Sat.Mar 04, 2017 - Fri.Mar 10, 2017

Likability Matters: 4 Ways to Make People Like Your Brand

Marketing Insider Group

You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […]. The post Likability Matters: 4 Ways to Make People Like Your Brand appeared first on Marketing Insider Group. Content Marketing

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How To Build A Community of Brand Advocates


B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.


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Influencer Marketing: Truth or Myth?

Onalytica B2B

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t. After all, if everyone knew everything about everything, then well, what a boring place the world would be!

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

4 Content Ideas to Take From Your Events


Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs. While it can be challenging to come up with your next big content theme or idea, consider mining the gold from the agenda highlights of an upcoming (or recent) event.

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9 Ways B2B Analytics Can Optimize Marketing Strategies


Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? And especially when a marketer is focused on down-funnel results, which optimization practices can help to achieve those revenue goals and KPIs? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Why Every Marketer Needs to Care About Content Strategy


It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity. The world doesn’t need any more unawesome content.

For CMOs and Martech It's Not About Spending, It's About the Right Spending


It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference. But that's another topic for another time. This is all about marketing technology — martech to you and me. And to say the martech landscape or ecosystem is a crowded space would be an understatement of monumental proportions.

Lead Scoring: Set Yourself Up for Success


I’m just going to come right out and say it: We really should separate. No, I don’t mean it like that. I mean separate as in … pick the wheat from the chaff. Cull the proverbial sheep from the goats. Pick and choose. Winnow and glean. As marketers, we need to prioritize the good leads over the bad. When it comes to pursuing prospective customers, it pays to spend some time determining who makes the grade.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. One is getting B2B leads. Are you tired of chasing sales leads that aren’t all that interested? Do you want more qualified sales leads that need what you're selling and who will create larger revenue for your company? You’re in good company.

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When It Comes To Email Speed, It’s All About Reputation


In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients. In the course of a few minutes, mass marketing campaigns are deployed to audiences consisting of tens of thousands. To think that it was just a few years ago, when any type of marketing communication took days to make its way through our postal service, before it got in front of its intended audience.

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5 Epic Lessons from Marketing Legends


Marketing legends aren’t born with amazing strategies. They are influenced, molded, and formed through their entire lifetimes. A local newspaper fired Walt Disney for not being creative enough. Advertising legend David Ogilvy started his career selling stoves prior to becoming the “Father of Advertising.” Steve Jobs dropped out of college and then drifted for quite some time before co-founding Apple Computer in the family garage.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Tips to Help You Tell a Story with Your Content Like Ridley Scott

Marketing Insider Group

What is more motivating – reason or emotion? Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about […]. The post 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott appeared first on Marketing Insider Group. Content Marketing

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Study: Personalization Efforts Leading to Increased Profitability

KoMarketing Associates

Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year. Approximately 88 percent of those who exceeded their income predictions intend to increase their budget for personalization this year.

How Unsubscribe Requests Can Affect Customer Experience


“What can I do to reduce unsubscribes?” ” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible.

What is Demand Generation Marketing?


The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one of my favorite Ted Talks, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist, and his work to discover the perfect food products for Campbell’s Soup, Pepsi, and Vlasic Pickles among others.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Beginner’s Guide to Kanban for Agile Marketing

Marketing Insider Group

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on The Agile Marketer. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on Marketing Insider Group. Marketing Strategy

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B2B Marketers Staying Committed to Investments in Social Media

KoMarketing Associates

The CMOs of B2B product and services companies continue to invest in social media marketing. However, they vary in how much they currently spend and intend to spend on this channel in the coming months. In “The CMO Survey Highlights and Insights Report” published in February 2017, CMOs from B2B product companies said they spend 9.4 percent of their marketing budget on social media. Within the next 12 months, they expect to increase this percentage to 11.4 percent.

SEO – rank is only half the story


When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position. With search, especially today, customers have dozens of options at their fingertips. Odds are, you’re not the only game in town.

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Machine Learning is Marketing’s Future: 3 Ways How


When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. We’re seeing this now with marketing technologies.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Weekend Reading: “KNOWN” by Mark Schaefer

Marketing Insider Group

For the 113th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of “KNOWN: The handbook for building and unleashing your personal brand in the digital age.” ” In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the […]. The post Weekend Reading: “KNOWN” by Mark Schaefer appeared first on Marketing Insider Group. Content Marketing

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively).

The Metrics that Matter: A Video Interview with Demandbase


Marketers have been reporting on top of the funnel metrics, when they should be reporting on deal size, funnel velocity and pipeline generation, says Demandbase CMO Peter Isaacson. We interviewed the CMO, along with Director of Marketing Operations, Nani Jansen and Director of ABM Strategy, John Dering about the metrics that matter and why marketers should be reporting on revenue. Watch the full video interview and share through the click to tweets below. 2:40. Speed. 1.25x. 1.75x. Quality.

Link Building and SEO Strategies to Resurrect in 2017, Part 1


Websites that earn valuable organic traffic from search engines are often aware of the powers of search engine optimization (SEO). If you only implement a few webpage best practices, stay aware of industry trends, and focus on good content, your rankings and traffic are likely to remain steady. But there’s more you could be doing to take your performance to the next level. Are Links a Part of Your 2017 SEO Strategy?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.