Rev

SEPTEMBER 29, 2018

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? I’ve been running Facebook ads for a long time. In fact, I’ve pretty much been on the platform since it was a thing. My expertise with the platform is predominantly because of my background as a B2C demand generation specialist. Simply put, Facebook offers some competitive advantages that most other platforms couldn’t dream of.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Tony Zambito

OCTOBER 1, 2018

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Act-On

OCTOBER 2, 2018

Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your lead generation efforts.

Tactics 104

Tactics Leads Lead Marketing Qualified Leads 104

Marketing Insider Group

OCTOBER 3, 2018

In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs. Here are the top 10 content marketing rules you should abide by. 1. […]. The post Top 10 Visual Content Rules You Probably Still Neglect appeared first on Marketing Insider Group.

Rules 277

Rules Content Order Content Marketing 277

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

OCTOBER 2, 2018

Guest post by Kurt Webber. Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. Smaller companies are using smart tools to reduce their labor costs and improve efficiency when processing orders and managing the customer-relationship experience.

Small Business Marketing 183

Small Business Marketing Process Automation Enterprise Management 183

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Location: Chicago, IL. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Marketing Insider Group

OCTOBER 1, 2018

Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CMO Council reveals that about half of marketers – 47 percent – […].

CMO 277

CMO Custom Publishing Marketing Research 277

Influitive

OCTOBER 4, 2018

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

Class 165

Class Ad Building Organization Design 165

Tony Zambito

OCTOBER 3, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce. .

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. Yet, in most companies, the two departments operate independently—causing frustration and resentment on both sides. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate.

Practices 160

Practices Planning Allocation Best Practices 160

Marketing Insider Group

OCTOBER 4, 2018

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 […]. The post 5 Reasons To Prepare Now For The Year 2020 With Buyer Insights appeared first on Marketing Insider Group.

Interactive Marketing 212

Interactive Marketing Organization Marketing & Strategy Marketing 212

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 100,000 companies with up to three executive contacts in the right companies (no email addresses). 20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

Marketing Insider Group

OCTOBER 2, 2018

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? Of course you do. And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]. The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group.

Loyalty 205

Loyalty Top of Funnel Marketing Funnels Course 205

KoMarketing Associates

OCTOBER 4, 2018

Marketers have a large amount of location data at their fingertips, but what do they do with all of it? According to the “2018 Location-Based Marketing Report” conducted by Lawless Research and Factual, marketers that implement their data into their strategies see more success when it comes to achieving their primary objectives. To learn more about how marketers are leveraging location data and why they are doing so, we spoke to Brian Czarny, CMO of Factual, for more insight.

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

Biznology

OCTOBER 4, 2018

William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future. What’s more important is that you observe the present and figure out how your company can take advantage of what is possible.

SIC 139

SIC Personalization Content Marketing Content 139

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Zoominfo

OCTOBER 2, 2018

Data normalization. It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. A lot. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

Marketing Insider Group

OCTOBER 1, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more […]. The post Should You Buy B2B Leads in 2018?

Buy 204

Buy Leads Lead Marketing Qualified Leads 204

Adobe Experience Cloud Blog

OCTOBER 4, 2018

Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the focal point of a rebranding effort, which it often does, you’re missing the mark. .

Design 134

Design Thought Leadership PR Marketo 134

Biznology

OCTOBER 1, 2018

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business AI need a personality? Everywhere you look, someone thinks it does. IBM wants you to love Watson. SAP has Leonardo. Salesforce has Einstein. For you big companies left: Fermi, Curie, and Plato are up for grabs, I think.

Marketing AI 130

Marketing AI Personalization Amazon Google 130

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Resource Management Small Business Marketing 100

Marketing Insider Group

OCTOBER 2, 2018

With the Forbes Under 30 Summit this week, event season is almost upon us. From Advertising Week in New York, to DMEXCO in Germany, and countless others, now’s the time to make sure you are as prepared as possible for major industry events, no matter your clients level of participation. From attending the event and […]. The post Top 6 Killer Strategies and Best Practices for Your Next Event appeared first on Marketing Insider Group.

Practices 202

Practices Marketing & Strategy Best Practices Advertisements 202

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Biznology

OCTOBER 1, 2018

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow. Here are four technologies that have the power to transform your small business: Cloud Computing.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Act-On

OCTOBER 3, 2018

Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming security regulations.

110

110

Only B2B

OCTOBER 1, 2018

4 Old School Demand Generation Tactics That Still Work Demand generation has been an integral part of marketing for a long time now. But, over the years, the. The post appeared first on ONLY B2B.

Demand Generation 111

Demand Generation Demand Tactics B2B Marketing 111

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do.

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133