Sat.Apr 08, 2017 - Fri.Apr 14, 2017

Trending Sources

5 Strategies to Build Customer Relationships Through Content

bizible

Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique.

How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently. But I bet you already knew that. And you don’t just know it – you apply it to your business all the time.

10 Things Marketers Need to Know About AI

Type A Communications

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to. read more.

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

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The Key to Overcoming Internal Alignment Challenges When Scaling Your ABM Strategy

bizible

Implementing an account-based marketing strategy is no easy feat. But once it’s launched, life becomes a lot easier, right? Wrong. There are several challenges that spring up when scaling an ABM strategy—transitioning it from a shiny new toy to a full and effective marketing strategy.

MQL 57

Why Social Proof Matters For Your Brand

It's All About Revenue

Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years.

Brand 82

Want More Creative Marketing? You Need More Sensitive Marketers

B2B Marketing Insider

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes.

Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture

Vidyard

If you’re lucky, at least once in your career you will have an opportunity to work someplace truly special. For me, Vidyard is that place. As a chief marketing officer, one of my core tasks is to communicate stories that engage people.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

A few weeks ago, I had an alarming revelation: I'm a crappy listener. That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. Your eyes just glaze over whenever I talk about my job,” he told me. I couldn't deny that.

How AI Can Improve Customer Experience

It's All About Revenue

It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care.

How to Become an Agile Marketing Machine

B2B Marketing Insider

Top brands across industries, from eCornell to Verizon are adopting the nimble and unstoppable approach of agile marketing.

What UX Design Can Teach B2B Social Media Marketers

Content Standard

It’s been a long day for our B2B social media manager. Coming from a background in businesses obsessed with UX design, snarky quote tweets, and lively Facebook conversations, this new work with an enterprise-scale B2B company feels very different.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

ViewPoint

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.

What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]

Hubspot

Color has a major impact on how we perceive the world around us. Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel -- it can also play a massive role in our brand preferences and buying habits.

12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. It can be a little overwhelming, though, given there are over 120 sessions across the four day conference.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Nurture Leads with Email Marketing

B2B Marketing Insider

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms.

3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts?

19 Statistics About Millennials Marketers Should Know [Infographic]

Hubspot

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036.

How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]

bizible

CloudFlare’s team was looking for a way to connect demand generation efforts to pipeline being driven by Marketing, but was unable to through their CRM and marketing automation tools. In comes Bizible.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Less, But Better: 4 Practical Ways to Create Enough Engaging Content

Modern B2B Marketing

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking.

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark

Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game.

6 Websites Every Growth Hacker Should Bookmark

Hubspot

I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.

Tactical vs. Strategic Marketing Professionals: What’s the Difference and Why Should You Care?

Marketri

No Marketing Results. Marketing Staff Turnover. Wasting Valuable Time. Wasting Financial Resources.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

10 Deal-Closing Sales Moves You Can’t Make Over the Phone or Email

Vidyard

They say that a picture is worth a thousand words, but what about a moving picture? For me as a sales professional, it’s worth millions. That’s because inside salespeople need to build trust, encourage empathy, and negotiate entirely over the phone or email.

Video 58

The Wall: Lessons in Content Strategy for B2B Tech Marketers

Content Standard

It’s a dog-eat-dog world in B2B tech marketing. With new SaaS companies coming out of the woodwork seemingly every week, and established competitors pouring ever more money into their marketing budgets , it’s no wonder that the space has come to feel claustrophobic as of late.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity.