Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think
NOVEMBER 6, 2018
Facebook has led—even defined—the social media space for nearly 15 years. But, as all great dynasties must, is the platform’s prosperous reign finally coming to an end? Not quite. To start, let’s make one thing clear: Facebook is still very much head-of-the-pack for social media use. The Pew Research Foundation found that 68 percent of Americans report using Facebook, a figure only topped by YouTube at 73 percent.