Sat.Nov 19, 2022 - Fri.Nov 25, 2022

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Top B2B Customer Nurturing Strategy Tips

Navigate the Channel

We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. Let’s talk about how you can make that happen.

Channel 65
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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success.

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13 Reasons You Might Be Generating Fewer Leads

SalesIntel

If you’re not generating as many leads as you’d like, there could be several reasons why. Maybe your target market has shifted, and you need to adjust your message. Perhaps you’re not being visible enough online.

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Vanity Vs. Actionable Email Marketing Metrics: How to Use Both

SendX

Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of the customer journey, metrics are the compass that guides you in the right direction.

Email 195
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember.

Trends 231

More Trending

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10 tech trends that'll shake up your content marketing strategy (2022 Edition)

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally published in January 2018 and has been updated for comprehensiveness.

Trends 156
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5 B2B Marketing Trends to Watch in 2023

Circle Studio

The post 5 B2B Marketing Trends to Watch in 2023 appeared first on circle S studio. B2B Marketing Strategy Strategy

Trends 60
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TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising?

Bannersnack

< 1 minute read. The post TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising? appeared first on Creatopy Blog. Videos

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What AI means To B2B Marketing Strategies

Stevens & Tate

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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6 Tips To Help You Create Upsell Emails To Get More Leads

SendX

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought. Lead Generation

Help 195
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Chatbots For Online Business: Everything You Need To Know

Marketing Insider Group

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path.

Online 269
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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2022

Webbiquity

Inflation, supply chain issues, elections, recession(?). It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear.

Software 147
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Captain Kirk and Mr. Spock Can Help You Sell Better

xiQ

Captain Kirk and Mr. Spock Can Help You Sell Better. One of the major reasons why most sellers are unsuccessful in closing the deals is because they don’t understand their prospects and therefore cannot relate with them.

Help 98
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How To Optimize Your Blog Page for Conversion

Marketing Insider Group

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business.

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10 Email Marketing Predictions from the Experts

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!)

Email 91
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How Out of Office Messages Connect You to Customers

Influitive

By Shannon Howard & Jeni Asaba Building genuine relationships with customers is the foundation of any customer advocacy program. There’s no way around it. Superficial interactions are short lived and leave customers feeling used and unappreciated.

Customer 130
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Social Proof: The Golden Rules of Personal Branding (According to Experts)

Buffer Marketing

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding.

Rules 90
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How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services

Marketing Insider Group

Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing.

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Content Marketing for Startups: 4 Effective Strategies

Lake One

Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority?

Startup 82
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3 Retail Trends to Look Out for this Black Friday/Cyber Week

33Across

In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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10 Challenges Threatening Sales Teams and How to Fix Them

SalesIntel

The efficiency and effectiveness of your sales team directly reflect on the success of your company. In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart.

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5 Ways to Increase Conversions Before Black Friday & Cyber Monday

SmartBug Media

Black Friday and Cyber Monday (BFCM) are quickly approaching, and you know what that means: It's crunch time for you to start improving your website for Christmas sales! If you're scrambling to finalize your holiday promo and forgot about improving your site, don’t worry—we’ve got you.

Media 80
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The 3M levers advertisers can use to trigger positive behavior change

ClickZ

30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems. While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective.

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12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Search Engine Journal

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal. Marketing Analytics SEO

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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How to Use Litmus for Email Automation When You’re Asked to Do More With Less

Litmus

Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns.

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Do You Have the Right Technology in Place for Content Operations?

DivvyHQ

In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey.

Content 76
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4 Shifts Your Small Business Needs to Prepare for This Holiday Season

BenchmarkONE

We’re quickly approaching the most wonderful time of the year – the holiday season. While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different.