Sat.Apr 08, 2017 - Fri.Apr 14, 2017

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer.

Video 133

How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently. But I bet you already knew that. And you don’t just know it – you apply it to your business all the time.

Trending Sources

5 Strategies to Build Customer Relationships Through Content

bizible

Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique.

10 Things Marketers Need to Know About AI

Type A Communications

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to. read more.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

The Key to Overcoming Internal Alignment Challenges When Scaling Your ABM Strategy

bizible

Implementing an account-based marketing strategy is no easy feat. But once it’s launched, life becomes a lot easier, right? Wrong. There are several challenges that spring up when scaling an ABM strategy—transitioning it from a shiny new toy to a full and effective marketing strategy.

MQL 74

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

ViewPoint

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive.

10 Deal-Closing Sales Moves You Can’t Make Over the Phone or Email

Vidyard

They say that a picture is worth a thousand words, but what about a moving picture? For me as a sales professional, it’s worth millions. That’s because inside salespeople need to build trust, encourage empathy, and negotiate entirely over the phone or email.

Video 68

How AI Can Improve Customer Experience

Modern Marketing

It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action.

How to Become an Agile Marketing Machine

Marketing Insider Group

Top brands across industries, from eCornell to Verizon are adopting the nimble and unstoppable approach of agile marketing.

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark

Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game.

Why Social Proof Matters For Your Brand

Modern Marketing

Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years.

Brand 88

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

A few weeks ago, I had an alarming revelation: I'm a crappy listener. That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. Your eyes just glaze over whenever I talk about my job,” he told me. I couldn't deny that.

Want More Creative Marketing? You Need More Sensitive Marketers

Marketing Insider Group

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.

12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. It can be a little overwhelming, though, given there are over 120 sessions across the four day conference.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]

Hubspot

Color has a major impact on how we perceive the world around us. Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel -- it can also play a massive role in our brand preferences and buying habits.

How to Nurture Leads with Email Marketing

Marketing Insider Group

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms.

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. Nearly ten years after adding annotations, the video streaming giant is retiring them in favor of newer, more mobile-friendly calls-to-action.

How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]

bizible

CloudFlare’s team was looking for a way to connect demand generation efforts to pipeline being driven by Marketing, but was unable to through their CRM and marketing automation tools. In comes Bizible.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

19 Statistics About Millennials Marketers Should Know [Infographic]

Hubspot

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036.

What UX Design Can Teach B2B Social Media Marketers

Content Standard

It’s been a long day for our B2B social media manager. Coming from a background in businesses obsessed with UX design, snarky quote tweets, and lively Facebook conversations, this new work with an enterprise-scale B2B company feels very different.

Referrals: Your Untapped Source for Generating Leads

Marketing Insider Group

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing.

SMS 68

Less, But Better: 4 Practical Ways to Create Enough Engaging Content

Modern B2B Marketing

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity.

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg

If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way.

A/B 67

Inbound and Outbound: The Zen of Balanced Marketing

Act-On

In recent years you’ve undoubtedly heard a lot about “inbound” marketing ‒ promotional activities designed to attract a prospect to your destination, offer, or experience. Over the last decade, marketers have enthusiastically embraced inbound marketing practices and reaped its benefits.

Are Brands Wasting Their Money on Virtual Reality?

Contently

A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. While attending Social Media Week NY , I spotted a virtual reality (VR) football game: My time to become Tom Brady had finally arrived.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.