Tomorrow People

AUGUST 23, 2017

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

Differentiation 278

Differentiation B2B Promotion Content Marketing 278

Webbiquity

AUGUST 22, 2017

Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights.

Build 259

Build Brand Branding Tips 259

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name).

Relationship 218

Relationship Education Word of Mouth Social Media 218

B2B PR Sense

AUGUST 19, 2017

[Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While the original post is still relevant, I've updated this post with some additional tips. Enjoy! ]. CTAs sit at the threshold between loyal readers and those readers becoming B2B leads.

Audience 212

Audience Urgency PR Buyer Personas 212

Advertiser: ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Lead Generation

Influitive

AUGUST 22, 2017

Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers are doing things differently. They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

Acquisition 209

Acquisition Email Campaign Prospect Campaign 209

Modern Marketing

AUGUST 24, 2017

Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes based on the environment in which they were raised. We've gone from Baby Boomers to Gen Xers to Millennials and a few in-between.

Mobile 275

Mobile Generation Search Engine Environment 275

B2B PR Sense

AUGUST 25, 2017

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach your goals. But how do you even begin to develop an effective public relations strategy ?

PR 206

PR Business Strategy Buyer Personas 206

Act-On

AUGUST 22, 2017

Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust. Content Marketing Customer Marketing content marketing customer content customer engagement customer lifecycle customer marketing

Trust 181

Trust Customer Build Content 181

Biznology

AUGUST 21, 2017

Lesson for leaders. How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat.

Amazon 172

Amazon Service Intent Internet 172

Advertisement

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Cost

Modern Marketing

AUGUST 23, 2017

Reading body language takes skill. It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc. The point is, you can see it. And you can learn from it. With the explosion of technology over the past decade, the new talk in town is digital body language. That is something you cannot see.

Viral 259

Viral Cross-Sell Validation Aging 259

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group.

Event Marketing 167

Event Marketing Work Forrester Trade Show 167

Act-On

AUGUST 25, 2017

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

SMB 169

SMB Strategy Lead Generation Lead Management 169

Biznology

AUGUST 25, 2017

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story.

Business 160

Business Price Pricing Signature 160

Advertiser: ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report

Modern Marketing

AUGUST 22, 2017

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps.

Business 250

Business Attitudes CMO Budget 250

Marketing Insider Group

AUGUST 22, 2017

Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. Today, however, with digital tools and marketing automation, even a one-man band can put itself in front of thousands of potential customers – every day – and […].

Small Business 162

Small Business ROI Startup Field 162

Act-On

AUGUST 24, 2017

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

Trade Show 153

Trade Show Conference Trade Marketing Automation 153

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

Demand 150

Demand Report Marketo Forrester 150

Advertiser: ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Intent

Modern Marketing

AUGUST 21, 2017

In my previous post , we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with Econsultancy 46% of ANZ respondents cited integrating data as their key challenge with marketing automation.

SMS 228

SMS Frequency Account Based Marketing Mobile 228

Marketing Insider Group

AUGUST 24, 2017

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. The post Permission Marketing: Love it or Hate it? appeared first on Marketing Insider Group. Content Marketing

Permission 157

Permission Advertisement Advertising Internet 157

Act-On

AUGUST 23, 2017

Do you know how to mitigate the dangers that influencer marketing and outreach presents to your long-term marketing? Learn more in this Act-On Software post. Advocacy & Loyalty SEO influencer marketing influencer seo influencers seo marketing

SEO 147

SEO Outreach Service Act-On 147

Biznology

AUGUST 23, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian Addison , on how more LinkedIn leads can be bad for your organization.

Linkedin 143

Linkedin Funnel Lead Leads 143

Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Zoominfo

Customer Experience Matrix

AUGUST 25, 2017

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. That’s been my attitude as well.

Campaign 203

Campaign Contingency Training Terms and Conditions 203

Marketing Insider Group

AUGUST 25, 2017

For the 137th episode of The Marketing Book Podcast, I interviewed Bryan Eisenberg co-author (with Jeffrey Eisenberg and Roy H. Williams) of Be Like Amazon: Even a Lemonade Stand Can Do It. I haven’t read a book like this since Who Moved My Cheese. It’s that smart and ingeniously written. The setting for the short […]. The post Weekend Reading: “Be Like Amazon” by Bryan Eisenberg appeared first on Marketing Insider Group. Marketing Strategy

Amazon 150

Amazon Podcast Strategy Marketing 150

Act-On

AUGUST 21, 2017

Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation.

Marketing Automation 146

Marketing Automation Automation Work Studies 146

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics.

SEO 139

SEO Long Tail Keyword Search Engine 139

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing