Sat.Aug 13, 2016 - Fri.Aug 19, 2016

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision?

Why Recruiting is Like Marketing


Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months!

What to Do When Your Content Marketing Falls Flat

KoMarketing Associates

Like most of us, I’ve been glued to my television the last 13 days watching Olympics. It’s my favorite time of every fourth summer, sitting on my couch in the comfort of my living room while people half my age break world records.

Social Media Is Not Your Content Marketing Hub

Marketing Insider Group

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

Is your content getting the reach it deserves? Are enough people seeing it? With our inboxes flooded seemingly every nano second with content, how do you ensure yours gets seen? To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips.

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More Trending

A Blueprint for Creating Share-Friendly B2B Blog Posts

KoMarketing Associates

Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with each day. .

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WTF Does Mark Hamill Know About Content Marketing?

Marketing Insider Group

This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions.

Peaches, Netflix, and Sales Intelligence – Try Before You Buy


“Try before you buy” is the new world order. Whether it’s a free month of Netflix, a $0.99 offer from Spotify, or the money back guarantee on P90X, we want/need to prove value before committing our wallets.

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How Does Content Marketing Help with SEO?


Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Selling With Content: What’s Repeatable and What’s Not?

Sales Engine

What does a perfect world B2B sales process look like? For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations.

Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies

Marketing Insider Group

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies.

5 Disastrous B2B Content Marketing Mistakes That Are Costing You Big

B2B PR Sense

Are you getting the payoff you rightfully deserve from your B2B marketing campaign? What mistakes could be standing between your efforts and rocking results? Discover what you need to change, then sit back and watch your results soar! Too Much Shameless Self Promotion.

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5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader


What was a bestseller, reaching 10,000 copies sold per year, in colonial America? Answer: Ben Franklin’s “Poor Richard’s Almanac.” This publication was essentially a variety show filled with poetry, weather forecasts, household hints, and historical tidbits.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Skills Today’s Lead Nurturers Must Have

Sales Engine

Your prospects are shopping online for solutions, with or without you. Whether or not your prospects know they have a problem your company can solve or not is irrelevant--they don't want to talk to sales people.

Brain Games: Discover the Psychology Behind Interactive Content

Marketing Insider Group

Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?” We’re glad you asked.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

Do you want to appear on the first page of Google's search results? Who doesn't? It is a much-coveted spot for any B2B company. So how do you stand out from the crowd and go from SEO wannabe to SEO master? Learn from the mistakes of those who have gone before you.

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How To Adopt ABM Predictive Analytics at Your B2B Organization


B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. Predictive ABM analytics take a typical ABM strategy a step further.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The State of Marketing Today: A Summary of New Research


Any marketer with more than 5 years under their belt has watched the industry undergo serious change. Those that began their careers a decade or more ago could never have imagined what their jobs would look like today. Hive9

How to Make Your Content More Sharable from Mobile Devices

Marketing Insider Group

Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.

Marketing is More than Automation


There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts. Her ears perked up. ‘I

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 easy steps to building ongoing thought-leadership content

Sales Engine

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore.

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The Importance of Offline Lead Generation

Marketing Insider Group

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Take an All-in-One Approach to Big Data Management


When it comes to tackling big data, there is rarely a one-size-fits-all approach. After all, each individual business has varying levels of time and resources they can sink into their data management, which will cause vast disparities in the ways businesses leverage and implement data.

3 Reasons for Low ROI from a Trade Show (with ways to improve)


One of the most popular avenues to generate leads is trade shows. Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution. During the trade show are opportunities to meet with colleagues for networking opportunities.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.