Tomorrow People

AUGUST 23, 2017

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

Differentiation 213

Differentiation B2B Promotion Content Marketing 213

Oracle

AUGUST 24, 2017

Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes based on the environment in which they were raised. We've gone from Baby Boomers to Gen Xers to Millennials and a few in-between. Now, we have arrived at a new generation set to attract marketers' attention: Generation Z.

Mobile 211

Mobile Generation Search Engine Environment 211

Influitive

AUGUST 22, 2017

Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers are doing things differently. They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

Acquisition 209

Acquisition Email Campaign Prospect Campaign 209

B2B PR Sense

AUGUST 25, 2017

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach your goals. But how do you even begin to develop an effective public relations strategy ? We've got you covered. Read on to learn how to create your own unique and powerful strategy and discover the tools you need to ensure it succeeds. How to Develop Your Own Successful PR Strategy.

PR 187

PR Business Strategy Buyer Personas 187

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Channel

RockContent

AUGUST 24, 2017

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. But on the flipside, media companies and journalists can actually use content marketing strategies to help themselves continue to build their own audiences. Of course, many established media companies already have substantial audiences.

Audience 179

Audience Companies Media Build 179

Marketing Insider Group

AUGUST 22, 2017

Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. Today, however, with digital tools and marketing automation, even a one-man band can put itself in front of thousands of potential customers – every day – and […].

Small Business 161

Small Business ROI Startup Field 161

B2B PR Sense

AUGUST 19, 2017

[Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While the original post is still relevant, I've updated this post with some additional tips. Enjoy! ]. CTAs sit at the threshold between loyal readers and those readers becoming B2B leads. Many factors affect whether a reader passes this threshold. Theis post will show you how to motivate your audience to take that next step -- or rather, click. So what’s behind the decision to click?

Audience 166

Audience Urgency PR Buyer Personas 166

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away.

Word of Mouth 154

Word of Mouth Relationship PR Paper 154

Oracle

AUGUST 22, 2017

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps. That being said, factoring the time to stay fit can be extremely difficult in this high-level position. As a good deal of the job involves sitting at a desk staring at a computer screen, making an effort to prioritize fitness is absolutely essential for a long, fruitful life.

Business 192

Business CMO Attitudes Budget 192

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Forecast

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group.

Event Marketing 158

Event Marketing Work Forrester Trade Show 158

Webbiquity

AUGUST 22, 2017

Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Image credit: Nick Youngson. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook.

Build 216

Build Brand Branding Tips 216

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

Demand 149

Demand Report Marketo Forrester 149

Oracle

AUGUST 21, 2017

In my previous post , we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with Econsultancy 46% of ANZ respondents cited integrating data as their key challenge with marketing automation. Once you have your base data model, you may also decide to layer in additional insights based on analysis done either by an in-house team or an agency.

SMS 176

SMS Account Based Marketing Frequency Mobile 176

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Marketing Insider Group

AUGUST 24, 2017

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. The post Permission Marketing: Love it or Hate it? appeared first on Marketing Insider Group. Content Marketing

Permission 146

Permission Advertisement Advertising Internet 146

Act-On

AUGUST 22, 2017

Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust. Content Marketing Customer Marketing content marketing customer content customer engagement customer lifecycle customer marketing

Trust 135

Trust Customer Build Interactive 135

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics.

SEO 138

SEO Long Tail Keyword Search Engine 138

Biznology

AUGUST 21, 2017

Lesson for leaders. How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon need to defeat each other or lose everything. Digital convergence wars are coming. The prize is the world’s digital infrastructure for decades to come.

Amazon 132

Amazon Service Internet Intent 132

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Marketing Insider Group

AUGUST 25, 2017

For the 137th episode of The Marketing Book Podcast, I interviewed Bryan Eisenberg co-author (with Jeffrey Eisenberg and Roy H. Williams) of Be Like Amazon: Even a Lemonade Stand Can Do It. I haven’t read a book like this since Who Moved My Cheese. It’s that smart and ingeniously written. The setting for the short […]. The post Weekend Reading: “Be Like Amazon” by Bryan Eisenberg appeared first on Marketing Insider Group. Marketing Strategy

Amazon 142

Amazon Podcast Strategy Marketing 142

Act-On

AUGUST 25, 2017

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

SMB 128

SMB Strategy Lead Generation Lead Management 128

Influitive

AUGUST 23, 2017

Think about the last time you had an unexpectedly positive experience with a company or product. Maybe your barista threw in a free biscotti with your morning americano?) What did that experience make you want to do? You likely wanted to tell others about it, or (at the very least) send the company a congratulatory. Advocate Engagement Customer Marketers Finding Your Advocates advocacy marketing advocateanywhere brand advocacy brand advocates customer engagement customer journey

Brand 122

Brand Branding Customer Build 122

Biznology

AUGUST 25, 2017

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story. However, choosing the right business technology can be difficult—and frustrating.

Business 123

Business Pricing Price Signature 123

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Template

Marketing Insider Group

AUGUST 22, 2017

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, […]. The post 20 Signup Form Optimization Techniques for More Sales Leads appeared first on Marketing Insider Group. Content Marketing

Sales Lead 138

Sales Lead Optimization Leads Lead 138

KoMarketing Associates

AUGUST 23, 2017

Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. Overall, 19 percent of enterprise marketers said their local digital marketing initiatives were effective in helping them raise brand awareness.

Survey 120

Survey Audience Twitter Effective 120

Act-On

AUGUST 24, 2017

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

Trade Show 115

Trade Show Conference Trade Marketing Automation 115

Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. We love this chart! It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. I use it in three different presentations. It’s basically our industry’s version of the “Everything is Awesome” theme song from The Lego Movie.

Content Marketing 111

Content Marketing Content Forrester Storytelling 111

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer