Sat.Feb 25, 2017 - Fri.Mar 03, 2017

The Demise of the White Paper is Greatly Exaggerated

The Point

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels?

Paper 140

Is Influencer Marketing 2017’s Most Trendy Trend?

Marketing Insider Group

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly?

Trends 192

Trending Sources

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on.

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have the aggregate experience of what they see, hear, and feel from us. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain.

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

Lead Nurturing’s Biggest Challenges

Marketing Insider Group

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run.

14 Visualizations Mapping The B2B Buyer Journey

KoMarketing Associates

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

The Do's and Don'ts of Infographic Typography [Free Guide]

Hubspot

The following is an excerpt from Do's and Don'ts of Infographic Design , a free guide we created with our friends at leading graphic design software company Venngage. If you'd like to access the full guide, click here.

3 Ways Artificial Intelligence Is Transforming B2B Marketing

Content Standard

The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door.

Make Your Content Marketing Influential by Understanding the Influencers

Marketing Insider Group

There is another benefit on top of the Influencer Marketing ROI we discussed earlier this week.potential when used for your marketing campaigns. Information.

ROI 114

3 Reasons to Attend Modern Marketing Experience 2017

Modern Marketing

Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. We’re hoping to see you there!

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]

Hubspot

Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages , to be found and discovered by new customers.

SEO 65

How Marketers Should Think About Customer Marketing in the Engagement Economy

Modern B2B Marketing

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences.

How Personalization Affects Lead Nurturing

Marketing Insider Group

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs.

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

Modern Marketing

Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

5 Simple Ways to Shape Your Content Through Your Culture

Modern B2B Marketing

Author: Josh Ritchie Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events. They plan their editorial calendar based on things like: New product releases and updates. Holidays. Company news. Current events. Trends. Conferences.

2017 Budget Friendly Tools and Tips to Organize Your Content

Marketing Insider Group

It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts.

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

Modern Marketing

According to Gartner, CMOs will likely spend more on technology than CIOs. Yet, there are many marketers that feel let down by the promise of marketing technology. Some say it’s not as easy as they thought/were promised it would be.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Mystery Solved: What Goes Into an Award-Winning Content Marketing Campaign that Sales Loves

Vidyard

As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. But we also make sure not to forget one of our key ‘customers’ when planning out new programs: our own internal Sales team.

Your Content Strategy Needs a Villain

Content Standard

Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch. Imagine Harry Potter growing up without his famous scar and infamous archenemy. Imagine Luke Skywalker with no father-figure angst. Perhaps our heroes would still be heroes without their bad-guy counterparts.

Is Agile Marketing a Productivity Booster or Buzzword?

Marketing Insider Group

It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad).

How Digital Connectivity Impacts Marketing Teams

Modern B2B Marketing

Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m I’m losing connectivity.”.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Introducing the Content Marketing Maturity Map

ScribbleLive

Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way.

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

chiefmartech

This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.

Dagnabbit: Why We Love Marketers Who Curse

Hubspot

We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here's one that I hope won't lower your opinion of me: I have a bit of a potty mouth.

How to Run an Effective Employee Advocacy Program on Social Media

Modern B2B Marketing

Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. But how many companies truly take that advice to heart? Employees are a vital component in helping brands expand their reach.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.