Sat.Nov 03, 2018 - Fri.Nov 09, 2018

Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think

Content Standard

Facebook has led—even defined—the social media space for nearly 15 years. But, as all great dynasties must, is the platform’s prosperous reign finally coming to an end? Not quite. To start, let’s make one thing clear: Facebook is still very much head-of-the-pack for social media use.

How to Advance Your Usage and Understanding of Marketing Attribution

bizible

A few weeks ago, I had the pleasure of presenting at Marketing Loves Sales in Portland, hosted by Obility. It was truly one of the best B2B marketing conferences in the Pacific Northwest. This is the write-up for my presentation for those who couldn’t make it.

How The Buyer’s Journey Is Becoming More Like a Quest

Marketing Insider Group

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views.

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Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising.

More Trending

What Is Customer Retention Rate & Why Should You Care?

Marketing Insider Group

Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing.

Rate 248

Lead Capture Forms the Right Way: 7 Tips to Increase Lead Generation

Reachforce

All marketers want to help grow their company's customer opportunities through email lead generation, right? After all, email is one of the most powerful forms of sales and marketing.

47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

For most of corporate history, most companies haven’t really wanted to hear from their customers. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

How Great Brand Stories Connect You with Your Customers

Marketing Insider Group

Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed.

Brand 245

Steps to Creating a Winning Co-Marketing Strategy

Reachforce

In the marketing technology (martech) space, it is required to play nice with others due to the sheer amount of technologies available to our customers and the growing complexity of our tech stacks.

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy.

Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan.

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Where Should You Spend Your Marketing Budget?

Reachforce

If you want your business to grow, you have to allocate at least some budget to your marketing team. Whether your budget is large or small, the question is how you are going to use the money you have allocated to marketing for the best ROI. How can you get the best bang for your buck?

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7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year.

SEO 177

Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Your customers have fallen in love with tech, but that doesn’t mean you should rush to deploy more yourself. Successful transformation boils down to people, process and tools. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation.

CMO 166

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

Marketing Insider Group

You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software.

Three annoying things about B2B marketing

Biznology

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. That’s all true. But sometimes I find it annoying, too. There are things about B2B that just tick me off.

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Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered

ScribbleLive

The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtual Demand Generation Summit (available on-demand for the next 90 days) sought to inform us of current trends—and provide us with valuable insights for the future.

Press 152

eharmony Uses AI to Help Their Users Find Love

Modern Marketing

eharmony thrives by using algorithms and mathematical models to find the best match for their customers. Using big data and patented artificial intelligence, eharmony has found ways to predict how likely two people are to be compatible.

Help 218

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

9 Questions To Ask Yourself Before Designing a Brand Logo

Marketing Insider Group

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t.

The Art of Reconnecting with an Old Lead

Biznology

Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems and to solve them as quickly as possible.

Lead 157

Preparing Your 2019 Marketing Plan and Budget

Act-On

Do you have a documented marketing plan and budget? It's not too late to create one. Here are six tips for preparing your 2019 marketing plan and budget. Marketing Strategy

Budget 146

Is Your Client Newsletter a Marketing Albatross?

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The Evolution of Content Quality Criteria

Marketing Insider Group

For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation teams.

Video tactics for today’s B2B buyer experience

Biznology

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.”

How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business.