Sat.Jan 28, 2017 - Fri.Feb 03, 2017

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging.

How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

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What Your Competitors Can Teach You About B2B Marketing

Marketing Insider Group

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view.

Bizible Introduces Custom Attribution Modeling With Machine Learning Recommendation

bizible

I’m excited to announce that Bizible now has full-funnel custom attribution modeling, which is the first and only B2B custom modeling backed by machine learning. This has long been our most requested feature and one that shows just how far B2B marketing measurement has come in just a few years.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Illustration by Nikita Kozin. In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain.

Banner 279

10 Content Creation Mistakes That Make Me Crazy

Act-On

What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. Here are ten of the most common content marketing mistakes I see: 1. You botched the headline. Headlines matter. A lot. Old school direct response copywriters would spend half their writing time on the headline. Because if you botch the headline, you’ve lost most of your audience. Headlines are even more important now, thanks to social media.

10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel.

Funnel 331

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Should We Stop calling it PR? The Case for Influencer Relations

Marketing Insider Group

The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century.

PR 267

ABM Quickly Evolved from Latest Trend to What Felt Like Full Adoption

Modern Marketing

Account-based marketing popped up in all corners of B2B marketing in 2016. Every martech vendor started offering it. Ever marketer implemented some form of it, or was planning to implement it.

Trends 276

The 24 Best Email Marketing Tools

Webbiquity

While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area.

Tools 285

The 10 most fascinating people in B2B marketing in 2016

Biznology

Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

Marketing Insider Group

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed.

How to Establish a Meaningful Lead Definition

ViewPoint

Walk out of your office and ask the first three marketers and the first three sales executives you encounter one question: What constitutes a lead? I suspect that you will get 6 almost entirely different answers to this essential, strategic question. Before technology came into play things were bad enough. With technology it is now possible to get more poor quality leads to sales faster than ever before. Most of them are a waste or wasted.

Lead 188

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

Modern Marketing

One of the definitions of the word align is to bring into cooperation or agreement with a particular group.

Class 266

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

Marketing Insider Group

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales.

7 Myths about Account-Based Marketing for the Unconvinced

bizible

While account-based marketing has generated a lot of buzz recently, it’s also surrounded by a fair amount of skepticism. Doubters wonder whether the strategy is actually as new, as effective, and as ‘easy’ as proponents tout it to be.

Why does Facebook want to build a phone?

Biznology

Recently, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid on the block, but Google ‘s Android phone has a higher market share.

How to Write SEO-Friendly Content for Inbound Success

Act-On

You’ve been tasked with writing a new page for your company’s website. It could be a blog post, a new product page, or a new landing page. Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. But what does that mean? What is Google’s mission? Well, Larry Kim, CEO of Wordstream , succinctly put it like this: “ to provide the best results to searchers.”. And, on your end as a writer, how can you deliver the best results to searchers (and Google)?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

20 Steps To Take After Your Next Marketing Event

Marketing Insider Group

This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017.

Spamhaus Risk and the Future of Email Acquisition

Modern Marketing

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.

PSA: your virtual online friends are part of your family

Biznology

I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. No matter how much I try to diminish the import of my time in a buttless gown and adjustable bed, ten days is ten days. While I was there, I felt vulnerable, embarrassed, self-conscious, and stupid.

Online 173

8 Content Marketing Mistakes to Avoid in the New Year … and Always

Act-On

Marketing requires us to play the long game. Only a handful of marketers are able to hit a home run every time they step up to bat. Let’s face it, we’ve all had our share of flops. But failures can be learning experiences, and a mistake or misstep can provide valuable insight into what to avoid in the future. The start of a new year is a good time to re-evaluate what you’re doing right ‒ and, perhaps more importantly, what you can improve upon.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!