BDB

FEBRUARY 1, 2023

The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. But audiences today aren’t just looking for brilliant products and ideas, and they certainly don’t want to be bored, confused or even frustrated by a barrage of intricate technicalities. B2B audiences today seek enjoyable and rewarding brand experiences that let them explore products and services in novel and interesting ways.

Marketing & Strategy 26

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Content Marketing Institute

FEBRUARY 2, 2023

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.

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Twitter Content Marketing Brand Branding 122

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities is no easy task.

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Advertising Agency Review Agency Marketing & Strategy 273

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed. Sales have become virtual and digital. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

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Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Experience

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. When they get engaged, the business may start fostering the connection until they are prepared to make a purchase. Learn How To Effectively Generate Leads Discover inbound lead generation strategies you can use right away in your overarching inbound marketing and sales plan.

Lead Generation 90

Lead Generation Inbound Marketing B2B Generation 90

Engagio

JANUARY 31, 2023

If you’re looking for inspiration for your own team or want to find out what the most influential marketers are doing today, here are 25 Marketing Executives you should follow in 2023. The post 25 Marketing Executives to Learn From in 2023 appeared first on Demandbase.

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Scoop.it

FEBRUARY 2, 2023

If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another. While translation plays a major part of any marketing strategy for companies that work on an international scale, localizing has more to do with culture than just a literal translation would offer.

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Planning Marketing & Strategy Strategy Correlation 84

Vision Edge Marketing

JANUARY 31, 2023

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. Optimized knowledge and skills transfer: Supports ongoing operational excellence (OpEx) improvements across all functional organizations in the business Provides inputs to problem-solving Improves agility and adaptation in today’s fast-paced business landscape.

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SME Customer Bandwidth Effective 207

NuSpark Consulting

FEBRUARY 3, 2023

How to Effectively Measure OTT and Streaming TV Streaming TV has experienced rapid growth over the last few years, with most households currently watching at least a single OTT (over-the-top) streaming service. Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products.

Measurement 130

Measurement Consulting Cable Acquisition 130

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Intent Signal

Influitive

FEBRUARY 3, 2023

We’re in rough economic waters. Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive.

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Forrester Studies ROI Generation 130

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. Look, I understand people are excited to start new roles, but let’s take a pragmatic view, or at least a professional one, when we talk about why we take on new roles and challenges in our careers. For me, it’s all about timing, opportunity, scale and impact.

Marketing & Strategy 130

Marketing & Strategy Companies Vertical Benchmark 130

Marketing Insider Group

JANUARY 30, 2023

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead. In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

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Trends SME Government Storytelling 187

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Streaming Radio in 2023 Game recording buttons. Gaming air live, online radio stream gamers twitch broadcast equipment streamer future technology, neon screen overlay panels media show vector illustration of air online video Radio keeps soaring to greater heights despite the common belief that it’s dead due to its inability to appeal to younger generations.

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Measurement Consulting Broadcast Tagging 130

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Experience

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Content 122

Content FAQ Marketing & Strategy Word of Mouth 122

Ignite

FEBRUARY 3, 2023

Closing the deal is the most important aspect of selling. Guiding a prospect through the sales journey really doesn’t matter if the deal never crosses the finish line. But so often, especially in later stages in the process, salespeople get distracted from what truly matters to the buyer, resulting in an inability to get the buyer to the closing table.

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View Purchase Prospect Process 62

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine.

CMO 204

CMO Marketing & Strategy Agency SMB 204

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad.

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Consulting Measurement Census Advertisement 130

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai and others for text, and DALL-E, Midjourney, and others for images. But it’s a new year. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Marketing AI 131

Marketing AI Marketing & Strategy DemandBase Attitudes 131

Launch Marketing

FEBRUARY 1, 2023

When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial. The big question is, are you prepared to create and execute a PPC campaign?

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PPC Question Campaign Budget 90

Champion Communications

FEBRUARY 1, 2023

ChatGPT, OpenAI’s advanced natural language chatbot, has not been lacking attention and speculation since its launch. Aaron Levie, CEO of Box, described it as “ one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward.” But is it worth the hype, and could it steal my job in PR? Whenever a radically new and innovative technology emerges, especially in the communications field, its initial impact tends to be grossly overestimated, a

Public Relations 62

Public Relations PR Ethics Writing 62

Ignite

FEBRUARY 1, 2023

If I told you that a commodity product can be sold at 165% more top-line revenue while mitigating risk with only minimal changes to cost of goods sold, imagine the revenue lift implications this would have on your business. Seriously, take a second and think of the number. That’s what’s at stake today.

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Cost Product Business Marketing 62

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Survey

33Across

JANUARY 31, 2023

We are thrilled to announce the promotion of John Whitmore to SVP, Global Business Development - Lexicon. John will lead new Lexicon partnerships across the industry, working closely with. The post 33 Spotlight: John Whitmore appeared first on 33Across.

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Promotion Develop Industry Lead 87

Rev

JANUARY 31, 2023

All the ground we break here at Rev is AI-centric. Our AI-driven Sales Development Platform develops aiCPs (AI-driven customer profiles) that are living, evolving models that account for changes within your target audience. It’s all built on traits that we call exegraphics , assessed at speeds incomprehensible to humans, to empower RevOps and other revenue teams to find their best prospects and retain their best customers.

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Bandwidth Optimization Analysis Activities 78

seo.co

JANUARY 31, 2023

Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work. But this isn’t something that occurs just after a few months of effort.

Link Building 105

Link Building Link Build Outreach 105

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. The more we offer knowledge to one another about how we go about our work, the better we all are for it. The 2023 State of Email Workflow is one of the ways we as fellow email marketers try to embrace that marvelous urge to help one another, which—as I recount below—is one of my favorite aspect

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Survey Email Help Communities 83

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Search

SmarkLabs

FEBRUARY 3, 2023

Introduction ChatGPT is a state-of-the-art language generation model developed by OpenAI , renowned for its ability to understand context and generate relevant text. This model is based on Transformer architecture, which allows it to analyze large amounts of data and generate coherent and informative text. This blog aims to examine the various applications of ChatGPT and its potential to revolutionize the way we communicate and process information.

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Service Writing Creative Training 52

Aberdeen

FEBRUARY 3, 2023

At Aberdeen, we’re committed to helping small businesses succeed in today’s ever-evolving business landscape. To that end, we recently conducted a study to understand the impact of technology on small businesses. By surveying companies with 100 employees or fewer, we were able to gather valuable insights into the technologies that have the most positive impact on small businesses.

Small Business 75

Small Business Business Environment Analysis 75

Huptech Web

FEBRUARY 2, 2023

Table Of Contents Introduction What is the Average Order Value? How To Calculate AOV(Average Order Value)? Benefits of Increasing Average Order Value B10 Tips To Increasing your AOV Frequently Asked Questions Wrapping Up Introduction The success of online stores can be measured with the help of various metrics, and one powerful metric that helps you to understand where you stand is “Average Order Value.” It allows you to make more money without spending more money acquiring new custo

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Order Bundling Ecommerce Cross-Sell 52