Sat.Apr 01, 2017 - Fri.Apr 07, 2017

The Future of Content Marketing — 3 Predictions You Need To Know

B2B Marketing Insider

Just when you believe you’ve caught up with all the greatest techniques and tools, you look up from all your hard work – the riveting video campaigns, your exciting new influencer partnership, hey, you’ve even become agile! only to find out the content marketing landscape is shifting again.

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The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.

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Trending Sources

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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5 Ways to Transform Your Content From Adequate to Awesome

B2B Lead Generation Blog

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, and share content with today’s changing sales landscape.

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

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4 Ways Big Data Improves Marketing Effectiveness

Reachforce

The effectiveness of a marketing strategy has always boiled down to one thing: sales. Marketing leaders ask themselves, “how much revenue can be attributed to a certain campaign?” And, perhaps more importantly, “how can we replicate those results in future campaigns with new prospects?”

10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

B2B Marketing Insider

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are.

6 New LinkedIn Features You May Have Missed

Hubspot

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.

Human-Centered Design: What It Is And Why It Matters in Marketing

Type A Communications

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi. read more.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos

Vidyard

Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product.

How To Beat Out Industry Leaders In Content Marketing

B2B Marketing Insider

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business.

Email Marketing vs. MA Solutions: Which is Right for Your Business?

Act-On

It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only.

Content marketing success and the crappy quality myth

grow - Practical Marketing Solutions

By Mark Schaefer. Here is the ultimate sign that some people are drinking too much of the content marketing Kool-Aid. A Facebook post like this: “The problem with content marketing isn’t that there’s too much content, it’s that there is too much crappy content.”

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

6 Easy Ways to Perfect Your Landing Pages

Modern B2B Marketing

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark.

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings.

My Email Deliverability Is Awful - Now What?

Modern Marketing

Although we all want to live in a world where every email message goes directly to the Inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy

Modern B2B Marketing

Author: Mike Tomita What kind of digital marketing are you doing? What works? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. The problem is that these seemingly straightforward questions require complex and nuanced answers.

Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage.

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Is Your B2B Content Boring Your Customers to Death?

KoMarketing Associates

It’s started to become cliche– the amount of people at conferences and during webinars that ask what they can create their content marketing campaigns around. They ask this because their industry is too technical or boring to employ the creativity shown in the many different marketing examples by speakers and experts. But the more often the question gets asked, the greater a need for an answer must be.

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The Scrappy Guide to Promoting Visual Content In 2017

B2B Marketing Insider

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Is Your Account-Based Marketing Program Putting the Cart Before the Horse?

Modern B2B Marketing

Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts.

22 Writing GIFs All Content Marketers Will Understand

Hubspot

Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.”. While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Whether it’s a creative block, a harsh critique, or an impending deadline, some days can feel like an uphill battle. Luckily, the highs of writing can more than make up for the lows.

Why Renew? Quantifying Realized Value is Required

The ROI Guy

When you sold the original solution, you had to answer key buyer questions: “Why Change?”, “Why Now?”, “Why You?”. Now, that you have won the business, the big question you are getting with more frequency is likely: “Why Renew?”

THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience

chiefmartech

This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

3 Ways to Make Personalized Marketing a Practice, Not a Goal

Modern B2B Marketing

Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?

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Lead your customers to your best online content: here’s how

Biznology

You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it.

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Successful B2B Lead Generation Measurement In 7 Steps

bizible

One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance. At the top-of-the-funnel people interact with content and these people get rolled up into accounts.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.