Sat.May 06, 2017 - Fri.May 12, 2017

How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.

5 Actionable Tips to Update Your SEO Strategy Right Now

Marketing Insider Group

There are, what seems like, millions of articles written on the web touting the power of SEO. Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic.

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Do ABM Marketers Underestimate the Value of Messaging?

The Point

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

The Eight Best Online Tools for Sales Professionals


It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Less is more - Marketing Automation lowdown; Stacks, Tools & Apps

Tomorrow People

Marketing automation can help you meet the challenges of modern marketing by integrating different channels and providing you with rich data on your leads and customers. Here are some of our favourite automation tools. Marketing Automation

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How To Achieve Personalization With Marketing Automation

Marketing Insider Group

What do you think of when you hear the word marketing ‘automation’? For many of us, the word conjures images of cold industrial practices, long rows of robot machinery on the production line, spam emails with generic, impersonal greetings.

The 12 Best Special-Purpose Business Software Tools


Most of the posts so far in this series on the best online business tools have addressed marketing functions.

10 Great Examples of Lead Generation Websites

Tomorrow People

How to win leads and prospects online. Lead Generation

The Other Walking Dead: Combatting Spam Bot Appliance Emails


Zom·bie OR ˈ zämbē / Noun: the body of a dead person given the semblance of life, but mute and will-less, by a supernatural force, usually for some evil purpose.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Marketing Measurement Remains a Top Priority Despite Challenges

KoMarketing Associates

Although most B2B marketers agree that marketing measurement is critically important, new research suggests that they are still struggling to gauge their efforts. In the “2017 Marketing Measurement and Attribution Survey Report” from DemandGen, 91 percent of B2B marketers said that marketing measurement and reporting is a “top priority” at their company. However, 40 percent stated that their ability to measure and analyze performance needs improvement.

What Is Thought Leadership and Why Do you Need It?

Marketing Insider Group

What is thought leadership and why do you need it? These are questions I get asked all the time. Executives want to know how to build it. Marketers want to know how to deploy it. Sales people want to learn how to convert it.

Win lifestyle influencers over with generosity and attentiveness


It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. Nowadays everyone and his brother are entrepreneurs, and multiple industries are flooded with new and attention-grabbing products or services. How do you get your startup to stand out in this news rush? Growth hacking can hold the key.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Six Key Components of a High Performance Marketing Plan


The drastic transformation of the customer journey means buyers are now in the driver’s seat. Not only that ‒ they’ve taken the wheel and they’re steering the course.

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The Dangers of a Marketing Team Disconnected from Revenue


Typically, marketers execute a campaign, measure its success, and then use that data to create a plan for the future. This process is a continuous optimization loop, but problems arise when each of these steps is disconnected from the other, with all of them optimizing for different success metrics.

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Step-By-Step Guide for Making Your Next Event’s Livestreaming Video A Success

Marketing Insider Group

Livestreaming is an excellent tool for increasing interest in your brand – before, during and after the event happens. It expands your audience and breaks down the barriers of space and time.

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

B2B PR Sense

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success. Everyone with business goals needs a personal branding strategy.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Optimize Your Content for Inbound Marketing: Part 1


Getting found by your target audience is the prime directive of inbound marketing. Strategically and tactically, that means you must optimize your content for discovery via search engines.

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. BBMG ). 50% of purchases are made because of word-of-mouth (Brains on Fire). 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ).

How To Effectively Segment Your Email List

Marketing Insider Group

We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists.

B2B Demand Generation Strategies: 5 Essential Components


Businesses are always on the hunt for new ways to stand out from the competition. No one knows this better than a B2B marketing team.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

6 Reasons Why You Don’t Want to Miss the Act-On i ? marketing Roadshow


Marketing is a profession that requires us to be at the top of our game at all times. There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills.

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3 blockers of outside-in marketing


In the last three years, I have spoken with hundreds of digital marketers about their challenges.

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3 Failsafe Ideas to Market Your Startup

Marketing Insider Group

There are new brands popping up every day trying to compete for consumers’ valuable attention. As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. In turn, there will be a lot of pressure to break the mold and show how you are truly unique.

B2B Marketers Gaining Confidence in Account-Based Marketing Efforts

KoMarketing Associates

Previous research indicated that B2B marketers were beginning to adopt account-based marketing (ABM) tactics, and a new survey sheds light on their progress. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent. ABM is becoming a catch all phrase,” wrote the authors of the report. “As

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.