Sat.Mar 25, 2017 - Fri.Mar 31, 2017

5 Bulletproof Tips and Tricks for Sales and Marketing

Marketing Insider Group

Every time when you finally go into buying something, you want to end it up not with the value-priced product, you want to go with something wish-list product with all whistles and bells. Each marketer asks himself how to better work with sales and marketing. Sometimes the best way to achieve good results is to […]. The post 5 Bulletproof Tips and Tricks for Sales and Marketing appeared first on Marketing Insider Group. Marketing Strategy

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The Good News About CMOs and Data Driven Marketing

Oracle

Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly. In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do here's some highlights from that post. I referenced that, despite the fact that is the year 2017, research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. Yes surveys.

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What Is An Online Community, Anyway?

Influitive

Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

3 Tips to Get More Attention with Localized Content Marketing

Marketing Insider Group

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing. Localized content marketing is simply directing your efforts toward your local […]. The post 3 Tips to Get More Attention with Localized Content Marketing appeared first on Marketing Insider Group.

More Trending

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals! I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company.

When Can You Expect to See Content Marketing Results?

KoMarketing Associates

“When can I expect to see content marketing results?” ” It’s a question we hear all too frequently in the SEO world, especially when first starting out with client programs. And it’s understandable – clients are investing their time (and dollars) in content marketing and they want to know when those efforts will pay off, especially if they have to justify the expense to company leadership.

Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

Marketing Insider Group

Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less […]. The post Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season] appeared first on Marketing Insider Group. Content Marketing

What Email Marketers Need To Know About the Changes To Verizon Email Addresses

Oracle

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. The goal here is to outline the facts and provide direction for marketers on what to do with all the Verizon addresses in your list.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. It’s how companies like yours are staying competitive. Want to make it happen? It’s all about pinpointing the right writers for the job, streamlining your process, and arming your team with the knowledge they need.

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5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason? Though the marketing team was doing a great job generating raw inquiries at the top of the funnel, the sales reps weren’t receiving the number of “sales ready” leads they needed to hit their pipeline targets.

Why Your Business Needs Outbound Lead Generation

Marketing Insider Group

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so. The post Why Your Business Needs Outbound Lead Generation appeared first on PureB2B.

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Twenty percent is a big number, one that could mean the difference between beating your competitors and going out of business.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A Practical New Resource for SMBs: B2BMarketing.Technology Launches

Webbiquity

B2B marketing professionals are faced with an expanding universe of tools to help them produce, distribute, and measure the results of content marketing (among many other tasks) more effectively. But, particularly for small to midsized businesses, the marketing technology (martech) landscape presents as much confusion as promise.

Simple steps to website marketing success

Biznology

Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. Here are a few marks your site should absolutely be hitting. Keep navigation simple. If your site’s main navigation–or the sub-menus within sections–require even a moment’s thought for site visitors to understand, you’re going to lose their attention and, ultimately, their eyeballs.

3 Steps Before Purchasing a Marketing Tool

Marketing Insider Group

Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of it all, it seems that there is always a new marketing tool that promises to solve your current and ongoing marketing challenges. It can be tempting to add new tools to your marketing process or blame any current marketing deficiencies […]. The post 3 Steps Before Purchasing a Marketing Tool appeared first on Marketing Insider Group. Content Marketing

Best Practices for Revenue Ops: Data & Analytics

bizible

As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. But my recent pondering of the relationship of marketing and IT departments had me rethinking the question. On an anecdotal level, I’ve never seen or heard of a company where the marketing technology group was anywhere near the size of the IT department.

Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time

Biznology

Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders. While laying down the basic building blocks of our strategy, something became increasingly clear: he and many other leading digital marketers seem to be wholly centered on the delivery of offers. Now don’t get me wrong, offers are extremely important to measuring engagement and ultimately triggering a conversion.

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What’s Your Marketing Priority in 2017? Data, Social, or SEO?

Marketing Insider Group

Marketing is one of those industries where we are all constantly trying to do more, learn more, and come up with the buzz-building strategies that have never been done before. Like it or not, it’s just our nature not to settle or get too comfortable. Nor is it the nature of C-suite or our clients […]. The post What’s Your Marketing Priority in 2017? Data, Social, or SEO? appeared first on Marketing Insider Group. Content Marketing

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Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended? Marketing Planning Hive9 B2B

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What Is Thought Leadership and How to Attain It

B2B PR Sense

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". What Is Thought Leadership? Thought leadership means being an expert source and a reliable industry authority.

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3 Rules for Content Marketing in the Fake News Era

Contently

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing?

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How to Market E-Commerce in 2017

Marketing Insider Group

We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […]. The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. Marketing Strategy

Solving the last-mile problem for ABM

Lattice

Want ABM success? Having good account and contact data is critical to having contextual conversations with your target accounts

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.