Sat.Sep 23, 2017 - Fri.Sep 29, 2017

An Inside Look Premiere: A True Story of Executing Account-Based Everything

DiscoverOrg

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE).

Influencer Marketing: How to Nail Your Influencer Engagement

Onalytica B2B

Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.

10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up. That’s where influencers can make a huge difference.

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4 Brands That Are Using Email Marketing to Their Advantage

Act-On

Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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5 Powerful Ways to Use Social Proof in Content Marketing

Act-On

Capture more leads and greater results by leveraging social proof in your content marketing. Corporate

15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

6 Powerful Methods to Maximize Customer Lifetime Value (CLTV)

Marketing Insider Group

This article originally published on PostFunnel.com How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. Customer Lifetime Value, or CLTV is one of the most important metrics a business has for making smart decisions. You also […]. The post 6 Powerful Methods to Maximize Customer Lifetime Value (CLTV) appeared first on Marketing Insider Group. Content Marketing

Why Retailers Need To Move Beyond Cross Channel Marketing

Modern Marketing

The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Customer Data Platforms Spread Their Wings

Customer Experience Matrix

I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles, preceding Shop.org, and the Technology for Marketing conference in London, where BlueVenn sponsored me.

How to triple your digital marketing results

Biznology

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. And how do you motivate an action?

The Importance of B2B Storytelling

Marketing Insider Group

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […]. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Content Marketing

Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Modern Marketing

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

How to Use LinkedIn for Lead Generation

Webbiquity

Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. What do these numbers mean for you?

The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Well, I shared it, but in truth it wasn’t my view. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report.

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4 Updated Old-School Demand Generation Hacks that Still Work

Marketing Insider Group

Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services. While cutting-edge demand generation techniques are great, especially in response to the modern marketer’s dual challenge of higher customer expectations and higher C-suite expectations, the tried and true, […].

Meet more new clients with these 8 tactics

Biznology

For many growing professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

5 Advocate Marketing Success Stories All B2B Brands Can Copy

Influitive b2b

Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Honors are awarded in 10 key categories that recognize creative excellence, innovation.

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5 Steps to Create an Effective Editorial Calendar for 2018

ScribbleLive

It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode. One way to turn your strategy and editorial planning into implementation is through the effective use of an editorial calendar. Of course, there are many different tools, and even some varying theories, on how best to get going.

Micro-Content: The Most Important Content Type You Don’t Manage

Marketing Insider Group

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group […]. The post Micro-Content: The Most Important Content Type You Don’t Manage appeared first on Marketing Insider Group.

Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness

Biznology

This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. . Due to technical difficulties with our vendor, the recording doesn’t show Andrew and Mike’s video feed.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Inside Act-On: Preparing for GDPR Compliance

Act-On

Digital Marketing EU/UK Privacy and cybersecurity act-on deliverability GDPR

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Getting sales enablement right to increase results

B2B Lead Generation

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all.

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Why Customer Advocacy Should Be at the Heart of Your Marketing

Marketing Insider Group

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your best source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers […].

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Last week, the world got wind of the biggest Facebook algorithm change in years.

ABM Success: Plan, Execute, Evaluate, Breathe, Repeat

Modern B2B Marketing

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet.

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Weekend Reading: “Artificial Intelligence for Marketing” by Jim Sterne

Marketing Insider Group

For the 142nd episode of The Marketing Book Podcast, I interviewed Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications. So why do marketers need to know about artificial intelligence? Well, it’s already playing a role in marketing. But we’re still in the early stages. The author explains that artificial intelligence and the machine […].

The Marketing Ops Audit: Why It Matters and How to Do It Well

Measure Up Marketing

Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.