Sat.Apr 01, 2017 - Fri.Apr 07, 2017

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5 Ways to Transform Your Content From Adequate to Awesome

markempa

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, and share content with today’s changing sales landscape.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial

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The Future of Content Marketing — 3 Predictions You Need To Know

Marketing Insider Group

Just when you believe you’ve caught up with all the greatest techniques and tools, you look up from all your hard work – the riveting video campaigns, your exciting new influencer partnership, hey, you’ve even become agile! – only to find out the content marketing landscape is shifting again. Which means one of two things: […]. The post The Future of Content Marketing — 3 Predictions You Need To Know appeared first on Marketing Insider Group.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin. A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies. “Contact data is a very important priority to my clients,” he says. Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnov

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

ViewPoint

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. Often multiple times. And, at lot of times executives will say “I tried it and it didn’t work.” Many will acknowledge that the failure(s) were partially their fault. Candidly, when this kind of partnership doesn’t work it is the client’s fault in many situations, but not always.

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Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. By doing this, businesses can tweak the reach of their messaging, so it only goes out to consumers […]. The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group.

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“WTF Is Advocate Marketing?”, Plus 7 Other FAQs We Get About Advocacy

Influitive

At Influitive, we’re building a new software category around the idea of advocate marketing. Naturally, we get a lot of questions about what we do and how we do it. So, we’ve rounded up the most common ones we receive and answered them. But, we’re doing one thing differently: we’ve asked our customers—who are some.

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Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult. About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes.

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How to Produce Content for SEO; Content Factors for High Rank

NuSpark Consulting

Content marketing and search engine optimization have undergone drastic changes in the past few years, many of which were necessary and overdue to improve the user experience online. As a result, many marketers are unsure how to effectively reach their desired readership and maintain the highest SEO rankings. Understand Your Audience. Do you truly understand who your audience is or are you assuming they fit into a specific category?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Improve Your Content Strategy with Influencer Marketing

Marketing Insider Group

Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person’s authority. People from all walks of life can act as influencers, but at this point, we are concerned about the influencers in the online […]. The post How to Improve Your Content Strategy with Influencer Marketing appeared first on Marketing Insider Group.

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How co-working spaces are revolutionizing the workplace

Biznology

As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed. Many of today’s offices are built the same way they were fifty years ago—with small cubicles and enclosed workspaces—which is to say, not much has improved. Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces.

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Report: B2B Marketers Favor Internal CRM Data Over Third-Party Providers

KoMarketing Associates

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. The “B2B Data Market Industry Report” from Openprise found that 80 percent of B2B marketers who use five or more third-party sources for data are “very satisfied” with them.

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Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy

Adobe Experience Cloud Blog

Author: Mike Tomita What kind of digital marketing are you doing? What works? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. The problem is that these seemingly straightforward questions require complex and nuanced answers. Mainly because I know the person asking will try and apply the answers to their own digital efforts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Ready to Jump on the Instagram Bandwagon? Expert Tips to Help You Succeed

Marketing Insider Group

If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up. While relatively new when compared to Facebook (which purchased Instagram in 2012), Twitter, and Pinterest, Instagram has risen […].

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My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown. But I have had several people ask me about it. They’re still trying rank higher in Google with this venerated SEO technique.

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Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent.

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3 Ways to Make Personalized Marketing a Practice, Not a Goal

Adobe Experience Cloud Blog

Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience. While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties. To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Beat Out Industry Leaders In Content Marketing

Marketing Insider Group

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy. So that […]. The post How To Beat Out Industry Leaders In Content Marketing appeared first on Marketing Insider Group.

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A Spring Dandelion – Here today…and gone tomorrow

Ambal's Amusings

I am sleep deprived, caffeine deprived and carbs deprived today… which, for me, means being in a hallucinatory state. Even with all that going on today evening, this Spring dandelion looks beautiful to me. Because, I know, this dandeloin… like people… like moments… like life… will be… here today… and gone tomorrow.

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Launching An Advocacy Program Part 6: User Groups

Influitive

This is the sixth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the fourth post, we looked at best practices for.

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Is Your Account-Based Marketing Program Putting the Cart Before the Horse?

Adobe Experience Cloud Blog

Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. It follows on the heels of marketing automation, attribution , and other core themes that are becoming increasingly important as marketing becomes more data-driven.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

Marketing Insider Group

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are. To tell the truth, there is no a cookie-cutter answer to this question. […]. The post 10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies appeared first on Marketing Insider Group.

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How my Second Son Raises Me?

Ambal's Amusings

After raising one for 14 years, you would think I got some tricks of the trade under my belt. Sadly, no. I begin all over with the second one. Take for example, yesterday’s bedtime happenings. Adi stuck with homework. Kumar sitting beside Adi and playing chess on his computer. I am tasked with getting Ari to … Continue reading How my Second Son Raises Me?

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Operationalize Your Marketing ABM Programs with Lattice Predictive Ratings

Lattice

With Lattice Predictive Ratings, marketers can now manage volume targets for various marketing and sales programs in an automated way.

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6 Easy Ways to Perfect Your Landing Pages

Adobe Experience Cloud Blog

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark. So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Scrappy Guide to Promoting Visual Content In 2017

Marketing Insider Group

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts. While the general marketing consensus tends to agree that visual content is more eye-catching and engaging, the problem […].

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The Ultimate Guide to Content Marketing Strategy in 2019

SEMrush

Content Marketing offers a tremendous opportunity for businesses to boost their results — it allows you to improve your online reputation, build a community and grow advocates of your brand. Check this guide to learn how to develop a great Content Marketing strategy for your company in 2019, step by step.

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How to Rise Above Social Media Algorithms

Sprout Social

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the casual user who’s tired of sorting through dozens of Facebook posts from brands they followed five years ago and no longer care about, algorithms are amazing. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great.