Sat.Apr 08, 2017 - Fri.Apr 14, 2017

Why Social Proof Matters For Your Brand

Oracle

Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years. Social proof, in short, is a way of convincing people to adopt certain behaviors, opinions or actions by providing a form of “proof” that this is the correct or normal thing to do. Classic examples of social proof. Social proof is the reason many medications will include a tagline like “The #1 recommended medicine by physicians.”

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The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers. Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals.

How to Nurture Leads with Email Marketing

Marketing Insider Group

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive. It has withstood. The post How to Nurture Leads with Email Marketing appeared first on PureB2B.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How AI Can Improve Customer Experience

Oracle

It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care. However, there are other issues that impact a customer experience as well, including response time.

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10 Tips to Optimize Your Account Based Marketing Program

NuSpark

Account Based Marketing programs are showing up in nearly every organization, but far too many show unimpressive returns—not because the strategy is flawed, but because the implementation is too shallow, too riddled with inefficiencies, or missing a key factor. To improve the efficiency and efficacy of your ABM program and see what it can really do, we recommend you optimize according to these ten tips: Make data collection and analysis priority one.

3 Tips For Affiliate Marketers In 2017

Marketing Insider Group

Are you an entrepreneur who is looking for another mode of revenue? Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […]. The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Marketing Strategy

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12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. It can be a little overwhelming, though, given there are over 120 sessions across the four day conference. With this many sessions, deciding which to attend can be tough, so we’ve pulled out the ones that are most relevant to B2B marketers who are data driven and focused on optimizing the entire funnel.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark

Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. Instead, they want him to create personal emails to each person he’s targeting. That’s just not what he does! He’s a conversationalist, not a writer.

Referrals: Your Untapped Source for Generating Leads

Marketing Insider Group

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. Referrals are potentially the most valuable. The post Referrals: Your Untapped Source for Generating Leads appeared first on PureB2B.

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The Key to Overcoming Internal Alignment Challenges When Scaling Your ABM Strategy

bizible

Implementing an account-based marketing strategy is no easy feat. But once it’s launched, life becomes a lot easier, right? Wrong. There are several challenges that spring up when scaling an ABM strategy—transitioning it from a shiny new toy to a full and effective marketing strategy. One of the biggest challenges is creating true alignment between Marketing and Sales. While marketing is in the name, Sales (and even Customer Success) plays a big role in executing an effective ABM strategy, too.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

“LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. Worlds. Largest. Network.

Want More Creative Marketing? You Need More Sensitive Marketers

Marketing Insider Group

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes. They’re the types of tasks that get you to perfectly average. But to differentiate, we need to rely more heavily on something others can’t copy and technology can’t commoditize: the creativity of your people. Read More.

Why Personalized Videos Are Dominating Content Marketing [Interview]

KoMarketing Associates

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.

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This One Lead Gen Metric Will Help You Show Marketing ROI

Contently

Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. Also a bunch of pictures of Rand looking like a railroad baron.)

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Make chatbot-ready videos for account-based marketing

Biznology

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea. Going forward, the underlying design of Microsoft Windows will be “Conversation as a Platform,” and chatbots will be in on most conversations. Chatbot enthusiasts think bots will replace websites and mobile apps altogether.

How to Become an Agile Marketing Machine

Marketing Insider Group

Top brands across industries, from eCornell to Verizon are adopting the nimble and unstoppable approach of agile marketing. Rooted in the disruption-hungry world of software development, agile is a powerful tech industry legacy that has proven itself to be the perfect solution to today’s toughest marketing challenges. How do we keep up with customer expectations, […]. The post How to Become an Agile Marketing Machine appeared first on Marketing Insider Group. Marketing Strategy

The AI Power Hour: Artificial Intelligence and Machine Learning, featuring Christopher Penn of Shift Communications [Podcast]

Ignite Tech

Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing.

How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]

bizible

CloudFlare’s team was looking for a way to connect demand generation efforts to pipeline being driven by Marketing, but was unable to through their CRM and marketing automation tools. In comes Bizible. Bizible tracks all touchpoints from lead create to deal won, allowing the team to move away from activity based metrics and move toward reporting on revenue. After using Bizible, the marketing team at CloudFlare was able to report 5x more marketing-driven pipeline.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to choose the best cloud-based LMS software

Biznology

Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. You can provide your learners with many useful benefits and enable them to learn and train at their own pace, while monitoring their progress and assessing them with the goal of making sure they acquire the highest level of knowledge they need.

Follow My Exciting … Insurance Blog: How to Make Any Industry Riveting

Marketing Insider Group

Compelling content sells. That’s great for those marketing for the so-called sexy industries like food, travel and leisure, and skydiving. For insurance brokerages, accounting firms, and plumbing repair services, getting people excited about your brand isn’t as simple. Yet, with creativity and some thinking outside-of-the-box, you can make any industry interesting, engaging, and worthy of […].

Scaling Your ABM Programs with the Lattice Data Cloud

Lattice

We are excited to announce the joining of Lattice in an exclusive partnership with Dun & Bradstreet to further advances marketers’ ability to scale ABM

5 Strategies to Build Customer Relationships Through Content

bizible

Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content. When a content marketing strategy is effectively implemented, a website can gain valuable traffic which then results in better search rankings.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.