Sat.Mar 09, 2013 - Fri.Mar 15, 2013

Is Personal Branding The Future Of Marketing?

Marketing Insider Group

I am truly honored and amazed at all the provocative, interesting and insightful points of views we have seen thus far on the Future of Marketing. In our last interview, Drew Davis offered guidance on how to move from branded content to a content brand.

25 of the Best Web Presence Optimization Guides of 2012


#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days.

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Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Move From Branded Content To A Content Brand

Marketing Insider Group

Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own.

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More Trending

Using Web Analytics and Search Marketing for Better Decision Making


Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.

Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTube

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The intranet social garden and quantum mechanics


Photo credit: Serolynne. In my last Biznology post, “Social business, the forest and the garden: Your intranet is not the Internet” , I wrote about why patterns that are so successful over the Internet often fail inside corporate firewalls.

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Simplifying Video Marketing: 5 Ideas To Get Started

Modern Marketing

by Christina Pappas | Tweet this. I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy.

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The Mobile Revolution is Here Now [Infographic]

Cody Ward

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now.

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3 Reasons Online Customers Never Return

Buzz Marketing for Technology

Posted in Personalization. It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers.

Online 262

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Listening Online Isn’t A Lost Art, You Must Find It


Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment.

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3 Quick Tips For Increasing Response Rates With Gated Content

Modern Marketing

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Do You Want a Case Study or Just Feedback?


A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

How B2B Companies Can Avoid Marketing on Lowest Price

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Channel your exceptional SXSW social mojo all year long


Most agencies identify with the saying, “the cobbler’s children always go barefoot” — except during SXSW when even the most frugal practitioner doffs their sack cloth and dons their dancing shoes and party hats — and I love it!

B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research


I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. There's a lot of discussion in the marketplace about articles you've written, including "The Lead-Nurturing Payoff For The Tech Industry."

Product Marketer as a Story Teller

The Effective Marketer

Those in product marketing roles are used to being the product experts and the ones who people turn to when they need creation of sales support materials, thought leadership pieces, and other content needs.

How to Get the Most from Social and Behavioral Data: Webinar, March 19

Customer Experience Matrix

Raab Associates has been gradually relocating from New York to Pennsylvania over the past two weeks. I won’t subject you to a post like “what B2B marketers can learn from moving companies”, which is one of my least favorite ploys for repackaging old advice in a “fun” format.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Engaging Employees to Share Corporate Social Media


Photo credit: Fora do Eixo. Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages.

Which Industries are Turning Cookies into Contacts? [CHART]

Modern Marketing

by Egan Cheung | Tweet this Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before. In fact, that is one of the reasons that “reach” is such an important indicator of revenue potential.

Email Deliverability Drives Revenue Part II


List hygiene. I know, it’s a very sexy topic, right? Well, get ready to dive in because list hygiene is an essential piece of your overall email deliverability strategy that will help drive revenue. As I explained in Part One of the Email Deliverability Drives Revenue post, it’s all about getting to the Inbox. When B2B marketers are successful in getting to the Inbox, the percentages of conversion increase and that means more revenue.

Are Machines the Future of Marketing?

Digital B2B Marketing

The idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.