Sat.Jan 13, 2018 - Fri.Jan 19, 2018

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

3 Things About Machine Learning Every Marketer Needs to Know

Act-On

Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing.

35 Marketing Automation Tools To Personalize Your Customer’s Journey

Marketing Insider Group

One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation. Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […].

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

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How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

Marketing Insider Group

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. More […]. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group.

How CMOs Are Helping Healthy Food Brands Secure Market Share

Modern Marketing

Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets.

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Online communities are the best thing about the internet

Biznology

Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism.

75% of Marketers Believe It’s “Important” to Deliver Omnichannel Experience

KoMarketing Associates

As marketers further explore the delivery of an omnichannel experience to their customers, new research is highlighting the importance of doing so to achieve key objectives. Thorin McGee of Target Marketing recently shared the preliminary results of the “2018 Omnichannel Marketing Survey,” and the data pointed toward a growing desire to deliver an omnichannel experience among marketers.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]. The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Content Marketing

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What Separates Good Writing From Bad Writing?

Contently

The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. Great communicators make their audiences feel smart.”

Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

B2B Marketers Look to Further Align Sales and Marketing in 2018

KoMarketing Associates

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM. The research showed that for half of marketers (50 percent), the top goal in 2018 will be to align sales and marketing initiatives.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? appeared first on Marketing Insider Group.

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Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy

Modern Marketing

As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed.

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3 Tips For Building A More Robust Customer Reference Program

Influitive b2b

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Building a Story-Driven Sales Deck That Wins More Business

Marketing Insider Group

How many people do you know who are overwhelmed by information? You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? The problem is information. There’s too much of it, and it can be […]. The post Building a Story-Driven Sales Deck That Wins More Business appeared first on Marketing Insider Group. Sales Alignment

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Interview with Moni Oloyede

Onalytica B2B

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience.

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Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game

Contently

When someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations. When there aren’t any consistent expectations, relationships end.

Visionary briefings: How to lead with exponential growth

Biznology

Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Do this repeatedly to make yourself an expert in using advances to make business gains. When do you want to make yourself the leader? Then how will you grow your leadership? Opportunities arrive frequently.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

8 Principles of High-Converting Landing Pages

Marketing Insider Group

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group. Content Marketing

Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting. However, generally speaking, micro-moments are evolving, as your average consumers’ buying habits are changing.

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5 Time Management Tips From an Expert*

Modern B2B Marketing

*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think).

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The 10 most fascinating people in B2B marketing in 2017

Biznology

Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. .

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eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

How to Manage Relationships with Your Customers Effectively

Marketing Insider Group

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” ” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […]. The post How to Manage Relationships with Your Customers Effectively appeared first on Marketing Insider Group. Marketing Strategy

Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers

Content Standard

?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other! Middle Name. Also Nicknames. Business You Work For. Your Position (or something close to it—this is a dropdown we didn’t think much about).

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Jill Konrath Reveals How She Overcomes a Problem by Reframing It

ViewPoint

In five minutes, Jill Konrath reveals how she reframes a problem and turns it into a challenge which has made a huge difference in her life. This is an outtake from her interview on SLMA where she talks about the five most important things she has learned in business and life: The Most Important Things Jill Konrath Has Learned in Business and Life. One of the things that I found that really made a difference to me early on was whenever I faced a problem, to not call it a problem.

Naming brands – the unsubtle (Trump) and the subtle (drug companies)

Biznology

Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even a group of people. However, branding is much more complex. Good branding starts with the development of a message or impression that reflects the unique benefits and characteristics of that entity, and then creating a name that ideally communicates its qualities and personality to targeted customers.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.