t really wanted to hear from their customers. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Your customers have fallen in love with tech, but that doesn’t mean you should rush to deploy more yourself. Successful transformation boils down to people, process and tools. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation.

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The Evolution of Content Quality Criteria

Marketing Insider Group

For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation teams.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered

ScribbleLive

The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtual Demand Generation Summit (available on-demand for the next 90 days) sought to inform us of current trends—and provide us with valuable insights for the future.

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Rethink Marketing podcast: Building Your Twitter Following

Act-On

Can your business make money via Twitter? Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation. Social Media Marketing

Is Your Client Newsletter a Marketing Albatross?

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

9 Questions To Ask Yourself Before Designing a Brand Logo

Marketing Insider Group

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Is Our Job to Make Our Job Obsolete?

Modern Marketing

Way back in the Mesozoic Period of IT (about 1989) I had a boss who, while clenching a lit cigar between his teeth (yes, there was that back then), uttered these immortal words, “Your job is to automate yourself out of a job.”

Do These 4 Things to Improve Your Account Based Marketing Efforts

Act-On

Account-based marketing is essential for B2B marketers wanting to make a bigger impact. These 4 tips will take your efforts to the next level. Account-Based Marketing

How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business.

Prepare For Instagram Marketing To Become Pay-To-Play

Marketing Insider Group

“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.