Sat.Aug 13, 2016 - Fri.Aug 19, 2016

Why Recruiting is Like Marketing

DiscoverOrg

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months!

What to Do When Your Content Marketing Falls Flat

KoMarketing Associates

Like most of us, I’ve been glued to my television the last 13 days watching Olympics. It’s my favorite time of every fourth summer, sitting on my couch in the comfort of my living room while people half my age break world records.

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Social Media Is Not Your Content Marketing Hub

Marketing Insider Group

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies.

13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

Is your content getting the reach it deserves? Are enough people seeing it? With our inboxes flooded seemingly every nano second with content, how do you ensure yours gets seen? To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips.

PR 224

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation

What are the five ways you can immediately improve your account based marketing (ABM) and selling? I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group.

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WTF Does Mark Hamill Know About Content Marketing?

Marketing Insider Group

This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions.

How Does Content Marketing Help with SEO?

Webbiquity

Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.

SEO 195

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision?

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader

bizible

What was a bestseller, reaching 10,000 copies sold per year, in colonial America? Answer: Ben Franklin’s “Poor Richard’s Almanac.” This publication was essentially a variety show filled with poetry, weather forecasts, household hints, and historical tidbits.

Help 173

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies

Marketing Insider Group

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies.

Entrepreneurial Inspiration: Saying Goodbye to an Amazing Woman

Webbiquity

I don’t normally publish personal reflections here, but I know many of you are entrepreneurs, or at least aspiring business owners. Many people want to “be their own boss,” but few would want that to happen quite this way. I hope you find the story inspiring.

Aging 159

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. Predictive ABM analytics take a typical ABM strategy a step further.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Brain Games: Discover the Psychology Behind Interactive Content

Marketing Insider Group

Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?” We’re glad you asked.

Marketing is More than Automation

ViewPoint

There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts. Her ears perked up. ‘I

3 Reasons for Low ROI from a Trade Show (with ways to improve)

DiscoverOrg

One of the most popular avenues to generate leads is trade shows. Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution. During the trade show are opportunities to meet with colleagues for networking opportunities.

Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty

bizible

On Oct. 18, hundreds of marketers will flock to Hiller Aviation Museum just outside of San Francisco for the Marketing Loves Sales conference. The conference revolves around aligning Marketing with Sales to focus on one common goal: revenue.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Make Your Content More Sharable from Mobile Devices

Marketing Insider Group

Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones.

Mobile 198

Inequality of pay undermining trust in CEOs and corporate brands

Biznology

Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. In 1965, the average ratio comparing CEO pay to the median worker’s was 20:1. Today CEOs earn more than 300 times that of a worker, or 300:1.

Trust 155

The State of Marketing Today: A Summary of New Research

Hive9

Any marketer with more than 5 years under their belt has watched the industry undergo serious change. Those that began their careers a decade or more ago could never have imagined what their jobs would look like today. Hive9

Why Email Marketing Is Still Effective

Modern Marketing

Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. 6 Reasons Email Marketing is Still an Effective Tool. For some reason, “older” has become synonymous with “obsolete.”

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Importance of Offline Lead Generation

Marketing Insider Group

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

5 Metrics to Ensure Sales and Marketing Harmony

Hive9

Marketing and sales have to work together to succeed. They just do. No one benefits when either group is adversarial, or even just disconnected. On the other hand, the results can be significant when the teams start to work together. Hive9

Sales 143

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!