Sat.Apr 15, 2017 - Fri.Apr 21, 2017

Why Your Marketing Needs to be Data-Driven

Marketing Insider Group

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting.

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too.

WOM 250

5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach.

PR 245

8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do.

Trends 226

More Trending

5 Simple Ways to Write Better Emails

Act-On

How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?

A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases.

ROI 219

The Automated CMO: The New Era of Simplicity

Tomorrow People

Find out how marketing automation can help you nurture leads in a more efficient and effective way. Marketing Automation

CMO 217

Digital Transformation Works — So Why Are Companies Struggling to Transform?

Marketing Insider Group

Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.

Which (If Any) Marketing Automation Platform Is Right for You?

Act-On

Here it is, 2017, and we don’t get around in flying cars. Still, many of the inventions and technologies that seemed like a far-fetched or futuristic dream just a decade ago are now a reality.

How to Be Effective in B2B Influencer Marketing

B2B PR Sense

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should. Why is this?

Marketers: Stop Complaining About a “Noisy World” – Noise Is Not Your Problem

Marketing Insider Group

This article will “cut through the clutter.” ” It’s sure to “stand out from all the noise.” ” Yes, we live in a world jam-packed with stuff. And as marketers, we love to complain about it.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Building a B2B Mobile SEO Strategy? 5 Key Points To Consider

KoMarketing Associates

The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy.

Mobile 166

5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Oh, and remember to track data to prove your worth to senior leadership. It can feel overwhelming. Well, Act-On’s Linda West is here to help.

Plan 192

The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore?

Marketing Operations: Your Key to Streamlining Silos and Getting Growth

Marketing Insider Group

Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these goals.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Survey: Marketers Remain Challenged to Prove the ROI of Efforts

KoMarketing Associates

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. The majority (69 percent) say that they are only “somewhat effective” at it. In terms of specific struggles, most marketers (71.1

Survey 157

The Art of Creating Curated Content

Act-On

Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin.

3 insights from intelligent content conference

Biznology

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Several of the talks had the word “AI” in them.

2017 Is Officially the Year of the Podcast – Should You Start Talking?

Marketing Insider Group

Listen. Well, that’s what your target market may be doing right now. Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event.

Maximize Success by Optimizing the Customer Lifecycle

Act-On

As marketers, we want to maximize our results at every step of the customer journey. We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. That’s easier said than done, of course.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day.

Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy

Marketing Insider Group

The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.