markempa
APRIL 28, 2014
'Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. But it’s what you do with that gathered information that makes the biggest difference. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing.
ViewPoint
APRIL 29, 2014
'It''s a Problem for Sales and Marketing! “Weed the garden,” I said to the company president. “You have people who haven’t made quota in over a year and you’ve kept them employed, listened to their excuses, and accepted an inflated pipeline. Each week they knock themselves out telling you about everyone they spoke with and how the future will be better, but they give you little or no sales.” Non-producing salespeople drain cash and precious support resources,
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KoMarketing Associates
MAY 1, 2014
'We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts.
Crimson Marketing
APRIL 28, 2014
'It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing.
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Marketing Insider Group
APRIL 30, 2014
'“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.
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Biznology
APRIL 28, 2014
'At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say, rethinking?) about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?
B2B Marketing Traction
APRIL 28, 2014
'Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online.
Marketing Insider Group
APRIL 28, 2014
'Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard.
Crimson Marketing
APRIL 30, 2014
'What obstacles does the CMO face in the digital age? Let’s take a look at some recent statistics put together by Adobe and ExactTarget: Insights from Adobe 76% of marketers agree you. The post Big Data and The Rise of The CMO appeared first on Crimson Marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ANNUITAS
APRIL 29, 2014
'Spring – what a beautiful time of the year. A glimpse of warmer weather to come. Beautiful days. Life is good. Everyone needs change. Change is good. Change builds character. Change can also be painful. Is your marketing organization ready for a change? Take a look at five ways to make a change in your Demand Process to drive better results: 1.
Chris Koch
APRIL 28, 2014
'I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods. But here’s the new wrinkle. The publishing industry is imploding because its products can be produced entirely via bits and bytes and therefore, the marginal cost, as Jeremy Rifkin p
Biznology
APRIL 30, 2014
'A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. teenagers. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. In six months, Facebook fell from holding the top spot with 27 percent to being in second place at 23 percent.
Crimson Marketing
MAY 2, 2014
'Selling adult diapers is hard enough as it is, why make it more difficult with this creepy and uncomfortable ad? #BADMarketing (AdWeek). The post #BADMarketing from Poise appeared first on.
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Digital B2B Marketing
APRIL 29, 2014
'Native advertising, and specifically native publishing programs, will struggle in the future. It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing.
Vision Edge Marketing
APRIL 29, 2014
'We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. If you’ve already dived into the deep end on models, congratulations. On the other hand, if you’re just dipping your toe into the water, have no fear, because while there may be a bit of a current, it is time to venture forth.
Biznology
MAY 1, 2014
'I was recently asked to critique a client’s presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She had a plausible schedule. A reasonable budget. It was a great plan and I am sure that her CMO will approve it. There’s just one problem. Her CFO won’t. And that’s the problem with most marketing plans that I see.
Convince & Convert
APRIL 27, 2014
'image from BigStock.com As social media matures, the problems we solve for our clients at Convince & Convert have changed. Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. A foundation of our work is benchmarking our clients’ social media efforts against their competitors.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Craftmanship
MAY 1, 2014
'There’s no shortage of Catholic school horror stories based on cruel and twisted treatment of grammar and high school kids taught by nuns, back in the days when these “Brides of Christ” wore black & white Medieval wardrobes featuring rosary beads long enough to hang by the neck any wise-acre who brought a Duncan yo-yo to class or tried to peek into the girls’ bathroom.
B2B Marketing Traction
APRIL 30, 2014
'According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011.
Biznology
MAY 2, 2014
'As an adjunct professor, I get to teach my students about marketing. One of the discussions we have is around the difference between marketing and sales. I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. They learn that sales people push out what organizations have, while marketers focus on what the market wants.
Convince & Convert
APRIL 30, 2014
'This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). Terry: Let’s talk about content marketing.
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Adobe Experience Cloud Blog
MAY 1, 2014
'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. This is clearly a win for marketers, but with increased prominence comes increased scrutiny from your Board of Directors – especially for venture-backed companies. Earlier this week, Lattice Engines, NEA, and Sequoia Capital brought together expert CMOs and marketing executives to discuss that very topic: h ow Boards of Directors are changing the way the
B2B Marketing Traction
MAY 2, 2014
'Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs).
SugarCRM
APRIL 28, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Convince & Convert
MAY 1, 2014
'April’s guests on the Social Pros Podcast brought in expertise from all different industries, with guests including Water.org , the global non-profit that aims to bring safe water to all ; Bob Pfeifer , who used social media to find his kidnapped son across the world; Ekaterina Walter and Jessica Gioglio , authors of the new book The Power of Visual Storytelling ; and software innovator VMware.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
APRIL 29, 2014
'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. That means that to stay relevant and effective, marketers need to stay on their toes. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine.
Industrial Marketing Today
APRIL 28, 2014
'What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
SugarCRM
APRIL 29, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
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