Sat.May 13, 2017 - Fri.May 19, 2017

Ensuring Successful Implementation of Your Marketing Technology


In today’s marketing environment it is no secret that businesses need to use marketing technology in order to become more competitive. However, implementing marketing technology poses challenges to businesses of all sizes. In fact, only 8% of businesses feel that marketing technology has been successfully implemented in the past. In order to overcome the challenges associated with implementing marketing technology it is vital that we take a new approach to the process.

7 Creative Ways to Generate More B2B Leads

Marketing Insider Group

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI. The post 7 Creative Ways to Generate More B2B Leads appeared first on PureB2B.


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Lead Generation 101: Using Analytics to Understand Your Website Traffic

Tomorrow People

Get increased and improved leads by using data intelligently. Lead Generation

Five social media courses make one social media strategy meal


When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. There’s a whole list of meals for a formal dinner — from the appetizer to the antipasto , then the pasta, meats, side dishes, insalata , cheese and fruit, dessert, coffee, and the digestivo. Talk about missing the bus.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Launch a Customer-Centric Sales Strategy


“ We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ” — Jeff Bezos. Customer Centricity Is More Important than Ever. It seems that it should go without saying that businesses need to be customer centric. However, in the constant drive for sales and profitability, companies sometimes forget who ultimately pays the bills.

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Automated Idea Generation - It's a Lifestyle Choice

Tomorrow People

Holding the badge of “Creative” in the unforgiving, fast-paced agency environment demands an imaginative view on the world. Mental blocks will not be tolerated. Marketing Automation

Introducing the CMO's Guide To Marketing Performance Management


Learn then execute. Learn then execute. CMOs and marketing leaders today are increasingly trying to close the gap between learning and creating impact through revenue planning and execution. Marketing performance management (MPM) encompasses the technologies and processes that enable marketing leaders to reduce cycle times between learning and execution. In this post we'll introduce a process to evaluate and improve your MPM. Acing Marketing Planning And Strategy.

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Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO


Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers. There’s a reason that retailers are spending more on digital advertising than ever before — outpacing expenses on virtually every other kind of traditional marketing strategy.

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Blogging Or Vlogging – Which One Is Right for Your Brand?

Marketing Insider Group

In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools for engaging your target market and generating leads. Just using the term ‘video’ in a […]. The post Blogging Or Vlogging – Which One Is Right for Your Brand? appeared first on Marketing Insider Group. Content Marketing

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

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Six Ways (Other than Inbound Links) to Improve Search Engine Ranking


The algorithms utilized by search engines like Google to determine how each search result should be ranked remain in a near-constant state of flux, with certain factors playing a more significant role, while others are no longer nearly as important as they once were.

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua


No matter what marketing article you read, thought leader you listen to, or conference you attend, everyone talks about delivering a connected customer experience. In today’s world, buyers interact with brands across different devices and platforms, and marketing leaders have come to realize that to differentiate themselves within the market, they need to adopt a true cross-channel strategy to connect with buyers regardless of the device or platform they use.

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Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation? appeared first on PureB2B.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Data Proliferation Evolves Sales and Marketing


Everyone collects data these days. This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing. The availability of account, contact, and buyer intelligence information, such as phone numbers for C-suite execs, funding event details, and personnel insights such as departures, hires, and promotions, has enabled forward-thinking companies to disrupt traditional markets like never before.

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How to conduct a business to business survey


There are six steps if you’re looking to conduct your own business to business survey. One, clearly define your objectives. Two, design a questionnaire which meets these and avoids common pitfalls (overly long with leading, double-barrelled, jargon filled, ambiguous questions). Three, pilot the survey. Four, decide whether telephone, online or face-to-face will get the best response rate. Five, incentivise it appropriately.

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How to Improve Thought Leadership Strategy with a Strong Vision Statement

B2B PR Sense

A vision statement adds strength to your thought leadership PR strategy. It's gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you're working towards, and support it. Your employees now have a roadmap for the future. Would you like to make your employees into loyal brand ambassadors who represent you with passion and bravado? How about a clear strategy that guides your company through the years to come?

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How to Obtain Better B2B Marketing Leads Without Wasting Money

Marketing Insider Group

When it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. One major area of discord between the two groups stems from their disagreement about who (or what) makes the “ideal” B2B marketing lead. Sales teams often blame marketing for providing them with “lousy” […]. The post How to Obtain Better B2B Marketing Leads Without Wasting Money appeared first on Marketing Insider Group.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

4 B2B Content Marketing Myths That Need To Die, According To Jason Miller


As a B2B content marketer, you’re under a lot of pressure. It’s harder to get prospects’ attention with the sheer volume of content that’s out there. You’re expected to create tons of new and exciting content—often all by yourself (or with limited resources). Plus, increasingly globalized audiences mean that you have to produce even more.

Why most B2B social media programs fail to generate real leads


If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to your blog articles and press releases? Would I see that you have a healthy number of followers and many of your employees have their personal profiles connected to your page?

Create a B2B customer journey map in six steps


Relationships are critical in B2B markets. That’s why every B2B organisation should have a customer journey map. A customer journey map visually depicts every step a buyer in your target market follows across the buying cycle. Such a customer journey map: Details the full journey – the trigger to purchase, the buying decision, the experience as a customer and the defection/lapsing process.

How to Maximize Your Thought Leadership ROI

Marketing Insider Group

Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI. The post How to Maximize Your Thought Leadership ROI appeared first on Marketing Insider Group. Content Marketing

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Content Strategists Take Social Shares Seriously (And You Should Too)


I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.” ” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. I’m not surprised.

How promotional merchandise magic can make the difference in your marketing campaigns


Image credit: Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It takes experience to pinpoint just the right promotional product to match with your company’s culture, brand, and customer expectations.

Create a B2B customer journey map in six steps


Relationships are critical in B2B markets. That’s why every B2B organisation should have a customer journey map. A customer journey map visually depicts every step a buyer in your target market follows across the buying cycle. Such a customer journey map: Details the full journey – the trigger to purchase, the buying decision, the experience as a customer and the defection/lapsing process.

Weekend Reading: “Future Marketing” by Jon Wuebben

Marketing Insider Group

For the 123rd episode of The Marketing Book Podcast, I interviewed Jon Wuebben, author of Future Marketing: Winning in the Prosumer Age. Wuebben argues there has never been a better time to be a marketer. But like everything else, marketing will change dramatically in the coming years. The next fifteen years will unleash unprecedented improvements […]. The post Weekend Reading: “Future Marketing” by Jon Wuebben appeared first on Marketing Insider Group. Marketing Strategy

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.