Sat.Oct 22, 2016 - Fri.Oct 28, 2016

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. As B2B marketers, we are often challenged to explain the importance of targeting buyers across stages of the conversion funnel, rather than one stage exclusively.

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The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. In April of 2016 Puppet Labs repositioned as Puppet, in a rebranding that went far beyond just a name and logo change. Listen in, as Paige gets the story. In this episode: Planning for a rebrand. Launch timing for a rebrand. Involving employees.

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Scale Your Content Marketing Effectively with These Tips

Marketing Insider Group

Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. A single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays. Successful content marketing can be inherently difficult to increase in scale. […]. The post Scale Your Content Marketing Effectively with These Tips appeared first on Marketing Insider Group.

What Plato Can Teach CMOs About Customer Experience

Oracle

Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. That should come as no surprise to anyone. But what does Plato have to do with it? Glad you asked.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Selling into the “hidden opportunity market”

Avitage

We used to say, “sell ahead of the RFP.” ” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

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More Trending

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

Marketing Insider Group

If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying […]. The post Using Interactive Content to Capture Attention Early in the Buyer’s Journey appeared first on Marketing Insider Group. Content Marketing

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Oracle

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers. You’ve heard “right message, right time, right place” many times. It’s marketing automation that makes that happen.

5 Tips to Infuse More Personality into Your Content

Act-On

Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The answer is simple: lack of engagement. Sixty-six percent of B2B marketers claim that keeping people engaged is one of their top challenges. The digital noise is loud. As a result, marketers are having a difficult time competing.

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

6 Steps To Building An Effective Content Marketing Strategy

Marketing Insider Group

If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task. You’ve likely read a lot of blogs and even books on how to create a successful content marketing program, and are probably feeling pretty confused about what you should do next. If you’re not […]. The post 6 Steps To Building An Effective Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing

As the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability?

Oracle

What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet who was played by Martin Sheen, often ends conversations by asking “What’s next?” ” This is a good question to ask in general and I think it’s coming at a very appropriate time for email marketing, and especially and more personally for me on the deliverability side of the house.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US internet users will go online only via a mobile device in 2016.

Course 201

How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert.

Help 191

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Create A Successful B2B Marketing Campaign Budget

Marketing Insider Group

Launching a B2B marketing campaign for the very first time or for a new market can be hard. You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. So what can you do to get started? The […]. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group. Content Marketing

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Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

Oracle

Have you been wondering who to follow in content marketing? With so many so-called experts and influencers in this industry, it can be a daunting task to find the best advice from people with real experience. Randy Frisch and I have gathered the best of the best in one place, just for you. They have real stories, lessons learned, and advice to help other marketers like you.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. Researchers estimate that today it costs five times as much to acquire a new customer than it does to retain a current one.

3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. And so when martech companies come along promising instant answers to all our marketing challenges, we’re all ears. We all want the quick fix, right? Wish it were that easy. Listen, marketing technology is great, and in the right circumstances can make a big difference. But no company that I know of paved their way to marketing success solely by buying software.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Quantity vs Lead Quality: Achieving a Balance

Marketing Insider Group

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The more leads we have, the higher the chance that some of […]. The post Lead Quantity vs Lead Quality: Achieving a Balance appeared first on Marketing Insider Group. Content Marketing

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How AI Will Be A Game Changer In Mobile Marketing

Oracle

Merriam-Webster's two part definition of Artificial Intelligence or AI is "an area of computer science that deals with giving machines the ability to seem like they have human intelligence; the power of a machine to copy intelligent human behavior." " Make no mistake about it, AI is very much the "in term" around the marketing water coolers. And as such there is no shortage of pieces being written espousing the benefits of AI on the world of marketing.

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How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance

bizible

The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message. Often times buyer personas are just characters on a poster hanging on office wall. But can marketers get more use out of buyer personas? By creating personas inside reporting systems like the CRM, marketers can measure marketing performance in terms of how well they engaging audiences who fit persona criteria.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US internet users will go online only via a mobile device in 2016.

Course 179

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What Is a B2B Marketing Experience?

Tomorrow People

We are in the age of the customer. Consumers are now far more in control of their relationships with businesses than ever before as digital has revolutionised how we interact with the world and each other

Oracle Data Management Platform: Empowering True Identity Management

Oracle

As consumers increasingly interact with brands across a range of different devices and channels, the challenge of identity management for a marketer becomes paramount. We know that consumers don’t have a linear journey when engaging with a brand, they jump around between mobile apps, mobile web, desktop browsers, email, etc. leaving a trail of unique IDs along the way. Often times a consumer may do research on their mobile phone but ultimately transact on their desktop or laptop.

Mobile 213

Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat

Marketing Insider Group

“Listen to your audience.” ” Few sayings have become more rote in the tech world than that. Unfortunately, it’s the saying — not the practice — that’s gone mainstream. For whatever reason, rather than listen to a few highly engaged individuals interacting with your content, marketers and startups and media companies everywhere act like the strongest […].

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. Researchers estimate that today it costs five times as much to acquire a new customer than it does to retain a current one.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.