Sat.Dec 31, 2016 - Fri.Jan 06, 2017

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.

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How to Explode Your B2B Content Strategy with Earned Content

B2B PR Sense

A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. Yet, like many you may struggle with the concept of earned content, and aren’t sure how to integrate it into their strategy.

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Can Automated Emails Be Personal?

Marketing Insider Group

“Personal” or “human” are probably not the words you think of when you hear “automated” And essentially, you’re right about that.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. The owner often acts as the marketer, operations manager, and human resources manager all at the same time.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

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How Personalization Takes Interactive Content to the Next Level

Marketing Insider Group

When we talk about interactive marketing content, we often use the word dialogue.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

Modern Marketing

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Which Content Marketing Metrics Matter?

Marketing Insider Group

‘We uncovered a bug in page insights. The bug has been live since May.’ ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform.

New Year’s resolutions for digital marketers

Biznology

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead.

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How to Avoid Working in Silos that are Bad for Your Content Strategy

RockContent

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing.

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2017: The Year of the Data Driven CMO

Modern Marketing

Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Stand Out in a Noisy Niche: Use a Hook

Marketing Insider Group

Josh Bernoff writes the blog Without B t. Fundamentally, he writes about writing. But despite thousands of competitor sites and a handful of friends telling Josh to write about something else, he’s succeeding. What causes one blog to stand out among the noise in a crowded niche?

B2B Companies Who Don’t Implement Multi-Touch Attribution Will Fall Behind in 2017

bizible

According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system.

Want a Bigger Marketing Budget? Support Your Request with Data.

Hive9

If there’s a marketing organization indifferent to the idea of a bigger budget, we haven’t met them yet. Your budget is intrinsically tied to what you’re able to accomplish.

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The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

DiscoverOrg

I remember it so vividly that it’s crystal clear.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

B2B Content Marketing Technology Is An Enabler, Not A Panacea

Marketing Insider Group

The post B2B Content Marketing Technology Is An Enabler, Not A Panacea appeared first on Marketing Insider Group. Content Marketing #B2BMarketing #martech B2B Marketing content marketers

How Attribution Enables True Meritocracy in the Workplace

bizible

All companies like to think that they operate based on a meritocracy. Not only do many believe that it is the most fair philosophy, but they also believe that it generates the best business results.

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017

Influitive

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

5 Psychology Principles Every Marketer Should Know

Act-On

What’s a marketer’s real job? It’s to sell stuff, sure. But there are many elements to selling. It’s crafting a message, raising awareness, getting people to act. All of that involves influencing people. Persuading them. And, to do that, we have to know people, particularly their thought processes and behaviors. We marketers are, in a sense, professional persuaders. If that makes you itch a little, it’s okay. It makes me itch, too.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Revisiting Content Marketing Predictions For 2016

Marketing Insider Group

I thought it would be interesting to revisit some content marketing predictions […]. The post Revisiting Content Marketing Predictions in 2016 appeared first on Annuitas. The post Revisiting Content Marketing Predictions For 2016 appeared first on Marketing Insider Group. Content Marketing

The Customer Experience Story: Seamless and Not So Seamless

Modern Marketing

There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story.

The 10 Best Marketing Action Blogs of 2016

Act-On

By now the champagne hangover has finally faded, our in-laws have made their way home, and we’re settling into the new year. 2016 was a grueling year, for many reasons that we don’t need to mention (Carrie Fischer, and her mom … REALLY 2016?). While some people can’t wait to put the year behind them, we want to take a minute to revel in some of the best of 2016. Here are the 10 best marketing action blogs from 2016, appearing in no particular order except that they’re all #1 in our hearts.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!