Launch Marketing

OCTOBER 5, 2022

75% of marketers currently use at least one marketing automation solution or tool , a number that has been steadily on the rise. However, many companies are still unsure of the value that marketing automation can bring to their company, while others are not even sure exactly what it does. The capabilities and benefits of marketing automation might not always shine front and center, but it often makes marketing processes more streamlined and easier to manage.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

Webbiquity

OCTOBER 4, 2022

The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has come in for criticism (root cause analysis is rarely linear, there is rarely as single root cause, there are rarely exactly five issues, etc.), the fundamental concept is sound.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

Eloqua 118

Eloqua Work Management Transparency Leads 118

Content Marketing Institute

OCTOBER 3, 2022

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.

Demand 119

Demand Tips Examples Generation 119

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

DivvyHQ

OCTOBER 4, 2022

Don't underestimate the importance of effective marketing workflows! Check out our latest article by guest contributor Yauhen Zaremba for expert tips and advice on how to streamline your workflows to improve your business' efficiency and effectiveness.

Business 78

Business Efficiency Tips Marketing 78

Tomorrow People

OCTOBER 4, 2022

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year. B2B organisations, however, are still slow to realise what the metaverse could do for their business.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

DivvyHQ

OCTOBER 1, 2022

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper. Check out our latest guide to learn how to execute your digital campaigns the right way.

Top of Funnel 96

Top of Funnel Planning Tactics Advertising Channels 96

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

"If you’re still in the earliest stages and need to secure the buy-in and budget to expand your ABM program, I’d like to offer a key piece of advice: ABM is a marathon, not a sprint.

Account Based Marketing 246

Account Based Marketing ABM Budget Programs Buy 246

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. As the saying goes, failure to plan is a surefire plan for failure. To pave the road to corporate success, every company needs a solid, actionable marketing plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

OCTOBER 5, 2022

Recently, the term “quiet quitting” has become a point of discussion across the business world, as workers everywhere embrace the idea of “acting their wage” — doing only as much as their job requires. It’s mind-boggling to think that before the pandemic, if a manager told a team member they were “coasting,” that person would have likely been embarrassed.

Customer Satisfaction 130

Customer Satisfaction Work Management Marketing Management Training 130

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. Ascend2 recently published the “Using Data-Driven Marketing to Predict Future Performance” report, and statistics suggested that most marketers (48%) now find data-driven marketing to be most useful for the customer experience/ journey mapping.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Top B2B marketing expert and influencer Marissa Pick on building strong customer experience and service strategies with people, processes, and technology

B2B Marketing 246

B2B Marketing B2B Marketing Strategy Marketing & Strategy 246

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Daily Egg

OCTOBER 2, 2022

Atom and Visual Studio Code offer similar HTML editing experiences. You get a modern interface with easily installable plugins presented in a. The post Atom vs. Visual Studio Code appeared first on The Daily Egg.

Marketing Websites 138

Marketing Websites 138

CopyBlogger

OCTOBER 4, 2022

If your goal is to get someone to keep reading your blog post, think back to the last time you. Continue Reading. The post Want Someone to Keep Reading Your Blog Post? Get Readers Glued to the Screen with These 3 Types of Action appeared first on Copyblogger.

Features 134

Features Content Marketing Content Marketing 134

Search Engine Journal

OCTOBER 1, 2022

Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience. The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.

Features 134

Features 134

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Let’s look at four B2B marketplace trends, in particular, that are accelerating digital marketing transformation.

Trends 246

Trends Account Based Marketing ABM B2B 246

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Daily Egg

OCTOBER 4, 2022

Google Ads and Facebook Ads are the two OG online advertising platforms. But who wins in the battle of the tech giants? The post Google Ads vs. Facebook Ads appeared first on The Daily Egg.

Ads 135

Ads Facebook Google Advertisements 135

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Search Engine Journal

OCTOBER 4, 2022

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts Share Key Actions To Raise Client Satisfaction appeared first on Search Engine Journal.

SEO 128

SEO ROI Best Practices Advertising Agencies 128

B2B Marketing Zone Submitted Articles

OCTOBER 3, 2022

The way your site is optimized for SEO has a significant impact on its ability to rank. You can optimize it by on-page factors (factors you have control over and can change on your website) and off-page factors (anything done outside of your site).

SEO 189

SEO Optimization Marketing Websites 189

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Daily Egg

OCTOBER 5, 2022

Have you ever had a horrific experience with a business that you couldn’t help but tell everyone about? Imagine that was your. The post ReputationDefender Review appeared first on The Daily Egg.

Business 131

Business Marketing Websites 131

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive.

Process 129

Process Content Marketing Content Creativity 129

Search Engine Journal

OCTOBER 4, 2022

Scale your content to new heights by investing in a great content marketing platform. Here are our top picks. The post 7 Best Content Marketing Platforms For An Effective Strategy appeared first on Search Engine Journal.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Effectiveness Content Marketing 126

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

BADS, short for Bad Ads, is a non-viral condition that affects businesses of all sizes. In mild cases, BADS will mainly hurt your wallet. But in the more severe cases, it can have serious impact on your overall business health. Are you suffering from BADS*? Find out by answering 8 simple questions.

Viral Marketing 190

Viral Marketing Ads Business 190

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Daily Egg

OCTOBER 6, 2022

Zoom Webinars and Zoom Meetings are both parts of the Zoom ecosystem—they’re both video conferencing solutions that are designed to help you. The post Zoom Webinars vs. Zoom Meetings appeared first on The Daily Egg.

Webinar Metrics 130

Webinar Metrics Video Marketing Design 130

Benchmark Email

OCTOBER 4, 2022

In the last ten years, email design has evolved from plain-text messages to fully-fledged HTML newsletters, including images, videos, and animation. As email design continues to develop, so do the trends that dictate those changes – while some email design trends come and go quickly, others have a lasting impact. In this article, we’ll provide… The post The 6 Biggest Email Design Trends Of 2022 So Far–And What We Can Learn From Them appeared first on Benchmark Email.

Design 124

Design Trends Advertising Benchmark Newsletter 124

Engagio

OCTOBER 4, 2022

From aligning on objectives to allocating resources, having an ABM leadership team will bring your account-based strategy to the next level. The post The ABM Leadership Team: 5 Reasons Why You Should Have One appeared first on Demandbase.

Account Based Marketing 118

Account Based Marketing ABM Allocation DemandBase 118