Sat.Apr 01, 2017 - Fri.Apr 07, 2017

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their own, why is it that when ‘influencer’ is popped in front that they are regarded in a similar light?

10 Ways CMOs Can Help Grow Their Companies

Oracle

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money. Yes I know, easier said than done.

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5 Ways to Transform Your Content From Adequate to Awesome

B2B Lead Generation

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, and share content with today’s changing sales landscape.

The Future of Content Marketing — 3 Predictions You Need To Know

Marketing Insider Group

Just when you believe you’ve caught up with all the greatest techniques and tools, you look up from all your hard work – the riveting video campaigns, your exciting new influencer partnership, hey, you’ve even become agile! only to find out the content marketing landscape is shifting again. Which means one of two things: […]. The post The Future of Content Marketing — 3 Predictions You Need To Know appeared first on Marketing Insider Group. Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach

KoMarketing Associates

I’m excited to announce the launch of our first report developed in coordination with Ascend2 : The State of Lead Generation – Benchmarks for the Complex Sale. In this report, we were specifically looking to understand the perspective of B2B marketers who are focused on a lengthy sales cycle, involving numerous purchase influencers. The key question asked: What strategies and tactics are significantly increasing lead generation effectiveness in a complex sale situation?

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Sales and Marketing: Tearing Down the Silos

Act-On

Sales is sales and marketing is marketing, and never the twain shall meet …. The view of sales and marketing as two separate, competing camps with two separate sets of interests is all too common in businesses and organizations. Silo mentality has become a major problem in organizations across the globe. Today the lines between sales and marketing teams have become blurred.

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Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. By doing this, businesses can tweak the reach of their messaging, so it only goes out to consumers […]. The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. Marketing Strategy

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To get the best prospecting data, use a broker

Biznology

Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources.

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Successful B2B Lead Generation Measurement In 7 Steps

bizible

One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance. At the top-of-the-funnel people interact with content and these people get rolled up into accounts. Both people and accounts have separate metrics such as clicks (leads) and velocity (accounts), making lead generation measurement difficult in B2B.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

“WTF Is Advocate Marketing?”, Plus 7 Other FAQs We Get About Advocacy

Influitive

At Influitive, we’re building a new software category around the idea of advocate marketing. Naturally, we get a lot of questions about what we do and how we do it. So, we’ve rounded up the most common ones we receive and answered them. But, we’re doing one thing differently: we’ve asked our customers—who are some.

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How to Improve Your Content Strategy with Influencer Marketing

Marketing Insider Group

Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person’s authority. People from all walks of life can act as influencers, but at this point, we are concerned about the influencers in the online […]. The post How to Improve Your Content Strategy with Influencer Marketing appeared first on Marketing Insider Group. Content Marketing

Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult. About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes.

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How to Produce Content for SEO; Content Factors for High Rank

NuSpark

Content marketing and search engine optimization have undergone drastic changes in the past few years, many of which were necessary and overdue to improve the user experience online. As a result, many marketers are unsure how to effectively reach their desired readership and maintain the highest SEO rankings. Understand Your Audience. Do you truly understand who your audience is or are you assuming they fit into a specific category?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Three Favorite Act-On Features that Help You “Tell and Sell”

Act-On

Once upon a time …. there was a marketer who thought the best thing about marketing is telling a company’s story to engage people, and that the best thing about marketing automation is how it helps you tell that story. And this is true, thought the marketer, even if your company’s product is “not very exciting” … like, for example, accounting software.

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10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

Marketing Insider Group

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are. To tell the truth, there is no a cookie-cutter answer to this question. […]. The post 10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies appeared first on Marketing Insider Group. Search Marketing

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Report: B2B Marketers Favor Internal CRM Data Over Third-Party Providers

KoMarketing Associates

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. The “B2B Data Market Industry Report” from Openprise found that 80 percent of B2B marketers who use five or more third-party sources for data are “very satisfied” with them. Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017.

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How co-working spaces are revolutionizing the workplace

Biznology

As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed. Many of today’s offices are built the same way they were fifty years ago—with small cubicles and enclosed workspaces—which is to say, not much has improved. Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The 6 Scientific Reasons Prospects Are Not Buying From You

The Forward Observer

There are six reasons why prospects don't buy from you, but just one is enough to kill a sale. Preempt these objections and you'll sell more. Is your sales team meeting its quota? Surveys show that nearly half of all salespeople fail to meet their quota every year. Well, it could be related to some Harvard Business Review research indicating that 63% of the behaviors that salespeople exhibit actually drive down their performance.

How To Beat Out Industry Leaders In Content Marketing

Marketing Insider Group

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy. So that […]. The post How To Beat Out Industry Leaders In Content Marketing appeared first on Marketing Insider Group. Content Marketing

Tying Your B2B Marketing to Revenue Attribution

Act-On

In this episode of the Rethink podcast, Act-On’s CMO Michelle Huff interviews Christine Vermes, Vice President and Head of Marketing at Full Circle Insights. They have a great and far-ranging conversation on B2C’s influence on B2B marketing, identifying what reporting numbers are most important, and they discuss their approaches to finding alignment with sales. They also chat about tying marketing activities to revenue and using those insights to help their own budgeting.

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My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown. But I have had several people ask me about it. They’re still trying rank higher in Google with this venerated SEO technique.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

The Scrappy Guide to Promoting Visual Content In 2017

Marketing Insider Group

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts. While the general marketing consensus tends to agree that visual content is more eye-catching and engaging, the problem […]. The post The Scrappy Guide to Promoting Visual Content In 2017 appeared first on Marketing Insider Group. Content Marketing

Back to Basics: The ABCs of a Successful E-Newsletter

Act-On

Today’s post is another in my recent back-to-basics series where I dissect some of the most common digital deliverables. Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Who is your audience ? This can be customers, prospective business partners, and even your own team. Write your e-newsletter accordingly.

Lead your customers to your best online content: here’s how

Biznology

You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer. Get an internal linking strategy.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.