Sat.Apr 01, 2017 - Fri.Apr 07, 2017

The Future of Content Marketing — 3 Predictions You Need To Know

Marketing Insider Group

Just when you believe you’ve caught up with all the greatest techniques and tools, you look up from all your hard work – the riveting video campaigns, your exciting new influencer partnership, hey, you’ve even become agile! only to find out the content marketing landscape is shifting again.

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20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos

Vidyard

Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product.

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The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.

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Email Marketing vs. MA Solutions: Which is Right for Your Business?

Act-On

It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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Human-Centered Design: What It Is And Why It Matters in Marketing

Type A Communications

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi. read more.

10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

Marketing Insider Group

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are.

5 Ways to Transform Your Content From Adequate to Awesome

B2B Lead Generation Blog

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, and share content with today’s changing sales landscape.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Lead your customers to your best online content: here’s how

Biznology

You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

ViewPoint

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. Often multiple times. And, at lot of times executives will say “I tried it and it didn’t work.” Many will acknowledge that the failure(s) were partially their fault. Candidly, when this kind of partnership doesn’t work it is the client’s fault in many situations, but not always.

How To Beat Out Industry Leaders In Content Marketing

Marketing Insider Group

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business.

6 New LinkedIn Features You May Have Missed

Hubspot

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown.

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4 Ways Big Data Improves Marketing Effectiveness

Reachforce

The effectiveness of a marketing strategy has always boiled down to one thing: sales. Marketing leaders ask themselves, “how much revenue can be attributed to a certain campaign?” And, perhaps more importantly, “how can we replicate those results in future campaigns with new prospects?”

6 Easy Ways to Perfect Your Landing Pages

Modern B2B Marketing

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark.

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Is Your B2B Content Boring Your Customers to Death?

KoMarketing Associates

It’s started to become cliche– the amount of people at conferences and during webinars that ask what they can create their content marketing campaigns around. They ask this because their industry is too technical or boring to employ the creativity shown in the many different marketing examples by speakers and experts. But the more often the question gets asked, the greater a need for an answer must be.

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My Email Deliverability Is Awful - Now What?

Modern Marketing

Although we all want to live in a world where every email message goes directly to the Inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations.

Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy

Modern B2B Marketing

Author: Mike Tomita What kind of digital marketing are you doing? What works? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. The problem is that these seemingly straightforward questions require complex and nuanced answers.

Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Scrappy Guide to Promoting Visual Content In 2017

Marketing Insider Group

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts.

To get the best prospecting data, use a broker

Biznology

Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely a data broker.

Is Your Account-Based Marketing Program Putting the Cart Before the Horse?

Modern B2B Marketing

Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.

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Last Chance to Register for Fast Forward on April 11

Vidyard

Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about.

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3 Ways to Make Personalized Marketing a Practice, Not a Goal

Modern B2B Marketing

Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience.

22 Writing GIFs All Content Marketers Will Understand

Hubspot

Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.”. While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Whether it’s a creative block, a harsh critique, or an impending deadline, some days can feel like an uphill battle. Luckily, the highs of writing can more than make up for the lows.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.