Sat.Sep 29, 2018 - Fri.Oct 05, 2018

B2B Lookalike Audiences Are Here, And The Future Looks Bright

LeadCrunch

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? I’ve been running Facebook ads for a long time. In fact, I’ve pretty much been on the platform since it was a thing. My expertise with the platform is predominantly because of my background as a B2C demand generation specialist. Simply put, Facebook offers some competitive advantages that most other platforms couldn’t dream of.

How Insights Into The B2B Lifecycle Can Prevent A Blind Spot In 2020

Tony Zambito

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.

Spot 159

3 Sure-Fire Tactics to Attract More Leads

Act-On

Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your lead generation efforts. Lead Generation

Half of Marketers Aren’t Getting CX Right, Here’s Why

Marketing Insider Group

Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX.

CMO 284

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

5 Things to Consider When Building Your Martech Stack

Reachforce

Your martech stack is essentially all of the marketing technology - i.e., tools and software - that your business utilizes together to create your sales process. So your lead generation technology, CRM, data management software, and more all makes up your marketing technology stack. Martech

Build 217

More Trending

Move Your Marketing Strategy Forward by Going Back to the Basics

Act-On

Adaptive Marketing Customer Marketing Marketing Strategy Personalization Buyer Personas customer experience customer marketing marketing automation marketing strategy

Top 10 Visual Content Rules You Probably Still Neglect

Marketing Insider Group

In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs.

Rules 282

How Does Data Management Software Fit Into Your Marketing Technology Stack?

Reachforce

We've been talking about marketing technology stacks, or martech stacks , a lot lately. This is because they are such a crucial element of the marketing team within a company.

How to Blow $100,000 on a Lead Generation Campaign

ViewPoint

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses).

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

GDPR after 4 months in, does it matter? TL:DR yes.

Act-On

Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming security regulations.

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5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

Marketing Insider Group

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions.

Six Benefits of Business Process Automation for Your Small Business

Webbiquity

Guest post by Kurt Webber. Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

About a week ago Google’s Ben Gomes, VP of Search, News, and Assistant, discussed three fundamental shifts in how the search engine intends to think about Search in the coming years.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Human-Centric Insights: A Matter Of Survival In 2020

Tony Zambito

As is most common in businesses today, there is enormous pressure to achieve short-term immediate results. Today’s hyper-focused mode of operating on the short leash can make it difficult for business leaders to step back, gather critical customer insights, and take a long-term view.

Level Up Your Customer Loyalty with Gamification

Marketing Insider Group

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? Of course you do. And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel.

Marketing Has a Best Practices Problem

Contently

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? What do you think you’d find if you did? I think we’d all encounter a gap.

Expert Insight: How Location-Based Data Is Helping Marketers Achieve Their Top Objectives

KoMarketing Associates

Marketers have a large amount of location data at their fingertips, but what do they do with all of it?

Help 158

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Most viewed part of Act-On’s Platform – now even more awesome!

Act-On

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level. Account-Based Marketing Demand & Lead Generation Lead Management

Act-On 139

Top 6 Killer Strategies and Best Practices for Your Next Event

Marketing Insider Group

With the Forbes Under 30 Summit this week, event season is almost upon us. From Advertising Week in New York, to DMEXCO in Germany, and countless others, now’s the time to make sure you are as prepared as possible for major industry events, no matter your clients level of participation.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Modern Marketing

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.

Should Your Brand Voice Stay the Same Across Social Channels?

Contently

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence. Hanks has enjoyed an illustrious film career precisely because he is not a character actor.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

4 Ways Technology Is Transforming Traditional Small Businesses

Biznology

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow.

Should You Buy B2B Leads in 2018?

Marketing Insider Group

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one.

Buy 188

Interview with Andy Crestodina

Onalytica B2B

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Location: Chicago, IL.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. Nearly 233 million of the world’s 3.7 billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Does your AI need a personality?

Biznology

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business AI need a personality? Everywhere you look, someone thinks it does. IBM wants you to love Watson. SAP has Leonardo.

The Essential Marketing-for-Leads Formula

Sales Lead Insights

Build a clean database Not every business can or will buy from your company.

Lead 130

6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020

Tony Zambito

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce. . In the last few years, we have heard plenty about insights-based selling.