Sat.Sep 30, 2017 - Fri.Oct 06, 2017

Digital marketing requires millennial marketers

Biznology

I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)

Aging 93

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010?

Trending Sources

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience.

How to Do ABM at Scale with Account-Based Demand

bizible

As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

More Trending

B2B Marketing Tactics & Goals: How to Focus on Fundamentals

Marketri

We hear it every weekend during football season: “The losing team did not execute the fundamentals.” But oddly, we don’t hear it all the time in marketing. Strategic Marketing Plans B2B Strategy Strategic Marketing Consulting B2B Marketing Best Practices

For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

Modern Marketing

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety.

Should you stop (organic) social media activity?

Biznology

Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

Five Ways Storytelling Goes Bad

What Works - What Doesn't

Wherever you go in the content marketing industry, people are talking about brand storytelling. You have to tell stories to get customers emotionally involved in your brand. The human mind is intrinsically geared to hearing and understanding stories. Hey, I’m all for storytelling.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Insights Into the World of Content Marketing

B2B Lead Generation Blog

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive. In looking at this year’s study there are some thoughts and musings I have listed below.

Is VR Marketing Ever Going to Become a Thing?

Content Standard

After decades of featuring virtual reality in books and movies, it’s easy to forget that this futuristic technology is now a part of everyday life. But that’s no longer science fiction: VR is here to stay.

CAUTION: Your Silent Contacts Have Something to Tell You

Akoonu

Marketers, let’s be realistic. You can’t always create the perfect experience for everyone. Your content consumers are not always “leads” with active needs, and they shouldn’t be treated as if they are.

The 2017 State of Pipeline Marketing Report [Infographic]

bizible

How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

The Importance of Storytelling in the Engagement Economy

Modern B2B Marketing

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.”

How Can Brands Deliver Robust Customer Experiences?

Modern Marketing

According to a study by Walker , customer experience will be the key differentiator for consumers by the year 2020. Currently, price and product are the key drivers for the decision-making process.

The Formula for Account-Based Marketing Success

Terminus

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach.

127 Facts You Probably Didn't Know About Video Marketing [Infographic]

Hubspot

Do you remember when the music video for "Gangnam Style" was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Atlanta B2B Marketing Agency Leader Learns Lessons from Pedaling Papers

MLT Creative

I was a suburban paperboy in the late Sixties. Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was going out of town […].

Paper 28

The 3 fallacies of B2B marketing

TaylorMadeIn KEW

credit: HeidiTaylor. Three fallacies continue to dominate B2B marketing thinking. These fallacies are hindering our ability as B2B marketers to create and execute marketing that matters to our customers and our businesses. And they are damaging us as a profession.

How Marketers in 2017 do Marketing Planning [State of Pipeline Marketing Data]

bizible

For the first time, in the 2017 State of Pipeline Marketing Report , we asked marketers how they do planning. They answered questions about budget, planning metrics, confidence in hitting revenue goals and ROI. At Bizible, we’re huge advocates for planning all marketing channels to revenue.

Lookalike Modeling: An Effective Tool in Your B2B Marketing Stack

Reachforce

Whether you realize it or not, chances are good that you have been a target of lookalike modeling in the past. You log into Facebook or read an article on The New York Times only to find ads on the right-hand side of the screen that are a little too pinpoint accurate for something you […].

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

10 Advocate Marketing Success Stories Every B2B Brand Can Learn From

Influitive b2b

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring.

The Charles Bukowski Guide to Effective Copywriting: 5 Tips

Hubspot

Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses. Copy enables sales on a grand scale, which begs the question: How do you write effective copy?

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted.

How to Create a Content Marketing Strategy with Brand Personality

Marketing Insider Group

What makes a brand’s content distinctive? If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. Sephora’s use of user-generated content – their Beauty Insider Community is impressive […]. The post How to Create a Content Marketing Strategy with Brand Personality appeared first on Marketing Insider Group.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

10 Insane Statistics that Prove Why Email is More Powerful than Ever

Spiralytics

Email has been around long before there was the internet; in fact, the first email ever sent—back in 1972 by an American computer programmer named Ray Tomlinson—became one of the precursors to the birth of the internet. Email Marketing

3 Lessons on How to Use Video to Drive Business Value

Vidyard

Video is quickly becoming one of the most effective marketing tactics. However, many organizations waste loads of time and money creating videos that fail to deliver results. Here’s our secret formula for producing videos that drive business ROI.

13 Marketing Tactics to Boost Your Event ROI

Modern B2B Marketing

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.

Benefits of Agile Marketing: 21 Stats You Need to Know

Marketing Insider Group

If you’re running a marketing team based on Agile principles, looking to get all of the benefits of Agile marketing, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back […]. The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on Marketing Insider Group. Content Marketing

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.