Sat.Oct 08, 2016 - Fri.Oct 14, 2016

3 In Demand Skills Every Marketer Should Have In 2017

Marketing Insider Group

It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design.

Demand 353

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

Everybody makes mistakes. Some are big. Some are little. Many are avoidable. In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out.

Email 311

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12 Memorable Memes for Salespeople

DiscoverOrg

Sales is hard. Not hard in the standard sense — sales requires emotional fortitude to survive the daily barrage of objections and quotas. We have a soft spot for sales reps at DiscoverOrg because we sell too.

Sales 300

Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. But is January really the best time to begin your revisit? Probably not. In fact, now is the time to start reflecting on what worked for you and what didn’t.

More Trending

Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?

CMO 277

Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Let’s face it -- not all content is created equal.

Tools 277

9 Content Marketing Tips For Highly Regulated Industries

Marketing Insider Group

Whether you are working for a company in health care, pharmaceuticals, finance, insurance or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it’s not impossible.

How To Create A Revenue Generating B2B Marketing Strategy

bizible

Strategy. It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team. Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Hiring the Perfect Person to Run Your Social Media

Act-On

Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms.

How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content.

Lead 256

How to Craft a Killer Visual Strategy for Your Brand

Marketing Insider Group

If you’ve been in the marketing world for long, you know how important a strong brand identity is towards marketing success. And if you’ve been in social media for long, you know how important visuals are for visibility.

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. Below I’ve outlined a few B2B marketing strategies to increase lead generation.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Powerful Tips to Create an Amazing Call to Action

Act-On

No matter how wonderful your campaign is, nothing will happen until your prospect actually does something. Marketers know they need a powerful call to action to make this happen. But many are missing small details that have the ability to transform results from mediocre to amazing.

Tips 261

5 B2B Marketing Campaign Mistakes That Hurt Performance

bizible

Everyone wants to be good at their job. For B2B marketers, you spend time carefully planning, executing, and optimizing campaigns all with the intention of making them successful. The last thing you want is to overlook or change something that ends up hurting your campaign’s performance.

Need to Explode Your Marketing ROI? This Is How You Do It

Marketing Insider Group

According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco).

ROI 277

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Successful Sales and Marketing Alignment, Part 1: Get Started

Act-On

This post is part of a series to help B2B organizations improve sales and marketing cooperation. In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success.

Sales 228

B2B Marketers Guide To End Of Year Planning

bizible

What happens once a year where people get so excited they don’t need their morning coffee? Answer: End of year planning.

Plan 228

Content Marketing Trends That Defy Everything You Know

Marketing Insider Group

By Trisha Merriam, VP of Demand Generation at SWOPtimize In April 2012, musician Amanda Palmer (of the Dresden Dolls) launched a Kickstarter to fund her next album.

Trends 265

Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign

Modern Marketing

Plan 297

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

5 Powerful Tips to Create an Amazing Call to Action

Act-On

No matter how wonderful your campaign is, nothing will happen until your prospect actually does something. Marketers know they need a powerful call to action to make this happen. But many are missing small details that have the ability to transform results from mediocre to amazing.

Tips 224

Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]

bizible

How do B2B paid media marketers know whether their campaigns and strategies are up to snuff? Do they have the martech they need to compete in today’s advertising environment? Do they employ the strategies they need to optimize their ad spend?

The Real Truth About B2B Marketing And The Social Media Platforms You Need

Marketing Insider Group

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B.

Why Data and Customer Experience Should Go Hand In Hand For CMOs

Modern Marketing

Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!