Sat.Sep 10, 2016 - Fri.Sep 16, 2016

Marketing Automation is More Than a Fancy Email Machine


Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. These systems allow marketers to automate many marketing tasks that would be mind-numbing and repetitive, even for interns, like sending emails and tracking the results, but there’s a whole lot more going on here than just sending email.

7 Signs that You’re NOT a Thought Leader

Marketing Craftmanship

Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits. Our simple definition is that Thought Leadership is a content marketing strategy designed to leverage intellectual capital as a means to engage target audiences. The practical benefits of Thought Leadership are delivered through the power of “intrinsic selling.”.


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4 Ways to Find Marketing Qualified Leads on Twitter

KoMarketing Associates

This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. But how do you know when you’re looking at a marketing qualified lead? When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales?

3 Ways to Create Customer-Driven Content

Marketing Insider Group

Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective. Content marketing […]. The post 3 Ways to Create Customer-Driven Content appeared first on Marketing Insider Group.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit


Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. The Summit was pretty remarkable in many ways and was no ordinary European event. The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun.

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More Trending

Multi-Touch Attribution, A Full User Debrief


Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. But multi-touch attribution is broad topic that spans a plethora of models, integrations, and strategies. Understanding the breadth and depth of this topic is no mean feat.

Three Myths and Misconceptions About Email Automation


Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. If the campaigns you manage lack automation, then it’s only a matter of time before the competition comes around to eat your lunch. In fact, they probably already have, and maybe you’re just now waking up to that fact.

The Biggest Mobile Marketing Trends of 2016


Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever.

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Does Live Video Make Sense for Your Content Marketing Strategy?


You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Law Firms Can Get Started With Content Marketing

Marketing Insider Group

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients and grow their revenue. According to the 2015 State of Digital & Content Marketing for Law Firms Survey, Am Law 200 firms were creating only […]. The post How Law Firms Can Get Started With Content Marketing appeared first on Marketing Insider Group. Content Marketing

The Guide to a Successful Employee Advocacy Plan


From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. But this race gets very tiring. With content being published around-the-clock, marketers expect to see results quickly, even though establishing a company’s presence and credibility online requires time and patience.

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How To Excel at Four Primary Types of Social Media Content


Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 million pieces of content shared on Facebook. 277,000 tweets sent on Twitter. 216,000 new photos posted on Instagram. 347,222 photos shared on WhatsApp. Right now the human race is producing more information than ever before — 2.5 quintillion bytes of data are created every day.

Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]


As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue. A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Top 8 Digital Marketing Myths

Marketing Insider Group

By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on. But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […]. The post Top 8 Digital Marketing Myths appeared first on Marketing Insider Group. Content Marketing

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Digital Marketing Agencies – How They’re Changing


In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. I first met Kent about six years ago, after I got laid off from an electric vehicle startup. I was referred to him because he was connected to most everyone in Portland, and because he was a thought leader in the digital marketing/SEO space.

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What To Do When You’ve Run Out Of Testing Ideas


If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Throughout the process, however, it’s possible to get stuck — a sort of “writer’s block,” if you will — and draw a blank with what to test next.

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What If Attribution Shows That Your Marketing Isn't Working?


Adopting a sophisticated, accurate marketing attribution solution can be scary. For many, it’s the first time that marketing can be tied to actual business metrics like revenue. And when your work can be tied to revenue, it usually leads to being accountable for revenue. On one hand, being able to prove your value with revenue is really exciting. On the other, it’s a bit daunting. What if attribution shows that your marketing isn’t actually driving revenue?

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How To Launch A Successful Content Marketing Plan In 6 Weeks

Marketing Insider Group

So you’ve just gotten the green light from the leadership team to launch a content marketing program. Congrats! But there’s a problem: they want you to do this within the next month or so. If you’re sitting at your desk panicking and scratching your head, and wondering how you could possibly deliver a strategy in […]. The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group. Content Marketing

How to Breathe New Life Into Old Content


How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. Is it 1,000 pieces of content? 3,000? It’s probably a pretty hefty pile of work. And you’re probably getting at least some results from it.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management


Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms.

WalkMe Aligns Go-to-Market Effort with Business Impact

Ignite Tech

With more and more world-class marketers joining the predictive revolution, we at Infer want to amplify their knowledge by sharing best practices throughout the community. A prime case in point is the game-changing online user engagement company WalkMe, which hails from San Francisco, New York City, Tel-Aviv, Raleigh and Sydney.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Viral Content Reverse Engineering Strategy

Marketing Insider Group

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. And many of the things that factor into this success are beyond your control. Often, what makes sense on paper just doesn’t work in real life, and it can be impossible to determine why. […]. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.

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Get the Most Out of Your B2B Demand Generation Efforts with These Nine Resources


Although we’ve stated in the past that leads goals are dead , that doesn’t mean that we think demand generation isn’t an important function of every B2B marketing team. Without new prospects filling the pipeline, the business dies. At Bizible, we believe that filling the funnel with the right, high-quality prospects is much more valuable than a leads goal that can be met by attracting unqualified visitors who have zero chance of purchasing your product.

What is structured content?


Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types.

3 Keys to Great Content Marketing, According to Lego CMO Julia Goldin


By the late ’90s, not everything was awesome at Lego. After a string of product launches that deviated from its core product, Lego was stretched thin. In 1998, it lost money for the first time. The iconic toy company struggled to compete for the attention of children enraptured by video games. With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past. But then it didn’t.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.