Sat.Oct 08, 2016 - Fri.Oct 14, 2016

3 In Demand Skills Every Marketer Should Have In 2017

Marketing Insider Group

It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […]. The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group. Content Marketing

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4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. Below I’ve outlined a few B2B marketing strategies to increase lead generation.

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7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

Everybody makes mistakes. Some are big. Some are little. Many are avoidable. In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. We’re just listing the worst offenders – and what to do to prevent them… and how to recover if you make them. If you don’t see your favorite error noted here, please add it in the comments section.

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Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign

Oracle

Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics , how they're calculated, and how they can help a marketer not only to identify, isolate, and tackle potential issues in their marketing funnel — but also develop optimization strategies to create and deliver more relevant experiences to their customers.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. But is January really the best time to begin your revisit? Probably not. In fact, now is the time to start reflecting on what worked for you and what didn’t. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. Content Marketing

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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

RockContent

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now.

Why Data and Customer Experience Should Go Hand In Hand For CMOs

Oracle

Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. That stat comes courtesy of Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights , a report released by Forbes Insights earlier this year covering the findings of a survey of over 350 global senior executives across a range of industries and functions.

9 Content Marketing Tips For Highly Regulated Industries

Marketing Insider Group

Whether you are working for a company in health care, pharmaceuticals, finance, insurance or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it’s not impossible. While there may be more stringent rules to follow in order to secure legal approvals, there are many best practices you can […]. The post 9 Content Marketing Tips For Highly Regulated Industries appeared first on Marketing Insider Group. Content Marketin

Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Let’s face it -- not all content is created equal. Make sure that your B2B content is crafted to stand out and garner the readership you deserve. To help you do just that, we've created a list of our favorite content marketing tools.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?

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Using Data-Driven Marketing for Business Success

Oracle

With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. The data has many sources like a company’s CRM or ERP system or its website and social media presence.

How To Create A Revenue Generating B2B Marketing Strategy

bizible

Strategy. It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team. Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing. Whether you’re stepping into a marketing role at a new company or building a B2B marketing strategy from scratch, this article includes the major elements for succeeding at marketing’s most important missions.In

Hiring the Perfect Person to Run Your Social Media

Act-On

Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content. Ready to discover how to create content that effectively captures leads and drives them down your sales funnel? Read on. Let’s stop for a moment and appreciate how powerful content is.

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3 Mobile Marketing Trends You Can't Afford To Ignore

Oracle

You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report.

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How to Craft a Killer Visual Strategy for Your Brand

Marketing Insider Group

If you’ve been in the marketing world for long, you know how important a strong brand identity is towards marketing success. And if you’ve been in social media for long, you know how important visuals are for visibility. Even as video surges as a marketing medium, there will always be a place for other formats in content […]. The post How to Craft a Killer Visual Strategy for Your Brand appeared first on Marketing Insider Group. Marketing Strategy

5 Powerful Tips to Create an Amazing Call to Action

Act-On

No matter how wonderful your campaign is, nothing will happen until your prospect actually does something. Marketers know they need a powerful call to action to make this happen. But many are missing small details that have the ability to transform results from mediocre to amazing. And in most cases, these changes aren’t the big stuff; they mean swapping out a few words, changing the color or simply rearranging placement.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 B2B Marketing Campaign Mistakes That Hurt Performance

bizible

Everyone wants to be good at their job. For B2B marketers, you spend time carefully planning, executing, and optimizing campaigns all with the intention of making them successful. The last thing you want is to overlook or change something that ends up hurting your campaign’s performance. We don’t want you to make those mistakes either. So we put together a list of five common mistakes that we’ve seen B2B marketers make that have hurt their campaigns’ performances (as well as how to avoid them).

Scaling Events Across Your Enterprise With Event and Marketing Automation

Oracle

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Challenges can include a large number of attendees and/or exhibitors per event, and large event programs with multiple event types (field marketing events, conferences, and virtual events). Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.

Need to Explode Your Marketing ROI? This Is How You Do It

Marketing Insider Group

According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco). Other reports corroborate these facts and figures, showing a clear preference towards video and live streaming from Internet users and […]. The post Need to Explode Your Marketing ROI? This Is How You Do It appeared first on Marketing Insider Group.

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Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services. I’m talking upwards to three-, four-, five-thousand influencers at a time.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B Marketers Guide To End Of Year Planning

bizible

What happens once a year where people get so excited they don’t need their morning coffee? Answer: End of year planning. All jokes aside, the most important elements of a B2B marketing strategy is knowing where to find potential customers, how to reach those potential customers to fill the funnel, and how to compete to close those customers. Marketers can improve their strategies with end of year planning. Let’s dive right in and discuss what that game plan is.

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Successful Sales and Marketing Alignment, Part 1: Get Started

Act-On

This post is part of a series to help B2B organizations improve sales and marketing cooperation. In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. Sales and marketing alignment is key to business success. You know it, and the research proves it.

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Content Marketing Trends That Defy Everything You Know

Marketing Insider Group

By Trisha Merriam, VP of Demand Generation at SWOPtimize In April 2012, musician Amanda Palmer (of the Dresden Dolls) launched a Kickstarter to fund her next album. Kickstarter is a crowd funding platform where creators, artists and businesses can directly connect to patrons and investors and pledge to invest in future work. Amanda reached her goal […]. The post Content Marketing Trends That Defy Everything You Know appeared first on Marketing Insider Group. Content Marketing

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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.