Sat.Apr 08, 2017 - Fri.Apr 14, 2017

5 Strategies to Build Customer Relationships Through Content

bizible

Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique.

10 Things Marketers Need to Know About AI

Type A Communications

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to. read more.

Trending Sources

How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently. But I bet you already knew that. And you don’t just know it – you apply it to your business all the time.

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer.

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5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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The Key to Overcoming Internal Alignment Challenges When Scaling Your ABM Strategy

bizible

Implementing an account-based marketing strategy is no easy feat. But once it’s launched, life becomes a lot easier, right? Wrong. There are several challenges that spring up when scaling an ABM strategy—transitioning it from a shiny new toy to a full and effective marketing strategy.

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The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers. Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses.

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3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts?

Why Social Proof Matters For Your Brand

Modern Marketing

Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Want More Creative Marketing? You Need More Sensitive Marketers

B2B Marketing Insider

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.

Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture

Vidyard

If you’re lucky, at least once in your career you will have an opportunity to work someplace truly special. For me, Vidyard is that place. As a chief marketing officer, one of my core tasks is to communicate stories that engage people.

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

A few weeks ago, I had an alarming revelation: I'm a crappy listener. That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. Your eyes just glaze over whenever I talk about my job,” he told me. I couldn't deny that.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Nurture Leads with Email Marketing

B2B Marketing Insider

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms.

What UX Design Can Teach B2B Social Media Marketers

Content Standard

It’s been a long day for our B2B social media manager. Coming from a background in businesses obsessed with UX design, snarky quote tweets, and lively Facebook conversations, this new work with an enterprise-scale B2B company feels very different.

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

ViewPoint

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive.

What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]

Hubspot

Color has a major impact on how we perceive the world around us. Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel -- it can also play a massive role in our brand preferences and buying habits.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

How to Become an Agile Marketing Machine

B2B Marketing Insider

Top brands across industries, from eCornell to Verizon are adopting the nimble and unstoppable approach of agile marketing.

How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]

bizible

CloudFlare’s team was looking for a way to connect demand generation efforts to pipeline being driven by Marketing, but was unable to through their CRM and marketing automation tools. In comes Bizible.

How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

Content Standard

Retailers have invested in smart dressing rooms and mobile checkout. They have experimented with heat mapping in stores, as well as augmented reality. They continue to push their stores to the peak of innovation, looking to create an experience that builds customer loyalty, advocacy, and enthusiasm.

19 Statistics About Millennials Marketers Should Know [Infographic]

Hubspot

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Infographic: Why Your B2B Online Community Needs Advocacy

Influitive b2b

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. However, all that is changing. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are.

12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. It can be a little overwhelming, though, given there are over 120 sessions across the four day conference.

Less, But Better: 4 Practical Ways to Create Enough Engaging Content

Modern B2B Marketing

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking.

6 Websites Every Growth Hacker Should Bookmark

Hubspot

I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Are Brands Wasting Their Money on Virtual Reality?

Contently

A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. While attending Social Media Week NY , I spotted a virtual reality (VR) football game: My time to become Tom Brady had finally arrived.

Referrals: Your Untapped Source for Generating Leads

B2B Marketing Insider

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing.

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The Wall: Lessons in Content Strategy for B2B Tech Marketers

Content Standard

It’s a dog-eat-dog world in B2B tech marketing. With new SaaS companies coming out of the woodwork seemingly every week, and established competitors pouring ever more money into their marketing budgets , it’s no wonder that the space has come to feel claustrophobic as of late.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results