B2B Lead Generation

SEPTEMBER 29, 2014

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. I’ve learned a lot from listening to the sessions and speakers here. As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization. Segmentation. Customer focus. Connection. Authenticity. But something I wanted to hear more about was relevance. People aren’t trying to open and click your emails. They’re looking for reasons to delete them.

Lead Nurturing 262

Lead Nurturing Relevance Email Leads 262

Oracle

OCTOBER 3, 2014

Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm. For the past five years, he has championed the importance of social media to CMOs and senior marketers at leading business brands and venture-backed companies – specifically, how social media can reach, engage, and influence buyers.

Audience 216

Audience Twitter Build Hashtag 216

Marketing Insider Group

SEPTEMBER 29, 2014

Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.

Conference 204

Conference Forrester Survey CMO 204

Savanta

SEPTEMBER 30, 2014

SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions.

SME 199

SME Report Attitudes Opinions 199

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

Survey 195

Survey Websites Vendor B2B 195

The Forward Observer

SEPTEMBER 30, 2014

Are you worried about not producing enough new blog content? Updating and republishing popular posts can give your B2B blog new life. b2b marketing content marketing blogging

B2B 189

B2B Content Content Marketing Marketing 189

Industrial Marketing Today

OCTOBER 1, 2014

Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have changed in today’s digital age. Ask any successful salesperson and s/he will tell you that trust is the key to building strong and sustainable relationships. [.]

Industry 270

Industry Trust Relationship Build 270

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks.

Podcast 178

Podcast Network CMO Press 178

Oracle

OCTOBER 2, 2014

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. The guide is a detailed, compact but thorough resource for topics and education Modern Marketers need the most. We know there is a lot of information out there to help marketers do their jobs better.

Content Marketing 208

Content Marketing Content Tips Education 208

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Biznology

SEPTEMBER 30, 2014

There are both a number of applications I use every day and several I have played with some that I thought I would share with you today. I have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to them. Circloscope. After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network? , a number of Plussers came to my aid, telling me what a mess my Circles were.

RSS 174

RSS Profiling Facebook Social Media 174

NuSpark

SEPTEMBER 28, 2014

Content marketing is vital to growing a business in today’s economy. With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information. Creating content that will leave a lasting impression goes far beyond words. Internet users have extremely short attention spans, so unless your content includes varying features, many users will skip over it.

Lead Generation 159

Lead Generation Generation Content Marketing Leads 159

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/ customer engagement.

Writing 158

Writing Blogger Trigger Buy 158

Oracle

SEPTEMBER 29, 2014

Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. This week he’s reporting from Oracle OpenWorld – if you’re at the conference, you can join him and others at the Tuesday, 9/30 session “Engaging Customer Communities to Drive Marketing Technology Procurement.”

Regression 198

Regression Best Efficiency Conference 198

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Customer Experience Matrix

SEPTEMBER 27, 2014

This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures.

Channel 210

Channel Target Custom Publishing API 210

Biznology

OCTOBER 3, 2014

B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products. Despite the success this tactic has had in the B2C space, B2B marketers have been slow to adopt it. In a way, this reluctance makes sense. After all, there’s not much space for storytelling in your average RFP.

B2C 145

B2C RFP B2B Storytelling 145

Crimson Marketing

OCTOBER 2, 2014

To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. That means filtering out prospects based on your resources and goals, and narrowing your attack.” ” When your strategy isn’t well defined, you may go off casting a wide net to capture leads. This does not typically guarantee you’ll find the best suited leads for your business.

Social Media 138

Social Media Inbound Marketing Generation Lead Gen 138

ANNUITAS

OCTOBER 2, 2014

What A Difference A Year Makes. The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. In reading through the study and then comparing this survey to last years, the hard truth is marketers are not getting any better.

Content Marketing 176

Content Marketing Benchmark Comparison Studies 176

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Marketing Insider Group

OCTOBER 1, 2014

Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in 1.285 slides just ahead of his 30th birthday. Let me save you 1,285 clicks. His main point: document your goals. Last week I published the 3 factors to content marketing success.

Content Marketing 194

Content Marketing Content Benchmark Banner Ads 194

Biznology

OCTOBER 1, 2014

I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public. I went through all of my normal questions about the clientele, but quickly found that this very intelligent and experienced man has no experience with the concept of personas.

Persona 137

Persona Demographics Newsletter Distribution 137

Crimson Marketing

OCTOBER 3, 2014

If you’re running an ad for golf, you should probably make sure the image is for the right sport. BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing in the Newspaper appeared first on. BADMarketing

Twitter 125

Twitter Ads 125

ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. It is a process to be learned, implemented and continuously optimized.

Demand Generation 154

Demand Generation Demand Generation Environment 154

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Salesfusion

SEPTEMBER 30, 2014

The post Qualified vs. Unqualified Leads appeared first on Salesfusion. Lead Nurture Nurture Marketing

Leads 106

Leads Lead Lead Nurturing Marketing 106

Biznology

OCTOBER 2, 2014

Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) times faster than text alone. One minute of video content has the same impact as 1.8 million words, according to Forrester Research. percent of internet users watch at least one piece of digital video content per month.

Click 134

Click Video Online Stats 134

Fathom

OCTOBER 3, 2014

Reddit is notorious for being “anti-marketing” with self-promotion being one of the easiest ways to get yourself blocked (or worse seen as a total “newb”) on their many forums. Although Reddit may not be great for sharing the content you create, it can be a good tool for researching your target audience, and finding new ideas to start creating content.

Research 95

Research Tips Sample Guidelines 95

Customer Experience Matrix

SEPTEMBER 30, 2014

I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. Ordinarily you would need to register to view these, but I spent the whole afternoon putting this together, so I want as many people as possible to see them. Here you go: Technology Evaluation Best Practices describes the challenges that marketers face in selecting the right systems and lists best practices to follow for success.

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Vendor Paper Best Practice Sites 136

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer