Marketing Automation is More Than a Fancy Email Machine
SEPTEMBER 12, 2016
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. These systems allow marketers to automate many marketing tasks that would be mind-numbing and repetitive, even for interns, like sending emails and tracking the results, but there’s a whole lot more going on here than just sending email.