Sat.Sep 29, 2018 - Fri.Oct 05, 2018

B2B Lookalike Audiences Are Here, And The Future Looks Bright

LeadCrunch

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? I’ve been running Facebook ads for a long time. In fact, I’ve pretty much been on the platform since it was a thing. My expertise with the platform is predominantly because of my background as a B2C demand generation specialist. Simply put, Facebook offers some competitive advantages that most other platforms couldn’t dream of.

How Insights Into The B2B Lifecycle Can Prevent A Blind Spot In 2020

Tony Zambito

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.

Spot 161

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3 Sure-Fire Tactics to Attract More Leads

Act-On

Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your lead generation efforts. Lead Generation

Top 10 Visual Content Rules You Probably Still Neglect

Marketing Insider Group

In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs.

Rules 285

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

About a week ago Google’s Ben Gomes, VP of Search, News, and Assistant, discussed three fundamental shifts in how the search engine intends to think about Search in the coming years.

More Trending

Move Your Marketing Strategy Forward by Going Back to the Basics

Act-On

Adaptive Marketing Customer Marketing Marketing Strategy Personalization Buyer Personas customer experience customer marketing marketing automation marketing strategy

Half of Marketers Aren’t Getting CX Right, Here’s Why

Marketing Insider Group

Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX.

CMO 285

Interview with Andy Crestodina

Onalytica B2B

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Location: Chicago, IL.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Modern Marketing

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

GDPR after 4 months in, does it matter? TL:DR yes.

Act-On

Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming security regulations.

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5 Reasons To Prepare Now For The Year 2020 With Buyer Insights

Marketing Insider Group

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions.

How to Blow $100,000 on a Lead Generation Campaign

ViewPoint

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses).

Expert Insight: How Location-Based Data Is Helping Marketers Achieve Their Top Objectives

KoMarketing Associates

Marketers have a large amount of location data at their fingertips, but what do they do with all of it?

Help 170

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. Nearly 233 million of the world’s 3.7 billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020.

Level Up Your Customer Loyalty with Gamification

Marketing Insider Group

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? Of course you do. And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel.

Should Your Brand Voice Stay the Same Across Social Channels?

Contently

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence. Hanks has enjoyed an illustrious film career precisely because he is not a character actor.

What’s the missing link in personalized content marketing?

Biznology

William Gibson once said, “The future is already here—it’s just not very evenly distributed.” ” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Organizations Can Get Ready for the New Virtual Reality

Modern Marketing

Cross Channel Marketing Modern Marketing Resources

Top 6 Killer Strategies and Best Practices for Your Next Event

Marketing Insider Group

With the Forbes Under 30 Summit this week, event season is almost upon us. From Advertising Week in New York, to DMEXCO in Germany, and countless others, now’s the time to make sure you are as prepared as possible for major industry events, no matter your clients level of participation.

Marketing Has a Best Practices Problem

Contently

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? What do you think you’d find if you did? I think we’d all encounter a gap.

Does your AI need a personality?

Biznology

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business AI need a personality? Everywhere you look, someone thinks it does. IBM wants you to love Watson. SAP has Leonardo.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Advocamp Field Day 2018 Recap

Influitive

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

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Should You Buy B2B Leads in 2018?

Marketing Insider Group

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one.

Buy 222

Most viewed part of Act-On’s Platform – now even more awesome!

Act-On

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level. Account-Based Marketing Demand & Lead Generation Lead Management

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4 Ways Technology Is Transforming Traditional Small Businesses

Biznology

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!