Sat.Jan 21, 2017 - Fri.Jan 27, 2017

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Three Reasons Why Your B2B Thought Leadership Fails

B2B Marketing Insider

Content marketing should be one of the most effective means for advisers to reach their target audience. But marketing directors are clearly not exploiting this opportunity to its full potential. Our Value of B2B Thought Leadership Survey reveals why.

Survey 193

Trending Sources

Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM.

Survey 130

Empathetic Marketing: How To Connect With Your Customers

B2B Lead Generation Blog

Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner ( @BrennerMichael ) the CEO of MarketingInsiderGroup.com.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

#FlipMyFunnel Launches Account Based Marketing University

Customer Experience Matrix

Not the ABMU mascot It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss.

More Sales Less Time

Your Sales Management Guru

More Sales/Less Time. -A A book review-. If want to exceed your sales goals this year-read this book…. I am not sure how some people do it? Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books. This book sets a different tone from her past books, Selling to Big Companies, SNAP Selling and Agile Selling.

Sales 83

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.

When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline

Hubspot

I don't know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

4 Secret Weapons for Sales Enablement

Modern B2B Marketing

Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the.

Modern Marketing

With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year.

Trust 108

The Goldfish Conundrum: How to Create Content for Short Attention Spans

Hubspot

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Paid online influencer marketing is fully mainstream

Biznology

Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise.

The difference between “free speech” and politicizing your brand

grow - Practical Marketing Solutions

By Mark Schaefer. Undeniably, there’s a blurring between public and personal in the digital world today. It’s just so easy to be reactive on Facebook and the other social platforms that perhaps we lose sight of the public consequences of what we’re doing.

Welcome to Marketing In The Engagement Economy

Modern B2B Marketing

Author: Steve Lucas You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Bizible Partners with CallTrackingMetrics To Include Inbound Calls In B2B Attribution Reporting

bizible

Today, I’m happy to announce a Bizible integration with CallTrackingMetrics. Through this integration, Bizible will now track and report marketing channel and related information for inbound calls in the same way as all other marketing channels.

Overcoming the Challenges of Big Data for the Small Business Marketer

B2B Marketing Insider

There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. Big data can be a powerful resource for marketers when building a campaign as you are basing decisions off of hard data and not your own assumptions.

3 Steps to Reduce Churn and Increase Revenue

Modern B2B Marketing

Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e.

46 Facts Every Entrepreneur Needs To Know [Infographic]

Hubspot

Popular culture makes entrepreneurship seem very appealing. Between "Shark Tank," "Joy," and "The Social Network," it can be hard to deduce what the experience of founding and running your own business is truly like.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Why CMOs Need To Be Bullish On Mobile DMPs

Modern Marketing

Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured.

Find New Customers But Keep The Old – One Is Silver And The Other Is Gold

B2B Marketing Insider

Sometimes browsing the latest trends in marketing can be like walking through a carnival. There are plenty of half-baked ideas, and digital obsessions beefed up with content marketing lingo like an MMA fighter on steroids. But not the meaty answers that you seek. Do you feel like this?

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change. This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies.

63 Web Design Terms Every Marketer Should Know

Hubspot

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How to Build a Social Media Dream Team

Modern B2B Marketing

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—it’s one of the most effective (and perhaps cost-effective) channels to connect with your audience.

Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.

Modern Marketing

As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation.

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in.

4 of the Best Growth Hacking Experiments to Try in 2017

Hubspot

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results