Sat.Oct 08, 2016 - Fri.Oct 14, 2016

Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. But is January really the best time to begin your revisit? Probably not. In fact, now is the time to start reflecting on what worked for you and what didn’t.

Plan 346

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

Everybody makes mistakes. Some are big. Some are little. Many are avoidable. In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out.

Email 309

12 Memorable Memes for Salespeople

DiscoverOrg

Sales is hard. Not hard in the standard sense — sales requires emotional fortitude to survive the daily barrage of objections and quotas. We have a soft spot for sales reps at DiscoverOrg because we sell too.

Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

3 In Demand Skills Every Marketer Should Have In 2017

Marketing Insider Group

It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design.

Demand 345

More Trending

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.

Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?

CMO 277

9 Content Marketing Tips For Highly Regulated Industries

Marketing Insider Group

Whether you are working for a company in health care, pharmaceuticals, finance, insurance or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it’s not impossible.

How To Create A Revenue Generating B2B Marketing Strategy

bizible

Strategy. It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team. Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Hiring the Perfect Person to Run Your Social Media

Act-On

Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms.

Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Let’s face it -- not all content is created equal.

Tools 257

How to Craft a Killer Visual Strategy for Your Brand

Marketing Insider Group

If you’ve been in the marketing world for long, you know how important a strong brand identity is towards marketing success. And if you’ve been in social media for long, you know how important visuals are for visibility.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

Webbiquity

Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Powerful Tips to Create an Amazing Call to Action

Act-On

No matter how wonderful your campaign is, nothing will happen until your prospect actually does something. Marketers know they need a powerful call to action to make this happen. But many are missing small details that have the ability to transform results from mediocre to amazing.

Tips 259

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. Below I’ve outlined a few B2B marketing strategies to increase lead generation.

Content Marketing Trends That Defy Everything You Know

Marketing Insider Group

By Trisha Merriam, VP of Demand Generation at SWOPtimize In April 2012, musician Amanda Palmer (of the Dresden Dolls) launched a Kickstarter to fund her next album.

Trends 264

5 B2B Marketing Campaign Mistakes That Hurt Performance

bizible

Everyone wants to be good at their job. For B2B marketers, you spend time carefully planning, executing, and optimizing campaigns all with the intention of making them successful. The last thing you want is to overlook or change something that ends up hurting your campaign’s performance.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive.

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns.

Need to Explode Your Marketing ROI? This Is How You Do It

Marketing Insider Group

According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco).

ROI 264

How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content.

Lead 232

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

B2B Marketers Guide To End Of Year Planning

bizible

What happens once a year where people get so excited they don’t need their morning coffee? Answer: End of year planning.

Plan 228

Successful Sales and Marketing Alignment, Part 1: Get Started

Act-On

This post is part of a series to help B2B organizations improve sales and marketing cooperation. In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success.

Sales 227

The Real Truth About B2B Marketing And The Social Media Platforms You Need

Marketing Insider Group

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B.

Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign

Modern Marketing

Plan 297

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.