Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content. And they still can’t get ranked. What’s wrong with SEO? There’s nothing wrong with SEO. But the theory as described is an oversimplification.

SEO 171

SEO Landing Page Keyword Custom Publishing 171

Navigate the Channel

JUNE 8, 2018

Marketing is something that is constantly changing. If you are not changing along with it, you can easily be left behind. Content marketing is no different. If you want your strategy to keep up and stay on top of content marketing trends and on the front page of Google, or perhaps get there for the first time, these are the 3 main areas to pay attention to this year. More Content.

Trends 50

Trends Trust Content Marketing Field 50

Webbiquity

JUNE 5, 2018

Guest post by Jon Terry. The planning for any strong marketing campaign should acknowledge one essential fact: change is inevitable. In business-to-business marketing strategy , the ability to constantly adapt on the fly is vital to your company’s success. So how do you approach a market that’s in a constant state of flux and manage to successfully develop a campaign that will carve out a place for your business?

Tools 183

Tools Deliverability Plan Measurement 183

Oracle

JUNE 8, 2018

Welcome to another edition of the Makers of Modern Marketing at Oracle, our blog series highlighting the people behind the marketing at Oracle. We’re giving readers a sneak peek into how marketers at Oracle apply their own products to drive innovation and build the future of digital marketing. Recently, we sat down with the charming Sara Shuman, the interactive creative director at Oracle, to talk about how she has learned to ride the ebbs and flows of the technological sea.

Design 214

Design Touchpoints Mobile Resources 214

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Marketing Insider Group

JUNE 4, 2018

For a lot of small businesses, the company budget calls the shots more than the business owner. And, let’s face it, budgets as CEOs tend to demand a lean ship, forcing management to take a conservative approach to any type of capital or labor investment decisions. Which leaves many of the little guys at a […]. The post 5 Benefits of Marketing Automation Software for Small Businesses appeared first on Marketing Insider Group. Content Marketing

Small Business 167

Small Business Software Marketing Automation Automation 167

bizible

JUNE 6, 2018

Ah yes, the match up of the decade: Demand-gen vs ABM. Two marketing approaches that are battling for B2B marketers’ precious marketing dollars. Some say that account-based marketing is the way of the future. After all, 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. But, while this battle makes for great headlines, the truth of the matter is that demand-gen and ABM are actually more like marketing sidekicks rather than rivals.

Prospect 166

Prospect Demand Account Based Marketing Funnel 166

Oracle

JUNE 7, 2018

Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design. The Cannes Lions festival will be packed with executives from the world’s top advertising agencies and influential marketers from many industries, and I hope you’ll tune in to see what Oracle has to say, too.

Creative 217

Creative Ads Advertising Agency Case Study 217

B2B PR Sense

JUNE 6, 2018

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have to compete against a sea of noise. Depending on your industry and time of year, the competition can be fierce. With so much competition, how can you woo and wow your audience?

Audience 166

Audience Product B2B Video 166

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership.

Zoominfo 189

Zoominfo Social Media Correlation Comparison 189

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing.

Forrester 163

Forrester Best Practice Practices Best 163

Oracle

JUNE 6, 2018

While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people , and, this figure is set to grow to 4.3 billion in 2022. While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with marketers divided on one question: Is the content or design more important?

Design 208

Design Email Template Aggregator 208

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over.

Develop 231

Develop Content Marketing B2B Content 231

Zoominfo

JUNE 5, 2018

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ). You might be thinking, what does data have to do with account-based marketing? The simple answer? Everything. Every step you take to implement ABM is fueled by data.

Account Based Marketing 157

Account Based Marketing Zoominfo Contact Target 157

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Marketing Insider Group

JUNE 5, 2018

The whole world knows what Facebook is. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand. Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. Content Marketing

Profiling 150

Profiling Facebook Privacy B2B 150

Oracle

JUNE 4, 2018

Oracle’s Alessandro Vallega discusses the need for cultural change to ensure GDPR compliance, and why that change must come from the top. GDPR is now in effect. Companies across every industry have been under pressure to become compliant since the law was introduced in 2016.) Some responded by changing their IT processes, others placed the burden on their legal team, but others only began to adapt in earnest just before the May 25 deadline was approaching.

Phishing 170

Phishing Leads Lead Training 170

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. There are numerous articles that discuss the benefits of developing long-form content for an SEO content marketing strategy.

Keyword 218

Keyword Content Marketing SEO Content 218

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). As that number grows so does the opportunity to reach potential customers in new ways. If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram. Let’s get into it! Leverage the power of user-generated content.

Hashtag 150

Hashtag B2B Zoominfo Permission 150

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Marketing Insider Group

JUNE 5, 2018

Sharing is caring, especially in online marketing. When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. As great as […]. The post 3 Proven Ways to Boost Share Numbers on Branded Content appeared first on Marketing Insider Group. Content Marketing

Brand 148

Brand Branding Purchase Content 148

Influitive

JUNE 7, 2018

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth. But one announcement stirred up more buzz than anything else at.

Customer 148

Customer Buzz Industry Sales 148

bizible

JUNE 5, 2018

This story starts a few years ago. I was head of product marketing at a big data company, and my senior director of inside sales and I realized we had a big problem: after years of trying to get a good lead flow going through inbound marketing, our sales team still felt like they were starving for viable leads. In the absence of qualified inbound leads, inside sales would haphazardly try to find good target accounts, and they weren’t having much luck.

Measurement 147

Measurement Touchpoints Aggregator Distribution 147

Biznology

JUNE 5, 2018

While reddit is the elephant in the room of social media marketing , it’s too powerful, influential, and amazing to ignore. Even though social media is a disruptive medium, rules be damned, you had better follow every single reddit rule very carefully—this is especially true when it comes to hosting an Ask Me Anything or celebrity I Am A … Ask Me Anything on reddit.

Social Media 144

Social Media PR Rules Class 144

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Marketing Insider Group

JUNE 5, 2018

We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least. There’s no more B2B or B2C, according to business leader Bryan Kramer, so we can just talk to everyone the same way. But wait – that doesn’t sound right. That’s because while technically true, we are all humans, it […]. The post 3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX appeared first on Marketing Insider Group. Marketing Strategy

Sites 134

Sites Ecommerce Optimization B2C 134

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Let’s jump right in! 4 Lessons ZoomInfo Learned From Their Own ABM Campaign.

B2B 133

B2B Zoominfo Data Hygiene Statistics 133

Sales Lead Insights

JUNE 5, 2018

Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges? Here are some ideas. How to handle channel conflict If your’re selling direct and online, and […]. The post How To Handle 3 Challenges Of Multiple Marketing Channels appeared first on Sales Lead Insights. B2B marketing B2B branding channel conflict

Channel 116

Channel Cost Sales Sales Lead 116

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Revisiting his predictions at the end of 2017, he decided that he had been “completely right” with that one. However, “ Content Creation Will Re-Balance With More Focus Towards Mid and Late-Funnel” he deemed only “somewhat right.”

Video 142

Video Sales Gartner Paper 142

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer