Using Top-of-Funnel Content to Drive SEO Results
OCTOBER 25, 2016
When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. As B2B marketers, we are often challenged to explain the importance of targeting buyers across stages of the conversion funnel, rather than one stage exclusively.