Sat.Sep 30, 2017 - Fri.Oct 06, 2017

Digital marketing requires millennial marketers

Biznology

I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience.

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010?

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How to Do ABM at Scale with Account-Based Demand

bizible

As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Insights Into the World of Content Marketing

B2B Lead Generation

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive. In looking at this year’s study there are some thoughts and musings I have listed below.

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Three Marketing Automation Strategies You Need to Implement Today

Webbiquity

Guest post by Kimberly Maceda. Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. With its high potential and the impressive results it can deliver, it’s no surprise that more businesses are implementing these platforms to beef up their performance. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology.

How Can Brands Deliver Robust Customer Experiences?

Modern Marketing

According to a study by Walker , customer experience will be the key differentiator for consumers by the year 2020. Currently, price and product are the key drivers for the decision-making process.

The 2017 State of Pipeline Marketing Report [Infographic]

bizible

How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017.

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Blog2Social makes bloggers a marketing one-man band

Biznology

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy

Webbiquity

Guest post by Sarah Saker. When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers. However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted.

How to Create a Content Marketing Strategy with Brand Personality

Marketing Insider Group

What makes a brand’s content distinctive? If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. Sephora’s use of user-generated content – their Beauty Insider Community is impressive […]. The post How to Create a Content Marketing Strategy with Brand Personality appeared first on Marketing Insider Group.

7 reasons why you need a social media marketing consultant

Biznology

It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also assume you have a few hours a day to devote solely to marketing your business.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

8 Use Cases for Enriched Data

Reachforce

Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.

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How Marketers in 2017 do Marketing Planning [State of Pipeline Marketing Data]

bizible

For the first time, in the 2017 State of Pipeline Marketing Report , we asked marketers how they do planning. They answered questions about budget, planning metrics, confidence in hitting revenue goals and ROI. At Bizible, we’re huge advocates for planning all marketing channels to revenue.

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Are You Making These 5 Critical Landing Page Mistakes?

Act-On

Find out if you’re making these 5 critical landing page mistakes and how to fix them. Forms & Landing Pages Landing Page Marketing Strategy SEO Website Visitor Tracking Act-On landing pages call to action CTA forms and landing pages landing page

6 Underrated Elements of Successful B2B Social Media Strategies

KoMarketing Associates

There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. Ease of use also creates a low barrier to entry. Anyone with an email address can create an account.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Lookalike Modeling: An Effective Tool in Your B2B Marketing Stack

Reachforce

Whether you realize it or not, chances are good that you have been a target of lookalike modeling in the past. You log into Facebook or read an article on The New York Times only to find ads on the right-hand side of the screen that are a little too pinpoint accurate for something you […].

Content Marketing for Startups: Let’s Get Started

Marketing Insider Group

With a fledgling startup to manage, you likely don’t have a huge pool of resources to tap into for your marketing. This includes budget, manpower and the most valuable and limited resource of all: time. But, you can start your journey towards content marketing brilliance and the business growth it can bring, with: An understanding […]. The post Content Marketing for Startups: Let’s Get Started appeared first on Marketing Insider Group. Content Marketing

Should you stop (organic) social media activity?

Biznology

Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

Crafting an Exceptional Statement to Keep You on Mission

Act-On

Mission statements - why you need one, and how to create them. Brand Marketing Digital Marketing Strategies Marketing Life Act-On Mission statement brand brand awareness brand marketing mission mission statement

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year.

How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall

Marketing Insider Group

For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most […]. The post How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall appeared first on Marketing Insider Group. Content Marketin

Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

Despite a vibrant U.S. economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. And what can you do about it?

Making the Business Case for Better Data Quality

Reachforce

Most marketers understand that poor data quality can be an absolute killer to the value of marketing campaigns.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.