Sat.May 06, 2017 - Fri.May 12, 2017

How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.

5 Actionable Tips to Update Your SEO Strategy Right Now

Marketing Insider Group

There are, what seems like, millions of articles written on the web touting the power of SEO. Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic.

SEO 264

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Do ABM Marketers Underestimate the Value of Messaging?

The Point

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Less is more - Marketing Automation lowdown; Stacks, Tools & Apps

Tomorrow People

Marketing automation can help you meet the challenges of modern marketing by integrating different channels and providing you with rich data on your leads and customers. Here are some of our favourite automation tools. Marketing Automation

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to bootstrap your influencer marketing program


As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them.

More Trending

The Other Walking Dead: Combatting Spam Bot Appliance Emails


Zom·bie OR ˈ zämbē / Noun: the body of a dead person given the semblance of life, but mute and will-less, by a supernatural force, usually for some evil purpose.

Spam 202

10 Great Examples of Lead Generation Websites

Tomorrow People

How to win leads and prospects online. Lead Generation

B2B Marketing Measurement Remains a Top Priority Despite Challenges

KoMarketing Associates

Although most B2B marketers agree that marketing measurement is critically important, new research suggests that they are still struggling to gauge their efforts. In the “2017 Marketing Measurement and Attribution Survey Report” from DemandGen, 91 percent of B2B marketers said that marketing measurement and reporting is a “top priority” at their company. However, 40 percent stated that their ability to measure and analyze performance needs improvement.

What Is Thought Leadership and Why Do you Need It?

Marketing Insider Group

What is thought leadership and why do you need it? These are questions I get asked all the time. Executives want to know how to build it. Marketers want to know how to deploy it. Sales people want to learn how to convert it.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Win lifestyle influencers over with generosity and attentiveness


It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways.

Six Key Components of a High Performance Marketing Plan


The drastic transformation of the customer journey means buyers are now in the driver’s seat. Not only that ‒ they’ve taken the wheel and they’re steering the course.

Plan 188

The Dangers of a Marketing Team Disconnected from Revenue


Typically, marketers execute a campaign, measure its success, and then use that data to create a plan for the future. This process is a continuous optimization loop, but problems arise when each of these steps is disconnected from the other, with all of them optimizing for different success metrics.

CMO 185

How To Effectively Segment Your Email List

Marketing Insider Group

We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. BBMG ). 50% of purchases are made because of word-of-mouth (Brains on Fire). 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ).

6 Reasons Why You Don’t Want to Miss the Act-On i ? marketing Roadshow


Marketing is a profession that requires us to be at the top of our game at all times. There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills.

Act-On 171

3 blockers of outside-in marketing


In the last three years, I have spoken with hundreds of digital marketers about their challenges.

Course 167

Step-By-Step Guide for Making Your Next Event’s Livestreaming Video A Success

Marketing Insider Group

Livestreaming is an excellent tool for increasing interest in your brand – before, during and after the event happens. It expands your audience and breaks down the barriers of space and time.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

B2B Marketers Gaining Confidence in Account-Based Marketing Efforts

KoMarketing Associates

Previous research indicated that B2B marketers were beginning to adopt account-based marketing (ABM) tactics, and a new survey sheds light on their progress. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent. ABM is becoming a catch all phrase,” wrote the authors of the report. “As

Aligning To Revenue: A Complete Marketing Planning Process


Very often marketers are disconnected from corporate goals. They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning.

Plan 162

How to Drive Sales Effectiveness with Automation


Salespeople often complain about the quality of leads they get from marketing. Likewise, marketing departments tend to complain that salespeople don’t follow up on the leads they work so hard to produce. You know the drill.

3 Failsafe Ideas to Market Your Startup

Marketing Insider Group

There are new brands popping up every day trying to compete for consumers’ valuable attention. As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. In turn, there will be a lot of pressure to break the mold and show how you are truly unique.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Are Marketers Capitalizing on Content Personalization? [Interview]

KoMarketing Associates

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. The “ 2017 Trends in Personalization ” report from Evergage found that while 96 percent of marketers agree that personalization can help advance customer relationships, 55 percent believe they aren’t getting it right. To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage.

Why Are B2B CMOs Still Using Excel As Their Marketing Planning Tool?


Much has been said about the tech stacks of today’s great organizations. In fact, the 2017 Stackies were just published. There are tools for just about everything: website personalization, email automation, cleansing, testing, augmenting, tracking budgets, tracking morale, etc.

Silos are for farms, not content marketing teams


One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted barn. And if I can manage a silo, maybe as a little retreat, that’d be great, too. In the office, though, we have a strict No Silo policy.

The Immensity of Your Work

Marketing Insider Group

Appearing before Congress, famed astrophysicist and science communicator Neil deGrasse Tyson opened with a quote: “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!