You’re doing SEO wrong: it’s all about authority
JUNE 8, 2018
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content. And they still can’t get ranked. What’s wrong with SEO? There’s nothing wrong with SEO. But the theory as described is an oversimplification.