Sat.Oct 20, 2018 - Fri.Oct 26, 2018

6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience. These may include activities that make certain your audience is: Aware of your brand. Connecting with your message. Getting value from every interaction.

Inbound Marketing: Everything You Need to Know

Webbiquity

Guest post by Nick Rojas. Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not just that 44% of respondents said that their lead nurturing “needs improvement.” No, even more alarming is this statistic: 34% of those responding said they are not seeing a measurable difference in the performance of nurtured leads vs. non-nurtured leads. . Think about that.

9 Keys To Building A Truly Data-Led Organization

Marketing Insider Group

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large part, because it’s both rooted in common sense and it embodies the modern in “modern marketing.” ” But actually being […].

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial Marketing Today

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while but haven’t seen any tangible results (leads, sales opportunities etc.).” Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today.

More Trending

3 Examples to Help You Understand the Power of Predictive Marketing

Lattice

There has been an explosion of interest in predictive marketing and using machine learning to build models to predict

AI and the Marketing Skills Gap

Marketing Insider Group

Let’s face it. The marketing skills gap is widening. Not because there aren’t amazingly talented marketers out there but rather because the landscape of marketing technology is shifting that fast. It’s no longer the Grand Canyon-sized dilemma we faced during the digital transformation. This one – think from here to the moon. That’s how far […]. The post AI and the Marketing Skills Gap appeared first on Marketing Insider Group. Content Marketing

Using Direct Mail to Win More Deals - An ABM Case Study

bizible

You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible! Before we were acquired by Marketo, we found ourselves behind plan with only a month in the quarter. Instead of blaming sales, the marketing team quickly brainstormed a few ideas to make an impact. One of those ideas, a direct mail campaign to decision makers at open opportunities, paid off big.

Integrating Internet of Things (IoT) with Marketing Automation Platforms: Use Cases

Oracle

It’s estimated that by 2020 nearly 75 billion devices worldwide will be connected through the Internet. They would range from consumer devices like home appliances and cars to industrial machines such as cargo containers and wind turbines. The volume of data generated and used by all of these devices will be astronomical but analyzing the right data quickly and efficiently to make smart decisions will be the main challenge.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Customer Marketing: The Opportunity Most Marketers Miss

Lattice

Who is marketing to your customers, or installed base? Or your competition? Your competition will certainly be marketing but

Content Marketing and Trade Shows: How to Drive Conversions Post-Event

Marketing Insider Group

Event marketing isn’t just what happens at the event. You need a pre- and post-show plan. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Simply sending an impersonal “great to see you” email with a call to action to sign up now just […]. The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group. Content Marketing

Email Subject Lines: 295+ Best Performing (The Biggest Swipe File On The Internet)

SendX

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. How huge? Consider this: 47% of email recipients open emails based on the subject line alone. And if that wasn’t enough, 69% of email recipients report emails as spam based SOLELY on the subject line.

A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels

Oracle

Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. Put simply, those that remain on the subscriber list will be inundated with brand content. Currently 49% of the emails that reach the inbox of the consumer are already being deleted before being opened. And now that will only increase.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Predictive Lead Scoring at Marketing Nation Roadshow 2014

Lattice

Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not,

How to Create a Voice and Tone Brand Guide in 7 Steps

Marketing Insider Group

Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […]. The post How to Create a Voice and Tone Brand Guide in 7 Steps appeared first on Marketing Insider Group. Content Marketing

Brand 181

Predictive Intelligence and the Future of B2B Marketing

Zoominfo

What if you could predict a customer’s next move before they even make the decision to do it? In the past, this question was purely hypothetical. But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. What are these tactics and why should you avoid them? Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. There are 5 we can't live without.

PR 263

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

#MKTGnerd Alert: Meet The Winners

Lattice

It’s been said that right now is the most fun time to be in marketing. We have the

Keyword Research – It’s Not Just for SEO

Marketing Insider Group

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research. Keyword research can provide you with insights into your customer’s […]. The post Keyword Research – It’s Not Just for SEO appeared first on Marketing Insider Group. Search Marketing

5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. What worked five years ago may not work now. If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. Let’s get into it!

10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

Want to optimize your optimization efforts? Most marketers do. And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That’s according to a survey of conversion rate optimization pros from Econsultancy: And according to another survey of optimization pros from ConversionXL : But as good as it is, A/B testing can get stale after awhile.

A/B 190

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why The Time is Ripe for Predictive Marketing

Lattice

The Rise of Predictive Marketing Predictive marketing works by taking all the data in the world – from both internal

Work 175

4 Steps To Do Lead Nurturing That Helps More Customers Buy

Marketing Insider Group

Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads are not better if you don’t know how to nurture. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming […]. The post 4 Steps To Do Lead Nurturing That Helps More Customers Buy appeared first on Marketing Insider Group. Sales Alignment

7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketing Associates

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead. Bizible’s “State of Pipeline Marketing 2018” report discovered that B2B marketers who build plans based on revenue are 31 percent more likely to be confident that they will hit their revenue goal, compared to those who build plans based on leads.

Report 189

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.