Sat.Mar 03, 2018 - Fri.Mar 09, 2018

What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. Content also has a big part to play in business.

What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck


The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. What is sales intelligence? How is it different from a lead list? To explore the subject, we sat down with DiscoverOrg cofounder and CEO Henry Schuck, to find out exactly what sales intelligence means – and what it means for sales and marketing professionals. Q: What is sales intelligence?

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Are You Tracking Your Content Marketing’s Effectiveness Yet?


In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018 and the ultimate key to success: a documented strategy. But would you be surprised if I tell you that only 35% of organizations measure the return on investment (ROI) of its content marketing efforts? This is according to Content Marketing Institute’s (CIM’s) 2018 Benchmarks, Budgets, and Trends research (North America). That’s pretty shocking, wouldn’t you say?

25 Quotes from the Most Influential Women in Business


Today is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment. From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Find the Content Marketing Agency To Seriously Grow Your Business

Marketing Insider Group

Are you trying to find Content Marketing Agency to help you grow your business? Of course you are (or you should be) ?? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. It’s 3 times more effective than outbound strategies. It can boost your […]. The post How to Find the Content Marketing Agency To Seriously Grow Your Business appeared first on Marketing Insider Group. Content Marketing

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More Trending

Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset


Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. They can do this by taking a more strategic approach to how they manage their data assets. Failure to do this risks damaged reputations, revenues and hinders the ability to succeed in new markets.

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How to work with a content marketing agency on creative design

Tomorrow People

Top content creators aren’t just wordsmiths. They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Let’s face it, we’ve all lifted a brush at some time in our lives. But just as reading 50 Shades of Grey won’t turn us into bestselling content writers, having an opinion on art doesn’t make anyone an expert on audience response.

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Email Marketing Conversion Rate Comparison

Marketing Insider Group

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […]. The post Email Marketing Conversion Rate Comparison appeared first on Marketing Insider Group. Content Marketing

Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

CMOs Should Leverage Identity Confirmation Tools to Validate Stakeholder Sign-Off


As an outside marketing consultant working in the corporate arena, much of my day is spent chasing down approvals for campaigns, ad schemes and promotions. Even career, in-house marketing gurus struggle at times with the many sign-offs that are needed to move a project forward. Allow me to offer a brief word of advice to companies looking to leverage the fresh perspective of an outside consultant: Please, streamline the approval process as much as possible.

How to Market an Analyst Report

The Point

Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them.

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Can Your Marketing Team Increase Sales Productivity?


It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). This disconnect between departments often happens when alignment between the two teams is less than stellar. Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results.

Report: Marketers Remain Slow to Integrate AI into Their Strategies

KoMarketing Associates

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

You can’t eat bare hands


Antilocapra americana. In your business, how risky is your Plan A? Are you only chasing the big wins? If you don’t land the big gig, will you come home to your partners and staff completely empty-handed, putting your business tribe at risk of not living through the night, the month? You can’t eat bare hands. There is a reason why humans went from hunting to hunting-and-gathering, to farming.

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Unlocking the Power of Employee Storytelling with Participation Marketing

Marketing Insider Group

2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing. Employee advocacy is a fading buzzword but it’s still the biggest untapped marketing opportunity for brands today. In my book, I call it Participation Marketing with the caveat is that employees must be […]. The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group.

4 Key Considerations for More Personalized Marketing


Today’s customers are faced with hundreds of different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? Enter, personalization.

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies. About three-out-of-four B2B marketers agreed that hosting events is becoming increasingly important to their company’s success.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why are URLs so important?


I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. I disagreed with the very premise of the post. I get that LinkedIn has a lot of appeal as a central place to find people. My problem with LinkedIn is I can’t find content in the platform. As if to prove my point, I went looking for the post I commented on and couldn’t find it.

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How to Improve Customer Retention Through Marketing Tactics

Marketing Insider Group

Whether you sell a one time product or a long term service, customer retention needs to be a top priority. After all, you’ve spent tons of time and money to get people to buy your product, why would you throw all of that away? Every customer becomes a valuable asset to your business, either in […]. The post How to Improve Customer Retention Through Marketing Tactics appeared first on Marketing Insider Group. Marketing Strategy

Your Guide to the GDPR: A Comprehensive FAQ


So you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25 th , 2018. But, what does GDPR really mean for you, your business, and your customers? If you’re still not sure, today’s blog post is for you. Keep reading as we break down some of the biggest questions surrounding GDPR and give you important pointers about GDPR compliance. Question One: What is GDPR? In a nutshell, the goal of GDPR is to give EU citizens more control over their personal data.

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Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era


Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing model. Kaushik is a digital marketing evangelist at Google and, in an interview with Acronym CMO Mike Grehan in 2015, he said he hates standard offline marketing models like awareness, consideration, purchase and loyalty, so he created a new one. And, per Grehan in a recent interview, Care has since been appended as a fourth stage.).

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 promotional product trends from the PPAI Expo 2018


Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. There were 4,500 companies pre-registered to attend. In addition to the exhibits, the expo features education sessions.

How to Prioritize Your Best B2B Leads

Marketing Insider Group

No offense, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that […]. The post How to Prioritize Your Best B2B Leads appeared first on Marketing Insider Group. Sales Alignment

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The Good and Bad of B2B Influencer Marketing


In July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze with makeup. It’s perfectly lit against a lush brown backdrop. Over her ears rest a pair of metallic Beats, with the logo right in the center of the photo. To date, more than 2.1 million have liked the post. If the prototypical example of influencer marketing exists, this is it.

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Flip the Funnel: How To Use Micro-Influencers in 2018


Guest post by Steve Hill. As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.