Marketing Insider Group

JANUARY 3, 2017

If you are looking for the The Best Marketing Conferences of 2017, you’ve come to the right place. 2016 was jam-packed with great marketing events. Now, as we look ahead to 2017, many of us are starting to think about which events we want to attend to connect with our fellow marketers, and to learn the […]. The post The Ultimate Guide to The Best Marketing Conferences of 2017 appeared first on Marketing Insider Group.

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KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most di

Analytics 243

Analytics CTR Google Reachforce 243

Biznology

JANUARY 6, 2017

Small business owners tend to do it all and wear all of the business hats when running their business. The owner often acts as the marketer, operations manager, and human resources manager all at the same time. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Influitive

JANUARY 4, 2017

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

Marketing Strategy 182

Marketing Strategy Marketing & Strategy Content Marketing Planning 182

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Webinar Metrics

Marketing Insider Group

DECEMBER 31, 2016

Josh Bernoff writes the blog Without B t. Fundamentally, he writes about writing. But despite thousands of competitor sites and a handful of friends telling Josh to write about something else, he’s succeeding. Why? What causes one blog to stand out among the noise in a crowded niche? What causes any one piece or project to break from the […]. The post How to Stand Out in a Noisy Niche: Use a Hook appeared first on Marketing Insider Group.

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Biznology

JANUARY 4, 2017

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more than 18 months, StraightNorth conducted an analysis of 373,000 business inquiries, consisting of more than 135,000 online form submissions and more than 237,000 pho

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Influitive

JANUARY 5, 2017

B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. Everyone knows Carly.

Video Marketing 157

Video Marketing Campaigns B2B Marketing B2B 157

Marketing Insider Group

JANUARY 3, 2017

“Personal” or “human” are probably not the words you think of when you hear “automated” And essentially, you’re right about that. BUT… when we’re talking about automated emails, or marketing automation in general, “personal” and “human” are the exact things you should be aiming for. Yes, there’s a great deal of companies who send impersonal, […].

Automation 189

Automation Personalization Marketing Automation Email Marketing 189

ViewPoint

JANUARY 5, 2017

How well are your B2B organization’s sales and marketing behaviors, practices, and processes reliably and sustainably producing required outcomes? Are you mired in chaos, spending lots of time getting little done? Are you like most companies, achieving just average results and not knowing why? Or are you among the few that are kickin’ it? No matter where you are now, there are specific steps you can take to get to a fully optimized condition.

B2B Sales 136

B2B Sales B2B Marketing Tips Account Based Marketing 136

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Biznology

JANUARY 5, 2017

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead. I’d also like to let you know that I’m presenting a Biznology webinar on January 10 on the digital marketing trends for this year.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. And hopefully, a healthy percentage of them are evergreen, compounding posts that are building SEO traffic over time. Read Carolyn Frith’s post here for more about the importance of leveraging compounding posts with social and other online promotion platforms to boost visibility.

Design 0

Design Top of Funnel Tips Leads 0

Marketing Insider Group

JANUARY 5, 2017

When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

Personalization 182

Personalization Content Interactive Marketing Activities 182

Customer Experience Matrix

JANUARY 5, 2017

I finally caught up with Optimove for a briefing on the Optibot technology they introduced last September. For a bit of background, Optimove is a Journey Orchestration Engine that focuses on customer retention. It assigns customers to states (which it calls microsegments) and sends different marketing campaigns to people in each state. See my original Optimove review from three years ago (!

Automation 120

Automation Optimization Campaigns Segmentation 120

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Social Media

Biznology

JANUARY 2, 2017

With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.” Well, I constantly joke that I am old, which this article seemingly marks as idiotic behavior. I’m 58 years old, which maybe doesn’t rate as old these days, but it certainly rates as old in the technology world—and the digital marketing world.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Hive9

JANUARY 6, 2017

If there’s a marketing organization indifferent to the idea of a bigger budget, we haven’t met them yet. Your budget is intrinsically tied to what you’re able to accomplish. A bigger budget can mean better technology , new hires, higher salaries, and more resource to put into your marketing campaigns. Every bit of that makes for a happier, more successful team.

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Paid Search Agency Marketing Resources Campaigns 126

Marketing Insider Group

JANUARY 4, 2017

‘We uncovered a bug in page insights. The bug has been live since May.’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. A statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […]. The post Which Content Marketing Metrics Matter?

Content Marketing 178

Content Marketing Content Statistics Trust Marketing 178

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay u

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Direct Response Coach

JANUARY 5, 2017

As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.]. The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing.

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Display Advertisements Advertising Google 100

Ambal's Amusings

JANUARY 2, 2017

“Because children grow up, we think a child’s purpose is to grow up. But a child’s purpose is to be a child. Nature doesn’t disdain what lives only for a day. It pours the whole of itself into the each moment. We don’t value the lily less for not being made of flint and built … Continue reading Glorious Childhood.

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Marketing Insider Group

JANUARY 3, 2017

I thought it would be interesting to revisit some content marketing predictions […]. The post Revisiting Content Marketing Predictions in 2016 appeared first on Annuitas. The post Revisiting Content Marketing Predictions For 2016 appeared first on Marketing Insider Group.

Content Marketing 153

Content Marketing Content Marketing 153

Contently

JANUARY 6, 2017

The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. In marketing circles, The Furrow is a legendary entity, the Adam of brand publishing. In 1912, it had a peak circulation of more than 4 million readers.

Content Marketing 116

Content Marketing Advertorials Work Management Content 116

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Spiralytics

JANUARY 4, 2017

Marketing has got to be one of the most dynamic industries that exists in the modern age. New concepts, technologies and understandings are emerging constantly, yet many old fundamentals still hold true. This brings about the need to a be creative and innovative whilst maintaining core-principles based on traditional theories, making for a truly complex scope that takes a day to learn but a lifetime to master.

Creativity 111

Creativity Marketing 111

Marketing Insider Group

JANUARY 6, 2017

For the 104th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” featuring 15 new trends and updated ratings of over 60 previously predicted trends For the past 7 years, Rohit Bhargava has curated his best-selling list of non-obvious trends by […].

Curation 136

Curation Trends Features Best Practices 136

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Now we’re back, ready to hope for the best, plan for the worst, and prepare for the ROI apocalypse.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

JANUARY 4, 2017

Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan.

Tagging 110

Tagging Email Marketing Planning Marketo 110

Vidyard

JANUARY 3, 2017

If you work in sales you know that it’s important to stay ahead of, or at least at the edge of, the curve. Because if you don’t, you risk falling behind! And in sales, falling behind means missing your quota, and … well, you know the rest. That’s why we sought out some of the top sales experts at the leading edge of sales process, training, technology, and more and asked them what they predict will happen in 2017.

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Training Process Leads Lead 0

Marketing Insider Group

JANUARY 2, 2017

The post B2B Content Marketing Technology Is An Enabler, Not A Panacea appeared first on Marketing Insider Group.

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B2B Marketing Content Marketing B2B Content 149