Sat.Apr 01, 2017 - Fri.Apr 07, 2017

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings.

The Future of Content Marketing — 3 Predictions You Need To Know

Marketing Insider Group

Just when you believe you’ve caught up with all the greatest techniques and tools, you look up from all your hard work – the riveting video campaigns, your exciting new influencer partnership, hey, you’ve even become agile! only to find out the content marketing landscape is shifting again.

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.

CRM 246

Human-Centered Design: What It Is And Why It Matters in Marketing

Type A Communications

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi. read more.

Design 223

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

Email Marketing vs. MA Solutions: Which is Right for Your Business?

Act-On

It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only.

Email 176

Real-Time Personalization 101: What It Is and When To Use It

Type A Communications

April 4, 2017 by Tim Cook Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready. read more. Marketing Carla Johnson The MX Group Tim Cook Type A Communications

How to Improve Your Content Strategy with Influencer Marketing

Marketing Insider Group

Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person’s authority.

How to Produce Content for SEO; Content Factors for High Rank

NuSpark

Content marketing and search engine optimization have undergone drastic changes in the past few years, many of which were necessary and overdue to improve the user experience online.

SEO 157

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown.

Link 156

4 Ways Big Data Improves Marketing Effectiveness

Reachforce

The effectiveness of a marketing strategy has always boiled down to one thing: sales. Marketing leaders ask themselves, “how much revenue can be attributed to a certain campaign?” And, perhaps more importantly, “how can we replicate those results in future campaigns with new prospects?”

Ready to Jump on the Instagram Bandwagon? Expert Tips to Help You Succeed

Marketing Insider Group

If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up.

Help 204

Sales and Marketing: Tearing Down the Silos

Act-On

Sales is sales and marketing is marketing, and never the twain shall meet …. The view of sales and marketing as two separate, competing camps with two separate sets of interests is all too common in businesses and organizations. Silo mentality has become a major problem in organizations across the globe. Today the lines between sales and marketing teams have become blurred.

Sales 149

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

To get the best prospecting data, use a broker

Biznology

Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely a data broker.

Broker 156

Video in Sales: The Ultimate Getting Started Package [Video]

Vidyard

Having been in sales and sales leadership for over 20 years it’s amazing how some things have changed and how some have seemingly stayed the same. Technology has helped with productivity and accessibility but it’s also created an environment where we have fewer personal connections.

Video 146

How To Beat Out Industry Leaders In Content Marketing

Marketing Insider Group

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business.

3 Things Your Team Must Do To Prepare For Account Based Marketing Success

Radius

In the deep sea of B2B selling, you can’t wait around for the right people from the right accounts to swim into your demand generation net – you need to hunt “big fish” with a targeted and strategic approach.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How co-working spaces are revolutionizing the workplace

Biznology

As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed.

Work 149

Last Chance to Register for Fast Forward on April 11

Vidyard

Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about.

Video 146

10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

Marketing Insider Group

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are.

Agency 202

An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin. A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies. Contact data is a very important priority to my clients,” he says.

Review 143

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Lead your customers to your best online content: here’s how

Biznology

You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it.

Link 147

Three Favorite Act-On Features that Help You “Tell and Sell”

Act-On

Once upon a time …. there was a marketer who thought the best thing about marketing is telling a company’s story to engage people, and that the best thing about marketing automation is how it helps you tell that story. And this is true, thought the marketer, even if your company’s product is “not very exciting” … like, for example, accounting software.

Act-On 141

The Scrappy Guide to Promoting Visual Content In 2017

Marketing Insider Group

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

Help 190

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

My 20 top social media marketing, search, and reputation business articles

Biznology

I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors.

Tying Your B2B Marketing to Revenue Attribution

Act-On

In this episode of the Rethink podcast, Act-On’s CMO Michelle Huff interviews Christine Vermes, Vice President and Head of Marketing at Full Circle Insights. They have a great and far-ranging conversation on B2C’s influence on B2B marketing, identifying what reporting numbers are most important, and they discuss their approaches to finding alignment with sales. They also chat about tying marketing activities to revenue and using those insights to help their own budgeting.

What Is Culture? The Values That Define Who You Hire, Promote and Fire

Marketing Insider Group

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “Culture” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content?

Successful B2B Lead Generation Measurement In 7 Steps

bizible

One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance. At the top-of-the-funnel people interact with content and these people get rolled up into accounts.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.