Sat.Mar 04, 2017 - Fri.Mar 10, 2017

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement?

Trending Sources

Likability Matters: 4 Ways to Make People Like Your Brand

B2B Marketing Insider

You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […].

4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department. It needs to be a way of life throughout your organization. Human Resources needs to market the company to prospective applicants.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

In eighth grade science classes around the world, students are introduced to Newton’s first law of motion: a body in motion tends to stay in motion unless acted upon by an outside force.

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Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously: Two people a week for 30 years bought a worthless deed to the Brooklyn Bridge thinking the document would change their fortunes with the toll fares they could charge. Turns out all they had bought was an expensive piece of parchment.

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Modern Marketing

It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference. But that's another topic for another time.

Guide To The 9 Best Free Online SEO Courses

B2B Marketing Insider

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate.

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How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

“What can I do to reduce unsubscribes?” ” It’s a tough subject for many marketers.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Tools 54

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Micro-Influencer Marketing: A Comprehensive Guide

Hubspot

Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer.

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6 Lessons Small Businesses Can Learn from March Madness

B2B Marketing Insider

March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. Let’s take a look at them: 1.

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible.

Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails

Vidyard

Today we’re excited to announce that, in partnership with SalesLoft, the platform for modern day sales engagement, we’re launching a new integration that will help sales teams supercharge sales emails with personalized, custom videos boosting response rates by 8x!

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

The Beginner's Guide to Small Business Marketing Online

Hubspot

According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important.

Beginner’s Guide to Kanban for Agile Marketing

B2B Marketing Insider

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on The Agile Marketer.

4 Content Ideas to Take From Your Events

Modern Marketing

Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs.

3 Simple Ways to Validate Your Content Ideas

bizible

In the previous year, there has been a widespread emphasis on the message of bigger and better content. There are different avenues which are used to pass the trending message, but all of them are aimed at achieving the same goal.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.

How to Generate More Leads from Your Webinar Recordings

Modern B2B Marketing

Author: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas.

Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning

Contently

Yesterday kicked off my favorite event of the year. No, I’m not talking about SXSW Interactive, the annual tech festival where I attempt to turn myself into a beer-soaked taco. I’m talking about NFL free agency.

Plan 42

The Virtual Event for Video is Coming April 11

Vidyard

Video has been a game changer for marketing and sales – and it’s only getting better from here.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

The Public Apology Letter: 6 Brands That Nailed It

Hubspot

There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies.

Brand 42

Even real news is fake news because of decontextualization

Biznology

“It’s not what you say, it’s what people hear,” Frank Luntz sagely wrote. Online, it’s not what you write, it’s what people read.

New media, new culture and how it’s confounding brands

grow - Practical Marketing Solutions

By Mark Schaefer. If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube.

Watch This Video – Introducing Harry’s American Internet Cowboys

Vidyard

Hey friends! I came across this video from Harry’s , a shaving company based out of the US. They are awesome, and I can’t believe how well this video shows off who they are — check it out!

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results