Sat.Mar 25, 2017 - Fri.Mar 31, 2017

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason?

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. The question is, how do you get those leads? There’s no shortage of lead generation tactics.

Trending Sources

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.

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5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

Facing the truth isn’t easy. But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

More Trending

Best Practices for Revenue Ops: Data & Analytics

bizible

As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

The Short Shelf Life of a CMO

Great B2B Marketing

The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average […]. Chief Marketing Officer CMO

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4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

5 Steps to Hero: Using Story to Transform Social Media Reporting

Content Standard

Somewhere in the depths of a B2B corporation, there’s a bright social media marketing specialist fresh out of college who’s working to bring the company up to date with modern social media practice.

How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]

Hubspot

There's a reason most children's books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help explain complicated concepts better than text alone.

Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video

Vidyard

Breaking through all the marketing noise is hard enough on its own, but when your audience is other marketers, you have your work cut out for you. How do you engage people who spend every hour of their workday thinking through the same problem?

Click 58

4 Big Mistakes You Might Be Making with Your Marketing Personas

Modern B2B Marketing

Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

The Good News About CMOs and Data Driven Marketing

Modern Marketing

Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly. In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do here's some highlights from that post.

How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]

Hubspot

As we approach the year's second quarter, Google is already returning over 46,600 results for “ digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

What’s Ahead for Social Media: Live Video, Influencers, and Content

Modern B2B Marketing

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

3 Tips to Get More Attention with Localized Content Marketing

Marketing Insider Group

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing.

How Generations X, Y, and Z Consume Video Content [Infographic]

Hubspot

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform?

How to Form a Digital Marketing Strategy

Webbiquity

Guest post by Aaron McCann. In 2017, it’s essential for all businesses to have a solid digital marketing strategy to reach out and engage with customers.

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Need More Customers? Get Happy Employees!

Marketing Insider Group

What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? Happy employees create happy customers. Happy customers deliver referrals to your sales team. And happy employees deliver candidate referrals to your HR team. Sounds so simple right?

Is inbound vs. outbound antiquated in an ABM world?

chiefmartech

The following is a guest article by Sangram Vajre , co-founder and CMO of Terminus , founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco , May 9-11.

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How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

Hubspot

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation.

Explain the Complex Simply – Wise Words from Todd Hartley

Vidyard

Back in 2003, online video was in its infancy. YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs. But for Todd Hartley, founder and CEO of video marketing firm WireBuzz, the writing was already on the wall. Back then, Hartley was leading digital marketing for seven of the largest nationally-syndicated talk shows in Hollywood, and his job was to report what was most successful every week.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why Your Business Needs Outbound Lead Generation

Marketing Insider Group

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information.

The (Unwelcome) Death Knell of First and Last Attribution

Modern Marketing

I gave the complete works of Edgar Allan Poe to our nephew for Christmas. Poe is a great American poet and author, who undoubtedly, left his morbid mark on many of us.

Be Prescriptive: The Cure for Your Ailing Sales

The ROI Guy

Alinean Assessment tools CEB challenger selling Corporate Executive Board Demand Gen Report Diagnostic Assessment Executive Assessment Tools Pisello Prescriptive selling the challenger sale

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Marketing Lessons Learned from a Life of Swag Hoarding

Modern B2B Marketing

Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.