Sat.Apr 08, 2017 - Fri.Apr 14, 2017

How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently. But I bet you already knew that. And you don’t just know it – you apply it to your business all the time.

How to Nurture Leads with Email Marketing

Marketing Insider Group

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success.

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg

If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. It’s those mistakes that we’re going to focus on today so we can ensure you avoid them in the future. Read on to learn how.

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How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Not only are podcasts convenient for listeners, they’re a relatively simple, cost-effective content opportunity for marketers.

How to Become an Agile Marketing Machine

Marketing Insider Group

Top brands across industries, from eCornell to Verizon are adopting the nimble and unstoppable approach of agile marketing.

Six Ways Infographics Changed the Course of Human History

Webbiquity

Guest post by Payman Taei. A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

5 Strategies to Build Customer Relationships Through Content

bizible

Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique.

11 Marketing Lessons Learned from Hollywood

Act-On

We’ve just been through “award season” here in Los Angeles, culminating with the 89 th Academy Awards. The Oscars ceremony is the biggest night of the year in LA, the city I’ve called home for more than five years.

Referrals: Your Untapped Source for Generating Leads

Marketing Insider Group

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing.

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The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers. Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses.

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Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy.

Want More Creative Marketing? You Need More Sensitive Marketers

Marketing Insider Group

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes.

10 Tips to Optimize Your Account Based Marketing Program

NuSpark

Account Based Marketing programs are showing up in nearly every organization, but far too many show unimpressive returns—not because the strategy is flawed, but because the implementation is too shallow, too riddled with inefficiencies, or missing a key factor.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone.

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The AI Power Hour: Artificial Intelligence and Machine Learning, featuring Christopher Penn of Shift Communications [Podcast]

Ignite Tech

Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Christopher S. Penn is an authority on digital marketing and marketing technology.

“Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast]

Marketing Insider Group

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend … or foe?

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark

Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.

This One Lead Gen Metric Will Help You Show Marketing ROI

Contently

Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin.

Follow My Exciting … Insurance Blog: How to Make Any Industry Riveting

Marketing Insider Group

Compelling content sells. That’s great for those marketing for the so-called sexy industries like food, travel and leisure, and skydiving. For insurance brokerages, accounting firms, and plumbing repair services, getting people excited about your brand isn’t as simple.

Why Social Proof Matters For Your Brand

Modern Marketing

Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Make chatbot-ready videos for account-based marketing

Biznology

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea.

Webinar Recap: Planning & Performance in an ABM World

Hive9

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.

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Weekend Reading: “Full Funnel Marketing” by Matt Heinz

Marketing Insider Group

For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing. There is no sale without marketing and no marketing without sales.

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How AI Can Improve Customer Experience

Modern Marketing

It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.