Sat.Apr 22, 2017 - Fri.Apr 28, 2017

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Click 270

5 Key Website Tools to Improve Your Lead Generation

Tomorrow People

How to get those quality leads and prospects flowing in. Lead Generation

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. These pre-scheduled emails go out at certain times, based on specific actions your subscribers take.

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

Email 231

More Trending

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. That’s what your content is competing with.

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%.

Sites 215

It’s Time For Marketing That Matters

Marketing Insider Group

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience.

Rules 214

6 Important Trends That Will Impact Social Media for B2B

B2B PR Sense

Social media for B2B has become an integral part of PR -- so much so that the vast majority of journalists use these channels in their own reporting. Social networks are a part of life -- with politics for one -- witness President Trump -- being partly conducted on Twitter.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium. Sadly, all of these dramatic statements are false, but people love to repeat them anyway. When false assumptions are the basis for business decisions, the fallout can be sudden and steep.

Sales 203

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

Ning 213

6 Rules for Successful Event Promotion on Twitter

Marketing Insider Group

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow.

Rules 211

Land & EXPAND: How to Accurately Measure Customer Marketing in an ABM World

bizible

When B2B marketers think of account-based marketing, what first comes to mind is identifying target accounts and personalizing campaigns to engage key personas within those accounts. While these are important, this is all just part of the “land” phase: closing new customers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Truth about Cold Email

DiscoverOrg

What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal.

Email 202

5 Ways to Use Earned Media to Increase SEO

Act-On

Trust is one of the hardest things for marketers to earn. Even with a great product, a solid brand, and a group of loyal customers, businesses need much more in order to grow. They need sales forces comprising their most talented assets: influencers.

SEO 197

3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

Marketing Insider Group

It’s no use throwing good money after bad content. These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group.

Budget 199

5 Signs the Gap Between Sales and Marketing is Closing

bizible

The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Nonetheless, the truth is that Packard is right (up to a certain extent).

Sales 188

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Single customer view creating double vision for CMO’s

Tomorrow People

Marketing automation can help you get a deeper understanding of your customers, so you can communicate with them more effectively. Marketing Automation

View 184

Marketing Automation for the New Buyer’s Journey

Act-On

Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal.

How to Check The Quality of Backlinks

Marketing Insider Group

Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can’t give the exact answer why.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

7 B2B Marketing Principles For CMOs and Directors

bizible

Time and resources are always lacking for big initiatives. Yet, this is common reality for B2B marketing leaders. What’s not lacking is data. But marketing organizations struggle with understanding how to use that data to make decisions.

B2B 181

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

During the 2016 presidential elections, President Donald Trump stirred up a public frenzy about fake news. The ripples of this mania can be felt and seen throughout the B2B PR sector. A recent UKPulse survey of UK residents conducted by Gorkana shows just how deep this distrust of media has become.

PR 179

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

Marketing Insider Group

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities.

Target 198

ReachForce Announces 3X360 Technology Update Designed to Empower the Marketing Technologist

Reachforce

San Francisco, April 25th 2017 – At Marketo’s Marketing Nation Summit – ReachForce, a leading provider of cloud-based marketing data quality automation solutions, announced a new milestone technology update it calls “3X360”.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.