Sat.Sep 24, 2016 - Fri.Sep 30, 2016

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Neuroscientist, Antonio Damasio stated, “ We are not thinking machines that feel, we are feeling machines that think. ”

Sales 331

How CMOs Can Make Sense of Today's Technology Landscape

Oracle

Quick question: How many martech vendors and solutions do you think are currently available as we speak today? A thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to the martech tracking guru Scott Brinker.

How to Measure the Revenue Impact and ROI of Webinars

bizible

Webinars are an important component of many B2B marketing programs. They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. However, according to a report by Millward Brown (gated), when it comes to measuring ROI, webinars are the most difficult channel for marketers.

Lead Generation Metrics You Should Be Aware Of

Marketing Insider Group

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your […]. The post Lead Generation Metrics You Should Be Aware Of appeared first on Marketing Insider Group. Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Exploit the hours employees spend on social media

Biznology

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock.

More Trending

What is Account-Based Marketing? Everything You Need to Know

bizible

Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen. If you’re not doing it, you’re talking about how you can get started and what the benefits are. If you’ve heard the term and wondered, what is account-based marketing and how do I execute it successfully ? This post is for you. If you’re already doing ABM, skip down for tips, examples and information on ABM measurement.

The Massive Impact of Personalized Omni-channel Experiences

Marketing Insider Group

One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […]. The post The Massive Impact of Personalized Omni-channel Experiences appeared first on Marketing Insider Group. Content Marketing

Customer Marketing Ideas: Cate Vanasse of Egencia

Lattice

We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews

Keep Your Customers Coming Back in Times of Content Overload

Oracle

Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us is simple. Choose a Content Pros podcast and press play. Don't miss out on the chance to hear Justin Levy , Mike Stiles , Allen Gannett , David B. Thomas , and Jay Baer share their content marketing expertise.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A Scorecard for B2B Marketing Operations [Download Evaluation]

bizible

What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure. But how does an individual in a marketing operations role evaluate their personal success? And how does a company evaluate their level of sophistication in the area of marketing operations? This scorecard is meant to help with that.

5 reasons your business needs a mobile app

Marketing Insider Group

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group. Marketing Strategy Mobile

Mobile 207

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? If you haven’t, I suggest the buttered cat paradox. With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take the search engine optimization Wikipedia page for example.

Is This the Next Step in Marketing Automation?

Oracle

Friday Five , a curated collection of five recent articles on one topic. This time it's all about Marketing Automation. Personalized Videos: the Next Step in Marketing Automation. If you want to stay ahead of the game in the competitive binary options marketplace, then you need to ensure that you harness the power of the most effective marketing tools.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How To Decide Whether Marketo RCA Is Right For You

bizible

The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. And at some point an advanced marketing attribution solution is also implemented. Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible.

8 Tips To Up Your Content Marketing Game

Marketing Insider Group

One of the biggest mistakes many content marketers make that prevents them from maximizing their content marketing ROI is not creating a strategy. Publishing content without a strategy is like walking in a pitch dark room with your eyes blindfolded. If you’re creating content without purpose and direction, and are just publishing for the sake […]. The post 8 Tips To Up Your Content Marketing Game appeared first on Marketing Insider Group. Content Marketing

Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! The fall tends to take the team around the country and this year is no exception. Derek and Rebecca just got back from the Discover Forum in Seattle and next week, I’ll be headed to Las Vegas for Pubcon, where I’ll be hanging out, mingling with fellow marketers, and joining a few panels. Which ones?

Review 256

Going Global in Marketing Involves More Than Just Translating The Words

Oracle

Globalization is key to Modern Marketing. Global companies stand out from competitors, can work with remote teams in other countries, reach new and different kinds of customers and engage more deeply with segments in alpha cities. But as the Harvard Business Review points out , going global is “much easier to admire than to imitate.”

Words 203

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Important Changes to the B2B PR Rule Book, and Why It Matters

B2B PR Sense

It's an exciting time to be involved in PR. Yet, the methods for B2B PR have recently changed. Have you been changing with them? Find out how the new rules of PR affect your B2B company. The ins and outs of a B2B public relations strategy have evolved, and whether we like it or not, we're in a new age, where the rules have changed and we need to follow suit. Welcome to the new era of PR and B2B content marketing strategy.

PR 175

7 Ways To Get More Clicks on Twitter

Marketing Insider Group

With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. Content Marketing

Click 203

Cocktails & Content [San Francisco]: What We Learned from Our Panelists

RockContent

On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital. Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase. Rich Pearson – SVP Marketing and Categories @ Upwork. Elliot Brown – Head of Content @ Gusto.

Cross-Channel Orchestration: Customer Journeys Done the Right Way

Oracle

The digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great. They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences. The problem is, most customer journeys don’t actually work. In fact, we asked CMOs to assess their traditional customer journey efforts, and 96% of them expressed dissatisfaction with how they work today.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Five Content Marketing Tips for B2B Success

Webbiquity

Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. Image credit: Wikimedia.

Tips 229

Content Marketing Trends That Will Rule 2017

Marketing Insider Group

Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Content Marketing predictions trends

Rules 203

Customer Marketing Ideas: Amy Bills of Blackbaud

Lattice

“It’s Evolved Marketing” Customer success and customer advocacy go hand in hand. We been syncing up with some of the

The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? Like most complicated questions, the answer is going to be different for every company.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.