Sat.Jun 02, 2018 - Fri.Jun 08, 2018

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content. And they still can’t get ranked.

SEO 217
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3 Content Marketing Trends to Pay Attention to This Year

Navigate the Channel

Marketing is something that is constantly changing. If you are not changing along with it, you can easily be left behind. Content marketing is no different. If you want your strategy to keep up and stay on top of content marketing trends and on the front page of Google, or perhaps get there for the first time, these are the 3 main areas to pay attention to this year.

Trends 50
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Three Lean Tools to Try With Your Marketing Team

Webbiquity

Guest post by Jon Terry. The planning for any strong marketing campaign should acknowledge one essential fact: change is inevitable. In business-to-business marketing strategy , the ability to constantly adapt on the fly is vital to your company’s success. So how do you approach a market that’s in a constant state of flux and manage to successfully develop a campaign that will carve out a place for your business?

Planning 223
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5 Benefits of Marketing Automation Software for Small Businesses

Marketing Insider Group

For a lot of small businesses, the company budget calls the shots more than the business owner. And, let’s face it, budgets as CEOs tend to demand a lean ship, forcing management to take a conservative approach to any type of capital or labor investment decisions. Which leaves many of the little guys at a […]. The post 5 Benefits of Marketing Automation Software for Small Businesses appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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6 Tips to Build a Better Career Page for Your Organization

Zoominfo

In today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% ( source ).

More Trending

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand. No leads means no clients and therefore, no sales.

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3 Proven Ways to Boost Share Numbers on Branded Content

Marketing Insider Group

Sharing is caring, especially in online marketing. When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. As great as […]. The post 3 Proven Ways to Boost Share Numbers on Branded Content appeared first on Marketing Insider Group.

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership.

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Is Long-Form Content the Only Way to Achieve B2B Content Marketing Success?

KoMarketing Associates

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. There are numerous articles that discuss the benefits of developing long-form content for an SEO content marketing strategy.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing.

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6 B2B Facebook Profile Hacks

Marketing Insider Group

The whole world knows what Facebook is. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand. Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group.

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). As that number grows so does the opportunity to reach potential customers in new ways. If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram.

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Outsourced Tele-prospecting: 10% less cost, 90% more revenue

ViewPoint

Remember the old light beer tagline: “Tastes Great, Less Filling”? It was a best of both world’s brand promise, and part of a hugely successful campaign. There's another win-win value proposition that applies to outsourced tele-prospecting: “Costs Less. Generates More.” Outsourcing inside sales really does save you money while at the same time providing you the leads and revenue you need to be successful.

Cost 168
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Influitive

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth. But one announcement stirred up more buzz than anything else at.

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3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

Marketing Insider Group

We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least. There’s no more B2B or B2C, according to business leader Bryan Kramer, so we can just talk to everyone the same way. But wait – that doesn’t sound right. That’s because while technically true, we are all humans, it […]. The post 3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX appeared first on Marketing Insider Group.

eCommerce 177
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The untapped potential of video for sales enablement

Biznology

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Revisiting his predictions at the end of 2017, he decided that he had been “completely right” with that one. However, “ Content Creation Will Re-Balance With More Focus Towards Mid and Late-Funnel” he deemed only “somewhat right.” Whil

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June 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Let’s jump right in! 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is the Bloom off the Blockchain Tulip?

Customer Experience Matrix

Blockchain is the sort of cool technology that should excite me, but for some reason it does not. Part of my resistance is the whiff of humbug that accompanies so many blockchain-based ventures, whose founders often seem more excited about their Initial Coin Offering than building the actual business. But even ignoring that, I fail to see how the advantages of blockchain will create the revolution its proponents expect.

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Weekend Reading: “The Creative Curve” by Allen Gannett

Marketing Insider Group

For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time. In this book, Allen Gannett heroically punctures the myth of creativity. The myth is that creativity is the province of genius — of those favored, brilliant individuals […]. The post Weekend Reading: “The Creative Curve” by Allen Gannett appeared first on Marketing Insider Group.

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How promotional products tie into your web design and branding

Biznology

Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding.

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Infographic: The DNA of a Modern CMO

Contently

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” That’s David Court, writing for McKinsey Quartley , in an article published over 10 years ago.

CMO 136
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

ONE: The Man Makes the Clothes. Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. On November 2, 2011, Syms Corp., and its subsidiary Filene’s Basement, filed for Chapter 11 bankruptcy protection after more than a half a century in the clothing bu

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Get it in Writing: The Benefits of a Sales and Marketing SLA

Act-On

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. According to a recent Wall Street Journal story , “…almost 37% of small businesses are ‘fully adapted’ to cloud-based applications.

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How Studying Dream Teams Helped Me Get Better At Content Marketing

Contently

When I was a teenager, I decided that if I ever wanted to get a girlfriend, I would need to learn to skateboard. This made sense to me at the time. But the point of this story is not about faulty teenage logic. It’s that once I started skateboarding, suddenly every piece of concrete looked like a skate park. I started seeing the world a bit differently, noticing things I didn’t before.

Studies 127
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Right Way to Measure Content Marketing Success in a Digital World

Adobe Experience Cloud Blog

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the program may not be as successful as you think.

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Riders of Roketto Clock 382 km for Bike to Work Week

Roketto

382 km later and the Riders of Roketto have completed Bike to Work Week ! Going into Bike to Work Week, we wanted this to be a team-building experience while saving the environment. What we finished with was a new desire to bike more to work because of the energy rush and the realization how accessible biking is. Our five cyclists biked every day to work and even biked to client meetings, yoga classes, chiropractor appointments, dinners out, softball games and enjoyed some Sunday cycling on the

Burn Rate 100
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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails.