Sat.Aug 19, 2017 - Fri.Aug 25, 2017

How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

Five Brand Building Tips for B2B Businesses

Webbiquity

Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name).

B2B is Dead – Long Live B2P

DiscoverOrg

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

ScribbleLive

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling.

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Should brands take a public stand on social or political issues?

Biznology

The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world. Traditionally brands rarely get involved in social or political issues.

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Calls to Action: How to Motivate Your Audience

B2B PR Sense

[Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While the original post is still relevant, I've updated this post with some additional tips. Enjoy! ]. CTAs sit at the threshold between loyal readers and those readers becoming B2B leads.

Customer Success Story: How Malwarebytes Created Award-Winning Content

ScribbleLive

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences.

Mobile Marketing to a New Generation

Modern Marketing

Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes based on the environment in which they were raised. We've gone from Baby Boomers to Gen Xers to Millennials and a few in-between.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Definitive Guide to B2B Email Marketing Subject Lines: A Roundup from the Experts

NuSpark

There’s nothing worse than sending out an important marketing or sales email to your subscribers and having it fall flat on its face because of a low open rate. After all, a low open rate means most your emails landed in a virtual junkyard where they won’t create much impact.

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. It keeps you focused so you can reach your goals. But how do you even begin to develop an effective public relations strategy ?

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Boost Customer Engagement by Building Trust in Your Content

Act-On

Do customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust. Content Marketing Customer Marketing content marketing customer content customer engagement customer lifecycle customer marketing

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4 Digital Body Language Uses for Manufacturers

Modern Marketing

Reading body language takes skill. It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc. The point is, you can see it. And you can learn from it. With the explosion of technology over the past decade, the new talk in town is digital body language. That is something you cannot see.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How can you outperform the winners-eat-everything digital economy?

Biznology

Lesson for leaders. How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat.

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Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group.

Smart Strategies that Give Your SMB Marketing a Boost

Act-On

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

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How CMOs Can Stay Fit With Their Busy Lifestyle

Modern Marketing

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

4 leading edge business technologies every business needs to be successful

Biznology

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story.

Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI

Marketing Insider Group

Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. Today, however, with digital tools and marketing automation, even a one-man band can put itself in front of thousands of potential customers – every day – and […].

What Is Real-Time Interaction Management (RTIM) and Why Should You Care?

Reachforce

When it comes to impactful marketing technology trends, real-time interaction management (RTIM) arguably tops the list. Because RTIM offers an opportunity for demand generation marketers to reach their target customers in new, previously unimaginable ways.

Layering in Additional Insights

Modern Marketing

In my previous post , we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with Econsultancy 46% of ANZ respondents cited integrating data as their key challenge with marketing automation.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Conference Season Prep: Make the Most of Trade Shows

Act-On

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

Permission Marketing: Love it or Hate it?

Marketing Insider Group

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. The post Permission Marketing: Love it or Hate it? appeared first on Marketing Insider Group. Content Marketing

2017 Martech Landscape: Where We Are Now

Reachforce

If you are a marketing technologist, you will likely agree that the ever-changing martech landscape often feels both exciting and overwhelming at the same time. Martech is an explosive industry, having seen jaw-dropping 40 percent growth in 2016 alone.

Report: B2B Buyers Demand Enhanced Engagement from Marketers

KoMarketing Associates

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.