Sat.Nov 19, 2022 - Fri.Nov 25, 2022

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Top B2B Customer Nurturing Strategy Tips

Navigate the Channel

We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. Let’s talk about how you can make that happen. B2B lead nurturing is the process of building strong relationships with your current or potential customers.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively. It's important to know exactly what an ABM approach looks like before embarking on the journey.

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13 Reasons You Might Be Generating Fewer Leads

SalesIntel

If you’re not generating as many leads as you’d like, there could be several reasons why. Maybe your target market has shifted, and you need to adjust your message. Perhaps you’re not being visible enough online. It’s also possible that your lead generation process needs a little fine-tuning. Here are 13 potential reasons you might be generating fewer leads. 1.

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Vanity Vs. Actionable Email Marketing Metrics: How to Use Both

SendX

Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of the customer journey, metrics are the compass that guides you in the right direction. However, not all metrics are created equal, and no single data point is a one-stop guide to making the best decisions (especially when not taken into context).

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future.

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10 tech trends that'll shake up your content marketing strategy (2022 Edition)

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally published in January 2018 and has been updated for comprehensiveness. The advance of content marketing continues apace. Late adopters are now well and truly in the content marketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics.

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5 B2B Marketing Trends to Watch in 2023

Circle Studio

The post 5 B2B Marketing Trends to Watch in 2023 appeared first on circle S studio.

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TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising?

Bannersnack

< 1 minute read. The post TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising? appeared first on Creatopy Blog.

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What AI means To B2B Marketing Strategies

Stevens & Tate

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now. For example, the use of AI is what allows Amazon to recommend personalized products based on your buying and browsing habits.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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6 Tips To Help You Create Upsell Emails To Get More Leads

SendX

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought.

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2022

Webbiquity

Inflation, supply chain issues, elections, recession(?). It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox.

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How Out of Office Messages Connect You to Customers

Influitive

By Shannon Howard & Jeni Asaba Building genuine relationships with customers is the foundation of any customer advocacy program. There’s no way around it. Superficial interactions are short lived and leave customers feeling used and unappreciated. But discovering who your customers really are, far beyond their title, can be a challenge. Our recommendation — turn […].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer

Search Engine Journal

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal.

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Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story

CopyBlogger

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.

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What Is Ecommerce UX Design All About? The Complete Guide

The Daily Egg

What do you think when you visit your favorite online store to do some shopping? Are you aware of how easy it. The post What Is Ecommerce UX Design All About? The Complete Guide appeared first on The Daily Egg.

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3 Retail Trends to Look Out for this Black Friday/Cyber Week

33Across

In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights. The post 3 Retail Trends to Look Out for this Black Friday/Cyber Week appeared first on 33Across.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Search Engine Journal

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.

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Captain Kirk and Mr. Spock Can Help You Sell Better

xiQ

Captain Kirk and Mr. Spock Can Help You Sell Better. One of the major reasons why most sellers are unsuccessful in closing the deals is because they don’t understand their prospects and therefore cannot relate with them. In fact, it is reported that 84% of the deals are lost because sellers don’t communicate effectively with their prospective buyers.

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What is Ecommerce Warehousing All About? The Complete Guide

The Daily Egg

Selling products from an ecommerce store is much more in-depth than simply setting up a website and adding products to your catalog. The post What is Ecommerce Warehousing All About? The Complete Guide appeared first on The Daily Egg.

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Your Company’s Core Values Play a Role in Developing Your Brand Story

Stevens & Tate

When vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. Your brand story and your company’s core values dictate exactly who you are and can give you a significant competitive advantage by outlining the age old question, “Who a

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google Ads Account Managers Shouldn’t Contact Clients Directly via @sejournal, @MattGSouthern

Search Engine Journal

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.

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3 ways to make martech simple again

Martech

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Martech is simply a tool. Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity.

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7 Easy Steps to Build a Wix Website

The Daily Egg

Having a web presence is no longer optional. A business website is critical whether you’re a freelancer, consultant, or small business. It. The post 7 Easy Steps to Build a Wix Website appeared first on The Daily Egg.

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How to Respond to an Angry Customer: 7 Email Responses to Calm Dissatisfied Customers

Benchmark Email

Working with dissatisfied customers is a vital part of any customer-facing role. Your role is to understand their frustration and work through how to manage it without increasing their frustration or damaging your company’s public reputation. The best outcome is that you reach a mutually satisfactory result that maintains your business’ customer reputation and solves… The post How to Respond to an Angry Customer: 7 Email Responses to Calm Dissatisfied Customers appeared first on Benc

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Plan A Blog Post In 6 Easy Steps via @sejournal, @searchmastergen

Search Engine Journal

Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.

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Top 15 Content Marketing Trends for 2023

ClearVoice

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Let’s get started. Emerging content marketing trends. 1.

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7 Easy Steps to Migrate Your Website to A New Web Host

The Daily Egg

There are many reasons to migrate your website to a new web host. Maybe you’re experiencing more downtime than you should be, The post 7 Easy Steps to Migrate Your Website to A New Web Host appeared first on The Daily Egg.