Tomorrow People

AUGUST 23, 2017

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

Differentiation 277

Differentiation B2B Promotion Content Marketing 277

Webbiquity

AUGUST 22, 2017

Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights.

Build 256

Build Brand Branding Tips 256

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name).

Relationship 218

Relationship Education Word of Mouth PR 218

DiscoverOrg

AUGUST 24, 2017

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world.

Buyer Personas 217

Buyer Personas B2B Best Practice Account Based Marketing 217

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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SMB

ScribbleLive

AUGUST 24, 2017

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling.

Audience 217

Audience Companies Build Media 217

Biznology

AUGUST 24, 2017

The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world. Traditionally brands rarely get involved in social or political issues.

Brand 205

Brand Branding Attitudes View 205

B2B PR Sense

AUGUST 19, 2017

[Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While the original post is still relevant, I've updated this post with some additional tips. Enjoy! ]. CTAs sit at the threshold between loyal readers and those readers becoming B2B leads.

Audience 198

Audience Urgency PR Buyer Personas 198

ScribbleLive

AUGUST 21, 2017

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences.

Custom Publishing 207

Custom Publishing Customer Content Creative 207

Modern Marketing

AUGUST 24, 2017

Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes based on the environment in which they were raised. We've gone from Baby Boomers to Gen Xers to Millennials and a few in-between.

Mobile 274

Mobile Generation Search Engine Environment 274

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Account-Based Marketing is a strategy, not a solution.

Account Based Marketing

NuSpark

AUGUST 24, 2017

There’s nothing worse than sending out an important marketing or sales email to your subscribers and having it fall flat on its face because of a low open rate. After all, a low open rate means most your emails landed in a virtual junkyard where they won’t create much impact.

P2P 184

P2P Open Rate Email Rate 184

B2B PR Sense

AUGUST 25, 2017

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach your goals. But how do you even begin to develop an effective public relations strategy ?

PR 186

PR Business Strategy Buyer Personas 186

Act-On

AUGUST 22, 2017

Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust. Content Marketing Customer Marketing content marketing customer content customer engagement customer lifecycle customer marketing

Trust 181

Trust Customer Build Content 181

Modern Marketing

AUGUST 23, 2017

Reading body language takes skill. It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc. The point is, you can see it. And you can learn from it. With the explosion of technology over the past decade, the new talk in town is digital body language. That is something you cannot see.

Viral 257

Viral Cross-Sell Validation Aging 257

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Companies

Biznology

AUGUST 21, 2017

Lesson for leaders. How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat.

Amazon 171

Amazon Service Intent Work 171

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group.

Event Marketing 167

Event Marketing Work Forrester Trade Show 167

Act-On

AUGUST 25, 2017

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

SMB 169

SMB Strategy Lead Generation Lead Management 169

Modern Marketing

AUGUST 22, 2017

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps.

Business 248

Business Attitudes CMO Budget 248

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creative

Biznology

AUGUST 25, 2017

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story.

Business 159

Business Price Pricing Signature 159

Marketing Insider Group

AUGUST 22, 2017

Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. Today, however, with digital tools and marketing automation, even a one-man band can put itself in front of thousands of potential customers – every day – and […].

Small Business 162

Small Business ROI Startup Field 162

Reachforce

AUGUST 25, 2017

When it comes to impactful marketing technology trends, real-time interaction management (RTIM) arguably tops the list. Because RTIM offers an opportunity for demand generation marketers to reach their target customers in new, previously unimaginable ways.

Interactive 156

Interactive Outreach Demand Generation Demand 156

Modern Marketing

AUGUST 21, 2017

In my previous post , we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with Econsultancy 46% of ANZ respondents cited integrating data as their key challenge with marketing automation.

SMS 222

SMS Frequency Mobile Account Based Marketing 222

Advertiser: Interactions LLC

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Customer

Act-On

AUGUST 24, 2017

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

Trade Show 153

Trade Show Conference Trade Marketing Automation 153

Marketing Insider Group

AUGUST 24, 2017

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. The post Permission Marketing: Love it or Hate it? appeared first on Marketing Insider Group. Content Marketing

Permission 160

Permission Advertisement Advertising Internet 160

Reachforce

AUGUST 21, 2017

If you are a marketing technologist, you will likely agree that the ever-changing martech landscape often feels both exciting and overwhelming at the same time. Martech is an explosive industry, having seen jaw-dropping 40 percent growth in 2016 alone.

Industry 156

Industry Marketing 156

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

Report 150

Report Demand Forrester Marketo 150

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Account Based Marketing