Webbiquity

MAY 30, 2010

What has 28 links and will make you laugh? This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Some of this content may not be suitable for most office environments, elderly relatives, children, pets, potted plants or those who simply lack any sense of humor.

Social Media 190

Social Media Social Marketing Paid Search Agency Advertising Agencies 190

Marketing Insider Group

JUNE 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing.

Lead Scoring 162

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 162

Writing on the Web

JUNE 4, 2010

What’s your positioning for your business? How are you unique? I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. I don’t write financial or health topics. My business site is at ContentforCoachesandConsultants.com. I also help coaches, consultants, authors, and other smart professionals with their online marketing.

Positioning 149

Positioning Content Marketing Banners Content 149

NuSpark Consulting

JUNE 3, 2010

The NuSpark Marketing Strategy Show on BlogTalkRadio.com begins Sunday, June 13 at 6:00pm, ET and continues every Sunday. Stay tuned for an hour of insights on marketing, advertising strategy and problem-solving for businesses! Topics will range from planning traditional media to website design and SEO, e-commerce strategy, blogging, social media, branding and analytics, and more. [.].

Marketing Strategy 142

Marketing Strategy Marketing & Strategy Planning Tagging 142

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Point

JUNE 1, 2010

You don’t have to be plugged into the new media scene to know that digital games are HOT. According to recent statistics, fully 65 percent of US households play some form of video or computer games. And those involved aren’t just kids: the average game player is 35. 40 percent of game players are women. The phenomenon doesn’t appear to be slowing down.

Advertising Agencies 140

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 140

Writing on the Web

JUNE 1, 2010

and Engage their Brains" alt=" 7 Ways to Grab Blog Readers Attention and Engage their Brains" />. and Engage their Brains" width="75" height="110" /> What’s the first thing you need to do to grab readers’ attention when writing a fresh blog post? 1. If you’ve been reading this blog for any length of time, you know I always say, “ Start with a question !

Eye-Tracking 147

Eye-Tracking Comparison Traffic PR 147

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . Respect the fact that you know the product, the writer knows good writing.

SME 139

SME Copywriting Rules Features 139

Smashmouth Marketing

JUNE 1, 2010

So, for a few days last week in Boston and her surrounding suburbs, it was extremely hot. I'm not talking "spring time" hot, like in the upper 70's. I'm talking about temps in the 90's! I'm a big guy, and I can tell you this -- I can't stand the heat. I hate it. Some days I think the only reason I stick around the Northeast is for the sports, and there are days when they make me cringe, too.

B2B 136

B2B Paid Search Agency Positioning Personalization 136

Convince & Convert

JUNE 3, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search What BP Can Learn from Umpire Jim Joyce June 3rd, 2010 |Written By: Jay Baer | View Comments Tweet We don’t ask for much, really.

Social Media 156

Social Media Media PR Webinar Metrics 156

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Or to illustrate any other type of web content, such as web pages or sales letter pages? It’s rare that I don’t take an extra ten minutes to select a photo for each of my blog posts.

Content Marketing 146

Content Marketing Trigger Marketing Content RSS 146

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Paper 122

Paper Class Conference Planning 122

NuSpark Consulting

MAY 31, 2010

It’s never too late to analyze marketing strategies and start the road to a strategy that will increase ROI. Here are some items to consider when you reevaluate: 1. Combine email with social media. All email communication should include options for users to share your content within social media channels such as [.]. Tags: Content Lead Nurturing Marketing Strategy.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy B2B Marketing Lead Nurturing 116

B2B Memes

JUNE 2, 2010

A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory. The only exception he admits is any journalist who plans to quit the business before 2020. Personally, I don’t need convincing.

Training 112

Training Advertising Mediums Webinar Metrics Customer Surveys 112

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Writing on the Web

JUNE 3, 2010

There are two great blog posts over at the newly launched Content Marketing Institute blog. If you’ve haven’t subscribed to this yet, do so. It has great promise for becoming THE place to get updates on how to “do&# content marketing. Here are the two posts I paid the closest attention to so far (although I probably should read the others as well…): 5 Ways to Extend the Reach of Your Ebook by Michele Linn.

Tips 122

Tips Content Marketing Best Practices Content 122

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Biznology

JUNE 3, 2010

Image via Wikipedia. by Frank Reed. Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media "professional" has the nearly automated response of "Everyone does it! It's easy! It's cheap! It's great!" Someone more firmly rooted in reality will say that many companies are having great success using social media for lead generation and other business needs, but that not everyone is on board yet.

Social Media 104

Social Media Paid Search Agency Companies Media 104

Paul Gillin

JUNE 4, 2010

My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Here are my notes from David’s presentation this morning to the Mass. Tech Leadership Council’s Social Media Summit. These are adapted from my tweets from the event, but hopefully are self-explanatory.

Web 2.0 99

Web 2.0 Wikipedia Transparency Advertising Mediums 99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Adobe Experience Cloud Blog

JUNE 1, 2010

While every marketing position likely requires a mix of writing, lead generation , public speaking, decision-making, networking, critical-thinking and researching skills, there are a few key skills that every marketer needs to have mastered. These include: Analytics skills – Take responsibility for your marketing. This includes creating the reports you need in order to make good decisions.

Peer-to-peer 92

Peer-to-peer Planning Forecasting Marketo 92

Industrial Marketing Today

MAY 31, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post.

Optimization 76

Optimization SEO Buying Cycle Web 2.0 76

Biznology

JUNE 3, 2010

Image via CrunchBase. It almost sounds magical--a system with an on-demand supply of incredibly cheap labor (pennies for many tasks) that is available by simply posting a request on a Web site. Amazon's Mechanical Turk and other crowdsourcing sites have revolutionized the way companies do intensive manual labor on computing tasks. So, you might want to consider using crowdsourcing for your Internet marketing jobs.

Internet Marketing 87

Internet Marketing Paid Search Agency Amazon Marketing 87

ViewPoint

JUNE 2, 2010

Lead Generation 152

Lead Generation Sales Leads Leads Lead 152

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Adobe Experience Cloud Blog

JUNE 3, 2010

What do you do when you don’t have the names or e-mails of qualified prospects? While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. Do you hinder relationship building due to these circumstances?

Lead Nurturing 75

Lead Nurturing Social Media Sales Qualified Leads Lead Scoring 75

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content pre

Marketing Websites 74

Marketing Websites Web 2.0 Work Management Buying Cycle 74

Biznology

JUNE 1, 2010

Image via CrunchBase. You've seen the ads: "There's an app for that." There does seem to be an app for just about anything when you own an iPhone, so you'd think that Google might be worried about Apple's big lead in the important mobile marketplace. But I think they aren't very worried. I think that things are going just as Google has hoped. Read on to find out why.

Google 87

Google Budget Programs API Mobile Advertising 87

ViewPoint

JUNE 4, 2010

Lead Generation 139

Lead Generation Leads Lead Marketing Qualified Leads 139

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

MAY 30, 2010

With Q2 halfway over, it’s the perfect time of year to recognize areas of improvements and make positive changes. Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy.

B2B Marketing 72

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 72

MLT Creative

JUNE 4, 2010

I read this morning that the great John Wooden has entered the hospital and is in grave condition. He's 99-years-old, and we certainly wish him comfort and recovery. If you're not familiar with the college basketball coaching legend, he brought his UCLA Bruins to 10 NCAA championships in 12 years and produced an unbelievable winning streak of 88 games.

Rules 65

Rules Advertising Agencies Deliverability Paid Search Agency 65

Biznology

JUNE 2, 2010

Image via CrunchBase. I see you all the time. Small business owners that open their Google Alerts each morning wondering if this will be the day that some customer popped off in front of hundreds or thousands of people. They are waiting in dread for some nutjob to post that awful review that undoes years of work in customer service. If you are living in fear of a bad Yelp review, maybe you should check out my latest post on Search Engine Guide, " Does the Internet show the true colors of your bu

Public Relations 80

Public Relations Business Internet Marketing Tagging 80