Sat.Mar 04, 2017 - Fri.Mar 10, 2017

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products.

Likability Matters: 4 Ways to Make People Like Your Brand

Marketing Insider Group

You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […].

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Trending Sources

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously: Two people a week for 30 years bought a worthless deed to the Brooklyn Bridge thinking the document would change their fortunes with the toll fares they could charge. Turns out all they had bought was an expensive piece of parchment.

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Modern Marketing

It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference. But that's another topic for another time.

Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Micro-Influencer Marketing: A Comprehensive Guide

Hubspot

Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

“What can I do to reduce unsubscribes?” ” It’s a tough subject for many marketers.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement?

6 Lessons Small Businesses Can Learn from March Madness

Marketing Insider Group

March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. Let’s take a look at them: 1.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Beginner's Guide to Small Business Marketing Online

Hubspot

According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important.

Why Every Marketer Needs to Care About Content Strategy

ScribbleLive

It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity. The world doesn’t need any more unawesome content.

3 Simple Presentation Techniques to Engage Your Audience

Modern B2B Marketing

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible.

Beginner’s Guide to Kanban for Agile Marketing

Marketing Insider Group

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on The Agile Marketer.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.

4 Content Ideas to Take From Your Events

Modern Marketing

Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs.

Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails

Vidyard

Today we’re excited to announce that, in partnership with SalesLoft, the platform for modern day sales engagement, we’re launching a new integration that will help sales teams supercharge sales emails with personalized, custom videos boosting response rates by 8x!

How to Generate More Leads from Your Webinar Recordings

Modern B2B Marketing

Author: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The Public Apology Letter: 6 Brands That Nailed It

Hubspot

There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies.

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Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning

Contently

Yesterday kicked off my favorite event of the year. No, I’m not talking about SXSW Interactive, the annual tech festival where I attempt to turn myself into a beer-soaked taco. I’m talking about NFL free agency.

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Watch This Video – Introducing Harry’s American Internet Cowboys

Vidyard

Hey friends! I came across this video from Harry’s , a shaving company based out of the US. They are awesome, and I can’t believe how well this video shows off who they are — check it out!

Even real news is fake news because of decontextualization

Biznology

“It’s not what you say, it’s what people hear,” Frank Luntz sagely wrote. Online, it’s not what you write, it’s what people read.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Modern B2B Marketing

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit?

7 SaaS KPIs You Need to Track in 2017

Hubspot

The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019.

The Virtual Event for Video is Coming April 11

Vidyard

Video has been a game changer for marketing and sales – and it’s only getting better from here.

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8 ways to refresh your brain when you’re overworked

Biznology

Stress is such a normal part of daily life; it’s easy to forget that it takes a toll. If you don’t take care of yourself when you’re feeling overworked, the rest of your life suffers. You may feel tired and unmotivated. You get less sleep.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.