Sat.Sep 30, 2017 - Fri.Oct 06, 2017

Digital marketing requires millennial marketers

Biznology

I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)

Aging 98

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010?

Trending Sources

How Marketers in 2017 do Marketing Planning [State of Pipeline Marketing Data]

bizible

For the first time, in the 2017 State of Pipeline Marketing Report , we asked marketers how they do planning. They answered questions about budget, planning metrics, confidence in hitting revenue goals and ROI. At Bizible, we’re huge advocates for planning all marketing channels to revenue.

Plan 60

Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. When you and your team are focused exclusively on “lead” outcomes, immediate costs are misleading and long-term costs increase dramatically. Here is why: You have heard the expression that to a hammer everything looks like a nail.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

3 Lessons on How to Use Video to Drive Business Value

Vidyard

Video is quickly becoming one of the most effective marketing tactics. However, many organizations waste loads of time and money creating videos that fail to deliver results. Here’s our secret formula for producing videos that drive business ROI.

Three Marketing Automation Strategies You Need to Implement Today

Webbiquity

Guest post by Kimberly Maceda. Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. With its high potential and the impressive results it can deliver, it’s no surprise that more businesses are implementing these platforms to beef up their performance. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology.

Should you stop (organic) social media activity?

Biznology

Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

The 2017 State of Pipeline Marketing Report [Infographic]

bizible

How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

8 Use Cases for Enriched Data

Reachforce

Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.

Case 39

B2B Marketing Tactics & Goals: How to Focus on Fundamentals

Marketri

We hear it every weekend during football season: “The losing team did not execute the fundamentals.” But oddly, we don’t hear it all the time in marketing. Strategic Marketing Plans B2B Strategy Strategic Marketing Consulting B2B Marketing Best Practices

For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

Modern Marketing

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety.

11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy

Webbiquity

Guest post by Sarah Saker. When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers. However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Insights Into the World of Content Marketing

B2B Lead Generation Blog

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive. In looking at this year’s study there are some thoughts and musings I have listed below.

Five Ways Storytelling Goes Bad

What Works - What Doesn't

Wherever you go in the content marketing industry, people are talking about brand storytelling. You have to tell stories to get customers emotionally involved in your brand. The human mind is intrinsically geared to hearing and understanding stories. Hey, I’m all for storytelling.

How to Create a Content Marketing Strategy with Brand Personality

Marketing Insider Group

What makes a brand’s content distinctive? If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. Sephora’s use of user-generated content – their Beauty Insider Community is impressive […]. The post How to Create a Content Marketing Strategy with Brand Personality appeared first on Marketing Insider Group.

5 Techniques For Successful Sales Prospecting

Vidyard

Prospecting is critical to any sales team’s success. Without prospects, the pipeline and sales whither. Unfortunately, many people spend their valuable sales time on contacting bad leads, or even worse, cold calling.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Is VR Marketing Ever Going to Become a Thing?

Content Standard

After decades of featuring virtual reality in books and movies, it’s easy to forget that this futuristic technology is now a part of everyday life. But that’s no longer science fiction: VR is here to stay.

CAUTION: Your Silent Contacts Have Something to Tell You

Akoonu

Marketers, let’s be realistic. You can’t always create the perfect experience for everyone. Your content consumers are not always “leads” with active needs, and they shouldn’t be treated as if they are.

Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing.

3 Secrets Behind Top-Performing Reps’ Sales Videos

Vidyard

Here at Vidyard, we’ve seen a sales video or two. Or three. Or honestly, tens of thousands. With over 23,000 sales reps using Vidyard GoVideo (formerly ViewedIt) around the world, we’ve had a chance to analyze everything about how sales reps record videos.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How Can Brands Deliver Robust Customer Experiences?

Modern Marketing

According to a study by Walker , customer experience will be the key differentiator for consumers by the year 2020. Currently, price and product are the key drivers for the decision-making process.

The Importance of Storytelling in the Engagement Economy

Modern B2B Marketing

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.”

Product Marketing’s Role in Driving B2B Revenue

Great B2B Marketing

Many B2B companies underappreciate the impact of quality product marketing and its critical role in helping to generate revenue. Perhaps […]. Product Marketer Product Marketing product marketer product marketing

The Formula for Account-Based Marketing Success

Terminus

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

127 Facts You Probably Didn't Know About Video Marketing [Infographic]

Hubspot

Do you remember when the music video for "Gangnam Style" was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song.

The 3 fallacies of B2B marketing

TaylorMadeIn KEW

credit: HeidiTaylor. Three fallacies continue to dominate B2B marketing thinking. These fallacies are hindering our ability as B2B marketers to create and execute marketing that matters to our customers and our businesses. And they are damaging us as a profession.

Atlanta B2B Marketing Agency Leader Learns Lessons from Pedaling Papers

MLT Creative

I was a suburban paperboy in the late Sixties. Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was going out of town […].

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10 Advocate Marketing Success Stories Every B2B Brand Can Learn From

Influitive b2b

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.