Sat.Jan 28, 2017 - Fri.Feb 03, 2017

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel.

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16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance.

Trending Sources

How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Illustration by Nikita Kozin. In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

What Your Competitors Can Teach You About B2B Marketing

Marketing Insider Group

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view.

5 Ways to Make Your Content Speak to a Business Audience

Reachforce

You want your content to make an impression. You want your business-to-business (B2B) customers talking. You focus on recent market events, emerging industry trends and the latest news.

Why Video Should Play a Big Role in Your Account Based Marketing Tactics

Vidyard

For many marketing organizations, ABM is a powerful acronym these days. To helps marketers harness that power, we hosted a few ABM marketing expert panelists last week to chat about account-based marketing, and the secret weapon you can arm that can make your ABM program truly remarkable in 2017.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. It might seem a little bit intimidating.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Top SEO Trends To Watch in 2017 [Infographic]

Marketing Insider Group

This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016.

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How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

ScribbleLive

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. Monkey See, Monkey Do… But Better.

Spamhaus Risk and the Future of Email Acquisition

Modern Marketing

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.

6 Video Tips for Small Businesses on a Budget

Vidyard

Everything we do, it seems like we’re looking for the most efficient way to do it. Whether we’re buying sliced apples from the grocery store or pre-painted building materials from the hardware store, it has to be efficient, and it has to be inexpensive. That’s the name of the game in 2017.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

Marketing Insider Group

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales.

3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Who would want to associate their name with something Merriam-Webster defines as an “argument that involves many people who strongly disagree about something?”.

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Bizible Introduces Custom Attribution Modeling With Machine Learning Recommendation

bizible

I’m excited to announce that Bizible now has full-funnel custom attribution modeling, which is the first and only B2B custom modeling backed by machine learning. This has long been our most requested feature and one that shows just how far B2B marketing measurement has come in just a few years.

The Essential Artificial Intelligence Glossary for Marketers

Hubspot

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy.

How to Write SEO-Friendly Content for Inbound Success

Act-On

You’ve been tasked with writing a new page for your company’s website. It could be a blog post, a new product page, or a new landing page. Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. But what does that mean? What is Google’s mission? Well, Larry Kim, CEO of Wordstream , succinctly put it like this: “ to provide the best results to searchers.”. And, on your end as a writer, how can you deliver the best results to searchers (and Google)?

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

Marketing Insider Group

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses.

The Top B2B Content Marketing Trends to Watch This Year [Infographic]

Hubspot

If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.

The 29 Best Web Analytics Tools

Webbiquity

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it.

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

Modern Marketing

One of the definitions of the word align is to bring into cooperation or agreement with a particular group.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Should We Stop calling it PR? The Case for Influencer Relations

Marketing Insider Group

The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century.

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A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article.

10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties.

ABM Quickly Evolved from Latest Trend to What Felt Like Full Adoption

Modern Marketing

Account-based marketing popped up in all corners of B2B marketing in 2016. Every martech vendor started offering it. Ever marketer implemented some form of it, or was planning to implement it.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.